Hey Anyone wanna buy a Magazine blog that’s bleeding readers?

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Hey Anyone wanna buy a Magazine blog that's bleeding readers?

What is Tina Brown’s great skill? I would argue that it is her abil­ity to per­suade rich peo­ple to lose money.

Robert Stacy McCain Jan 2nd 2013

Remem­ber those days of Yes­ter­day when Tina Brown was going to make Newsweek turn a profit, Guess not :

Newsweek appears to be on the block — again.

Accord­ing to sources who have been briefed, IAC is send­ing out inquiries to prospec­tive buy­ers who may be inter­ested in pur­chas­ing the 80-​year-​old title, which ended weekly pub­li­ca­tion of its domes­tic edi­tion late last year in favor of an digital-​only for­mat. A revamped Newsweek​.com launched ear­lier this month.

What? You mean to say that Newsweek is for sale again? But Tina Brown she was so SMART so POP­U­LAR surely she was going to bring a flood of readers…

Accord­ing to sources who have been briefed, Newsweek’s 1.5 mil­lion sub­scribers, in the quar­ter before it ended its print edi­tion, fell to 470,000 in the first quar­ter of this year, with esti­mates that it will con­tinue to decline through­out the year.

Or not.

But the investors on the left that bought the prop­erty when News­max was turned down have no regrets:

I do not have great expec­ta­tions,” he said. “I wish I had not bought Newsweek. It was a mistake.”

Ok maybe a FEW regrets.

So now the brand is for sale again, but with 13 of the sub­scrip­tion base who would want it? If Newsweek was worth an order of Fries at Burger King before, it’s likely worth penny candy now.

Well at the risk of tilt­ing at wind­mills might I make the same point about Newsweek that I made about the Boston Globe:

Imag­ine a cul­ture sec­tion where events of a con­ser­v­a­tive nature were cel­e­brated while lib­er­als pressed to get the press.

Imag­ine reviews of plays with con­ser­v­a­tive themes get­ting web space and print space and lib­eral themes hop­ing for a line or two.

Imag­ine sto­ries in the Sun­day sec­tion cel­e­brat­ing his­toric places, peo­ple and sites that high­light America’s con­ser­v­a­tive His­tory or peo­ple who are con­ser­v­a­tive doing great things for the community.

Imag­ine a whole slew of con­ser­v­a­tive Jour­nal­ists cut­ting their teeth of straight news instead of news with a lib­eral spin, imag­ine the farm team it would create.

Imag­ine an edi­to­r­ial page giv­ing con­ser­v­a­tive opin­ion day after day after day.

And imag­ine a web site ranked in the top 1500 world­wide and top 350 nation­ally, a web site that local papers around New Eng­land draw sto­ries from giv­ing that pub­lic con­ser­v­a­tive thought as back­ground noise in the same way that lib­er­als have done for ages.

For the left Newsweek is just another money hole, for the right it could be entrée into the back­ground noise of cul­ture that we need to fight in.

Let’s see if the left is still will­ing to pay a for­tune to keep a brand name out con­ser­v­a­tive hands, or if not, lets see what hap­pens to the cul­ture if one of those top rated web sites adds some con­ser­v­a­tive back­ground noise to the low infor­ma­tion conversation.

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[olimome­ter id=3]

Well, yes­ter­day was one of the bet­ter Tip Jar days of the last few weeks. We’re still as of this writ­ing $208 shy of my weekly pay­check but were cer­tainly not bleed­ing read­ers and Money the way Newsweek is.

If you are Fos­ter Friess or the Koch broth­ers I’d sug­gest look­ing at the price of Newsweek, if you are not, then I’d humbly ask you con­sider hit­ting DaTip­Jar below so I can get the just over 10 $20 hits nec­es­sary to give me a full pay­check this week.

(FYI if the Kochs or any other Con­ser­v­a­tives with mil­lions to invest WANT to invest at the Tina Brown level over here rather than Newsweek or the LA Times I cer­tainly won’t turn you down nor will I con­nive to grow rich on throw­ing your invest­ment away)

What is Tina Brown’s great skill? I would argue that it is her ability to persuade rich people to lose money.

Robert Stacy McCain Jan 2nd 2013

Remember those days of Yesterday when Tina Brown was going to make Newsweek turn a profitGuess not :

Newsweek appears to be on the block — again.

According to sources who have been briefed, IAC is sending out inquiries to prospective buyers who may be interested in purchasing the 80-year-old title, which ended weekly publication of its domestic edition late last year in favor of an digital-only format. A revamped Newsweek.com launched earlier this month.

What? You mean to say that Newsweek is for sale again? But Tina Brown she was so SMART so POPULAR surely she was going to bring a flood of readers…

According to sources who have been briefed, Newsweek’s 1.5 million subscribers, in the quarter before it ended its print edition, fell to 470,000 in the first quarter of this year, with estimates that it will continue to decline throughout the year.

Or not.

But the investors on the left that bought the property when Newsmax was turned down have no regrets:

“I do not have great expectations,” he said. “I wish I had not bought Newsweek. It was a mistake.”

Ok maybe a FEW regrets.

So now the brand is for sale again, but with 1/3 of the subscription base who would want it?  If Newsweek was worth an order of Fries at Burger King before, it’s likely worth penny candy now.

Well at the risk of tilting at windmills might I make the same point about Newsweek that I made about the Boston Globe:

 

Imagine a culture section where events of a conservative nature were celebrated while liberals pressed to get the press.

Imagine reviews of plays with conservative themes getting web space and print space and liberal themes hoping for a line or two.

Imagine stories in the Sunday section celebrating historic places, people and sites that highlight America’s conservative History or people who are conservative doing great things for the community.

Imagine a whole slew of conservative Journalists cutting their teeth of straight news instead of news with a liberal spin, imagine the farm team it would create.

Imagine an editorial page giving conservative opinion day after day after day.

And imagine a web site ranked in the top 1500 worldwide and top 350 nationally, a web site that local papers around New England draw stories from giving that public conservative thought as background noise in the same way that liberals have done for ages.

For the left Newsweek is just another money hole, for the right it could be entrée into the background noise of culture that we need to fight in.

Let’s see if the left is still willing to pay a fortune to keep a brand name out conservative hands, or if not, lets see what happens to the culture if one of those top rated web sites adds some conservative background noise to the low information conversation.

*********************************

Olimometer 2.52

Well, yesterday was one of the better Tip Jar days of the last few weeks. We’re still as of this writing $208 shy of my weekly paycheck but were certainly not bleeding readers and Money the way Newsweek is.

If you are Foster Friess or the Koch brothers I’d suggest looking at the price of Newsweek, if you are not, then I’d humbly ask you consider hitting DaTipJar below so I can get the just over 10 $20 hits necessary to give me a full paycheck this week.

(FYI if the Kochs or any other Conservatives with millions to invest WANT to invest at the Tina Brown level over here rather than Newsweek or the LA Times I certainly won’t turn you down nor will I connive to grow rich on throwing your investment away)