Tina Brown Discovers Math!

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Tina Brown Discovers Math!

A few weeks ago Tina Brown has that rarest of rate moments, a time when an issue of her mag­a­zine Newsweek actu­ally made money, there was a catch how­ever the issue’s cover was con­ser­v­a­tively themed and pro­duced con­ster­na­tion among the left.

The result­ing over­whelm­ing sales, prof­its and buzz from the issue put Ms. Brown in a bind:

And you KNOW if would work, you could have con­ser­v­a­tive cov­ers on a reg­u­lar basis, have one or two a month, keep the rest of the mag lib­eral and appeal to BOTH sides of the aisle, cre­ate buzz, maybe even turn the mag into a print & inter­net ver­sion of Cross­fire with a reg­u­lar fea­ture of two of your writ­ers going at it online…

…Who will you be Tina Brown? Will you be your own women or a kept woman for the left? Will you be the Dutch Sea Beg­ger declar­ing your inde­pen­dence from your ide­o­log­i­cal chains, change from being a faux jour­nal­ist to being a real one? Will you like the De la Marek declare your inde­pen­dence and hold the line against the inevitable counterattack …

…or will you be the Wash­ing­ton Gen­er­als, get­ting one win because nobody was pay­ing atten­tion and the next time duti­fully and sub­mis­sively never mak­ing that mis­take again?

Well I’ve just seen the lat­est cover for Newsweek and it looks like we have our answer:

A cover fea­tur­ing one of the great war­riors in the fight against Islamo-​fascism, dis­played in a pos­i­tive light is a water­shed moment. It is a story by a woman embraced by con­ser­v­a­tives, a per­son the left hates. It’s a story that espouses views that cause the left to react thus:

It is also a cover that is going to sell a ton!

Mind you as pre­dicted, the rest of the issue is pretty much indis­tin­guish­able from a nor­mal Newsweek issue, but that doesn’t mat­ter for the left will con­tinue to attack and vil­ify Brown and Newsweek over this cover and her deci­sion to go ahead and pub­lish it. After all noth­ing is more dan­ger­ous to the left than for their acolytes to read the right unfil­tered and unchal­lenged, it’s a poten­tial game changer.

As for Tina Brown her­self, we might be one cover too soon to say it but it appears that she has seen the num­bers both finan­cial and demo­graphic and decided to go where no lib­eral has gone before.

She has decided to go where the cus­tomers are.

A few weeks ago Tina Brown has that rarest of rate moments, a time when an issue of her magazine Newsweek actually made money, there was a catch however the issue’s cover was conservatively themed and produced consternation among the left.

The resulting overwhelming sales, profits and buzz from the issue put Ms. Brown in a bind:

And you KNOW if would work, you could have conservative covers on a regular basis, have one or two a month, keep the rest of the mag liberal and appeal to BOTH sides of the aisle, create buzz, maybe even turn the mag into a print & internet version of Crossfire with a regular feature of two of your writers going at it online…

…Who will you be Tina Brown? Will you be your own women or a kept woman for the left? Will you be the Dutch Sea Begger declaring your independence from your ideological chains, change from being a faux journalist to being a real one? Will you like the De la Marek declare your independence and hold the line against the inevitable counterattack …

…or will you be the Washington Generals, getting one win because nobody was paying attention and the next time dutifully and submissively never making that mistake again?

Well I’ve just seen the latest cover for Newsweek and it looks like we have our answer:

A cover featuring one of the great warriors in the fight against Islamo-fascism, displayed in a positive light is a watershed moment. It is a story by a woman embraced by conservatives, a person the left hates. It’s a story that espouses views that cause the left to react thus:

It is also a cover that is going to sell a ton!

Mind you as predicted, the rest of the issue is pretty much indistinguishable from a normal Newsweek issue, but that doesn’t matter for the left will continue to attack and vilify Brown and Newsweek over this cover and her decision to go ahead and publish it. After all nothing is more dangerous to the left than for their acolytes to read the right unfiltered and unchallenged, it’s a potential game changer.

As for Tina Brown herself, we might be one cover too soon to say it but it appears that she has seen the numbers both financial and demographic and decided to go where no liberal has gone before.

She has decided to go where the customers are.