Oh, I am heartily tired of hearing about what Lee is going to do. Some of you always seem to think he is suddenly going to turn a double somersault, and land in our rear and on both of our flanks at the same time. Go back to your command, and try to think what we are going to do ourselves, instead of what Lee is going to do
US Grant, Battle of the Wilderness 1864
One of the 1st rules of politics is to play your game not your opponents.
For Ed Markey things are not going as good as they should be, His coronation for a seat in the US senate in a +20 dem state has hit some speed bumps. The cook county report has the race a toss up your opponent is a Hispanic son of Colombian immigrants ex Navy Pilot, Ex Navy Seal and successful businessman and your reduced to selling to a community that is tight that are reduced to questioning if your opponent is Hispanic enough.
So if you’re the Markey campaign you have to get the subject changed and your opponent talking about things other than his strengths.
Lucky for Ed Markey, for all his strengths Gabriel Gomez is a political novice. So when Markey throws out a little bait:
U.S. Rep. Edward Markey, used the fundraising email to tie Gomez to the national Republican Party. Markey released a web ad this weekend featuring McConnell’s email. “Mitch McConnell led Republicans creating gridlock in the U.S. Senate,” the ad states, calling attention to McConnell’s opposition to an assault weapons ban and several other positions. It urges voters not to “let national Republicans get their way,” and implies that a vote for Gomez would hurt Democratic President Barack Obama’s agenda.
a more experienced candidate would ignore it. In fact A more experienced candidate and team would talk about how Ed Markey is attacking because his 36 year record is not worth defending. A more experienced candidate would if pressed by the media would say nothing stronger than: “That’s what the Democrats said about Scott Brown and we all know that story.”
But what does the less Gabriel Gomez do when running in a +20 dem state against an opponent with more money and a state full of paid hacks to call on in an election that will be decided on turnout? An election where he needs every single dedicated GOP vote to turn up and pull that lever?
He says this:
“I’m a new Republican, and I’m going to make this a new Republican Party,” he said. “Now, I’m sure in the next few months, when I get down to D.C., a lot of my comrades in the Republican Party are going to think I’m a major pain in the butt, but I’m OK with that.”
And lists issue after issue where he intends to support the democrats in the senate vs the GOP.
Last week, a GOP flak in DC working for the Gomez campaign tweeted an angry message demanding GOP donors pay up. “Put your money where your mouth is,” he insisted–without noting that his own paycheck depends on donor cash.
Sorry, pal–it’s not our job to give our money to candidates who urinate down our leg, just so you can make your mortgage payment in Falls Church, VA.
Why would any Republican give to a candidate who, less than a month out of the election, is using precious campaign time to attack his own party?
If Gomez wants to be a “pain in the GOP’s butt,” he can do it on his own dime. Me? I’m looking for a Republican who will be a pain in the DEMOCRAT’S derriere.
Let’s be clear. Gabriel Gomez is far superior to Ed Markey, I’ll be voting for him on the 25th and I would encourage every single resident of Massachusetts to do the same. I’d also like to explain something to the Gomez & the Mass GOP.
Paid consultants are nice but to win an election A candidate needs a base of support, a group of people who are willing to work hard for you to give time and effort for you. You need people who will do these things with the promise of a financial reward or a hack job at the end of it. They are called “the base”.
They need to be secured before you reach other to others.
In a special election the base is even more critical, turn out is lower, motivation is tough, you want to be absolutely possible there is no chance of them staying home.
This isn’t it.
My suggestion: Get back on message, and if people try to bait you take a look at this piece from Holly Robichaud for advice on things to say.
It’s a pretty good list but notice what’s not on it? Attack the Gop.
Every day Gabriel Gomez attacks his party he is doing Ed Markey’s job for him, it’s up to the Gomez campaign to make sure this is a one day story. If it is then the campaign can get this behind them and push forward.
If not, if we have more days when the GOP activist base that listens to Michael Graham is hearing stories of the candidate saying how much their party sucks it’s going to end badly for the GOP.
And if you don’t believe me then ask Mitt Romney about those millions of GOP voters who decided to stay home in 2012. As Scott Brown why he won in 2010 when he didn’t hit the tea party and lost in 2012 when he did.
Update: Cleaned up the more experienced candidate sentence