The Murphy Brown effect and ABC’s Last Resort

by Datechguy | November 21st, 2012

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The Murphy Brown effect and ABC's Last Resort

Clarke Hay­den: “Money respects money. Even more so in a bad economy.”

The Good Wife Wait­ing for the Knock 2012

A few months ago I was talk­ing to Joe Man­gia­cotti of Out with Joe telling him about the TV show Last Resort about a rogue group of US sub­mariners who steal their sub after dis­obey­ing an order to fire.

When I told him the pilot ends with the sub fir­ing a nuke war­head at the US he was incred­u­lous say­ing some­thing along the lines of:

Do these peo­ple really believe that Amer­i­cans are going to watch and sup­port a TV show where sol­diers are fir­ing on their own country?

Yes they really did, but via live at five they don’t any­more:

Fresh­man dra­mas Last Resort and 666 Park Avenue will not move for­ward at ABC.

The net­work has opted to can­cel both under­per­form­ing series, despite pick­ing up two addi­tional scripts for both.

This should be no sur­prise. Any­one who has fol­lowed movies over the last few years has seen pic­ture after pic­ture depict­ing US troops through the lib­eral mind­set crash and burn los­ing tens to hun­dreds of mil­lions for their studios.

Yet the same types who were sold on throw­ing their money away on those movies some­how bought the idea that it would sell in the more com­pet­i­tive Tele­vi­sion mar­ket with 100’s of other choices just a click away?

Why did they think it would be dif­fer­ent? Because their entire world lives within the bub­ble of the Mur­phy Brown effect.

Ladd Ehlinger explains:

For those too young to remem­ber, Bush the Elder and his Vice-​President, Dan Quayle, were both pil­lo­ried by the pop­u­lar sit­com star­ring Can­dice Bergen week in and week out for months on end. But it was not just “Mur­phy Brown,” it was a huge cho­rus of pop-​culture voices all singing the same tune, that Bush and Quayle were stu­pid, or evil, etc.

So when I say “Mur­phy Brown effect” I refer not just to the sit­com, but to the entire pop-​culture chorus.

And that effect drove the four most impor­tant words from these the hol­ly­wood reporter article:

…the crit­i­cally acclaimed drama star­ring Andre Braugher and Scott Speed­man, is aver­ag­ing 7.3 mil­lion total view­ers and a 1.7 in the demo. Thursday’s episode notched its lowest-​rated hour to date, attract­ing 5.8 mil­lion view­ers and a 1.2.

…the crit­i­cally acclaimed drama.

Media is all about open­ing doors to the right peo­ple. It’s the rea­son why so many idiots are will­ing to lose for­tunes mak­ing Tina Brown and Ari­anna Huff­in­g­ton richer. As long as the crit­ics come from that same Mur­phy Brown bub­ble, Hol­ly­wood will con­tinue to mar­ket to those fools in the mis­taken belief that it will make them.

It is the other side of the Mur­phy Brown effect. Ladd is right about how it tilts elec­tions:

Until con­ser­v­a­tives big­wigs rec­og­nize the fun­da­men­tal power of pop-​culture, and start invest­ing in the arts (movies, tele­vi­sion, music, etc.) to coun­ter­act this trend, they will con­tinue to remain irrel­e­vant, con­tinue to lose their coun­try, and con­tinue to lose elections.

But that same effect blinds film­mak­ers not only to their errors like Last Resort but the pos­si­bil­ity of profit wealth and fame from a con­ser­v­a­tive slant.

Just imag­ine if we had enough peo­ple in media who could pos­i­tively buzz a con­ser­v­a­tive show to any­thing resem­bling crit­i­cal acclaim and the money to back such ven­tures. Sud­denly con­ser­v­a­tives on the west coast would not worry about their next job if they spoke out or approved a script because there would be an out­let that could deliver profit and audi­ence to their endeavors.

Every day we don’t fight the cul­ture war on the turf of the arts, we are Israel let­ting Hamas shell us with­out response.

The arts are the ground where we must fight.

Clarke Hayden: “Money respects money. Even more so in a bad economy.”

The Good Wife Waiting for the Knock 2012

A few months ago I was talking to Joe Mangiacotti of Out with Joe telling him about the TV show Last Resort about a rogue group of US submariners who steal their sub after disobeying an order to fire.

When I told him the pilot ends with the sub firing a nuke warhead at the US he was incredulous saying something along the lines of:

Do these people really believe that Americans are going to watch and support a TV show where soldiers are firing on their own country?

Yes they really did, but via live at five they don’t anymore:

Freshman dramas Last Resort and 666 Park Avenue will not move forward at ABC.

The network has opted to cancel both underperforming series, despite picking up two additional scripts for both.

This should be no surprise.  Anyone who has followed movies over the last few years has seen picture after picture depicting US troops through the liberal mindset crash and burn losing tens to hundreds of millions for their studios.

Yet the same types who were sold on throwing their money away on those movies somehow bought the idea that it would sell in the more competitive Television market with 100’s of other choices just a click away?

Why did they think it would be different?  Because their entire world lives within the bubble of the Murphy Brown effect.

Ladd Ehlinger explains:

For those too young to remember, Bush the Elder and his Vice-President, Dan Quayle, were both pilloried by the popular sitcom starring Candice Bergen week in and week out for months on end. But it was not just “Murphy Brown,” it was a huge chorus of pop-culture voices all singing the same tune, that Bush and Quayle were stupid, or evil, etc.

So when I say “Murphy Brown effect” I refer not just to the sitcom, but to the entire pop-culture chorus.

And that effect drove the four most important words from these the hollywood reporter article:

…the critically acclaimed drama starring Andre Braugher and Scott Speedman, is averaging 7.3 million total viewers and a 1.7 in the demo. Thursday’s episode notched its lowest-rated hour to date, attracting 5.8 million viewers and a 1.2.

…the critically acclaimed drama.

Media is all about opening doors to the right people. It’s the reason why so many idiots are willing to lose fortunes making Tina Brown and Arianna Huffington richer. As long as the critics come from that same Murphy Brown bubble, Hollywood will continue to market to those fools in the mistaken belief that it will make them.

It is the other side of the Murphy Brown effect.   Ladd is right about how it tilts elections:

Until conservatives bigwigs recognize the fundamental power of pop-culture, and start investing in the arts (movies, television, music, etc.) to counteract this trend, they will continue to remain irrelevant, continue to lose their country, and continue to lose elections.

But that same effect blinds filmmakers not only to their errors like Last Resort but the possibility of profit wealth and fame from a conservative slant.

Just imagine if we had enough people in media who could positively buzz a conservative show to anything resembling critical acclaim and the money to back such ventures. Suddenly conservatives on the west coast would not worry about their next job if they spoke out or approved a script because there would be an outlet that could deliver profit and audience to their endeavors.

Every day we don’t fight the culture war on the turf of the arts, we are Israel letting Hamas shell us without response.

The arts are the ground where we must fight.

DaTechGuy on DaRadio Saturday Noon EST. WBNW AM 1120 Concord WPLM 1390 Plymouth, FTR Radio, the 405 Media

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