Question: Why is your investment in ads on DaTechGuy on DaRadio and DaTechGuy Blog and DaTipJar a better deal than investing in Tina Brown and Newsweek?
Newsweek’s staff is in a tizzy because word is the Golden
Suckers Goose has decided to stop laying:
IAC Chairman Barry Diller made the announcement during a quarterly conference call, saying the New York-based company aims to curb investments in the business. Newsweek is projected to lose as much as $22 million this year, according to a person with direct knowledge of the matter. Still, Diller stopped short of saying the magazine would undergo a “total” shift online.
This decision to not lose 22 million a year seems to make a lot of sense. Meanwhile this news has sent Newsweek and Daily Beast folks into a panic forcing a reaction from Tina Brown:
Oops sorry, Her statements thus:
In an internal memo republished in The New York Times, and with the subject line “Scaremongering,” Brown wrote:
Barry Diller would like to make it clear that he did not say on the earnings call as reported that Newsweek is going digital in September.
She then laided out several points to support her statement. Robert Stacy McCain saw these points commenting:
How is a brand “strong,” in a business sense, when it is synonymous with catastrophic financial losses?
And this is a situation that he commented on two years ago when it all started:
The investors can expect to lose a crapload of cash in the process. The New Yorker reportedly lost $42 million in three years (1995-97) under Ms. Brown’s editorship. Talk lost an impressive $80 million during its two-year existence. Whatever else you might say about Tina Brown, she’s undeniably brilliant at convincing investors to lose money on her projects.
So the investors are talking a wash, and the employees?
What that will likely mean — if you read between the lines – is a hiring freeze, at the very minimum, and the possibility of significant layoffs.
In other words, the gravy-train years at the Daily Beast are coming to an end
Now that’s what it means for the Magazine and the employees, but what does it mean for the advertisers? Forbes drops a hint:
Frankly, it’s not her own employees Brown needs to worry about so much as advertisers. I’m told that the publisher of at least one other weekly title has instructed salespeople to use the fresh uncertainty over Newsweek’s continued existence as leverage to lure business away. If Diller was undecided about Newsweek’s viability before he spoke up on today’s call, he may have settled the matter with his remarks.
So Newsweek’s advertisers are looking for an alternative. Might I suggest DaTechGuy on DaRadio and DaTechGuy blog.
Newsweek has a large group of writers both regular and guest and a huge staff to back them up.
I do it myself with the odd post by RoxeAnne DeLuca and John Weston in the studio with me.
Newsweek last year lost $35 Million dollars while drawing approximately 200 times the traffic I do on the web side.
Meanwhile for $30,000 an advertiser can purchase twelve minutes per week of advertising on DaTechGuy on DaRadio (the remaining unsold inventory) broadcast on a 50,000 watt station reaching all New England while getting placement on DaTechGuy Blog for an entire year.
Or if your advertising needs are less ambitious you can purchase a years time on both the radio show and the blog for as little as $1100 for a full year!
As for Tip Jar hitters who want to advance conservatism I will grant that Newsweek’s Alexa Rank as of this morning is #1142 worldwide and my rank is 338,424 (still in the top #150 of conservative blogs) and Tina Brown gets a lot more TV time than me but your $10, $20 $100 or more will be supporting journalism and opinion on the local, state, congressional and presidential level without paying for all the extravagance of a media diva.
I don’t claim to be Newsweek I’m one man, if I had that $60k a year in hand it would still be road trips to cover events, maybe the odd flight to DC and beyond to cover bigger things and perhaps a road trip rented car to cover congressional campaigns others have missed. It will be only what one guy can do in a day while still living a normal life. You won’t get a glossy mag. Just blog posts, Youtube Videos augmented by 50,000 watts of AM Radio every week.
Bottom line, I submit and maintain you will get value for your money without having to lose a fortune.