Sarah Palin Teasing NBC

by Datechguy | April 2nd, 2012

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Sarah Palin Teasing NBC

When I first heard Sarah Palin was going to be co-​hosting the Today Show Tues­day, my first thought was:

“This has to be an April Fools trick.”

Once I was con­vinced that this was for real my sec­ond thought was:

“Why on earth is Sarah Palin giv­ing NBC the ben­e­fit of her rat­ings draw when they and their sis­ter net­work MSNBC treat her as a joke.”

After all NBC under­stands that Palin is a huge rat­ings draw and up against Katie Couric and even big­ger one. Tens of Thou­sands of view­ers will turn into the Today Show that never did in the past, they will hap­pily take the day of rat­ings to embar­rass Couric on ABC and to get the num­bers. Why should Palin give her ene­mies his gift?

Now that I’ve had a day to sleep on it with­out my taxes hang­ing over my head it hits me that Palin has set a trap and has put NBC and MSNBC has fallen in it.

Con­sider: The MSM has a his­tory of ignor­ing any sub­stan­tive or actual state­ment of Sarah Palin for the sake of their “Sarah Palin is an idiot” mes­sage. They ignored her speech in Wis­con­sin at the height of the protests in the state, ignored her big for­eign pol­icy speech in Den­ver. Just weeks ago MSNBC’s Morn­ing Joe spent over a week on the HBO fic­tion “Game Change” while ignor­ing the Obama admin­is­tra­tions attack on Palin and her sub­stan­tive reply.

How­ever on Tues­day the view­er­ship of the Today show, who in the past has only seen Sarah though the fil­ter of the MSM will see Palin with­out dis­tor­tion. As her daugh­ter Bris­tol put it on her blog:

She’ll be a totally unique pres­ence, won’t she? (Just try to think of any­one else like her on television !)

No there is not. When the Today show audi­ence tunes in they will see a con­fi­dent intel­li­gent con­ser­v­a­tive woman who is the total oppo­site of what they have been told and her very pres­ence will make liars of all of those who have painted con­ser­v­a­tive women in gen­eral and Sarah Palin in par­tic­u­lar as an idiot, as I wrote last year:

watch­ing Palin in con­text tends to make peo­ple like her.

It will undo years of pro­pa­ganda that the view­ers have been fed, but the worse effect will be on the net­work itself.

For NBC the Palin rat­ings will be like the free sam­ples of an addic­tive drug. One hit will not be enough, the num­ber crunch­ers, the peo­ple who sell the ads will be ask­ing: ” Can we get those rat­ings again? Might we tempt Palin to return?

One they get a taste of the rat­ings the net­work will be under immense pres­sure to try to get Palin back on a reg­u­lar basis, either for Today or for another show, and as long as the car­rot of that dynamic is in play, what will the MSNBC “tal­ent” on their low rated cable net­work do? Will the peo­ple above want them to risk the chance of the coup or more prop­erly, what will they be allowed to do?

It should be fun.

When I first heard Sarah Palin was going to be co-hosting the Today Show Tuesday, my first thought was:

“This has to be an April Fools trick.”

Once I was convinced that this was for real my second thought was:

“Why on earth is Sarah Palin giving NBC the benefit of her ratings draw when they and their sister network MSNBC treat her as a joke.”

After all NBC understands that Palin is a huge ratings draw and up against Katie Couric and even bigger one. Tens of Thousands of viewers will turn into the Today Show that never did in the past, they will happily take the day of ratings to embarrass Couric on ABC and to get the numbers. Why should Palin give her enemies his gift?

Now that I’ve had a day to sleep on it without my taxes hanging over my head it hits me that Palin has set a trap and has put NBC and MSNBC has fallen in it.

Consider: The MSM has a history of ignoring any substantive or actual statement of Sarah Palin for the sake of their “Sarah Palin is an idiot” message. They ignored her speech in Wisconsin at the height of the protests in the state, ignored her big foreign policy speech in Denver. Just weeks ago MSNBC’s Morning Joe spent over a week on the HBO fiction “Game Change” while ignoring the Obama administrations attack on Palin and her substantive reply.

However on Tuesday the viewership of the Today show, who in the past has only seen Sarah though the filter of the MSM will see Palin without distortion. As her daughter Bristol put it on her blog:

She’ll be a totally unique presence, won’t she? (Just try to think of anyone else like her on television !)

No there is not. When the Today show audience tunes in they will see a confident intelligent conservative woman who is the total opposite of what they have been told and her very presence will make liars of all of those who have painted conservative women in general and Sarah Palin in particular as an idiot, as I wrote last year:

watching Palin in context tends to make people like her.

It will undo years of propaganda that the viewers have been fed, but the worse effect will be on the network itself.

For NBC the Palin ratings will be like the free samples of an addictive drug. One hit will not be enough, the number crunchers, the people who sell the ads will be asking: ” Can we get those ratings again? Might we tempt Palin to return?

One they get a taste of the ratings the network will be under immense pressure to try to get Palin back on a regular basis, either for Today or for another show, and as long as the carrot of that dynamic is in play, what will the MSNBC “talent” on their low rated cable network do? Will the people above want them to risk the chance of the coup or more properly, what will they be allowed to do?

It should be fun.

DaTechGuy on DaRadio Saturday Noon EST. WBNW AM 1120 Concord WPLM 1390 Plymouth WESO 970 Southbridge, FTR Radio, the 405 Media

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