Illinois fumbles $127K on worst Super Bowl Ad

Readability

Illinois fumbles $127K on worst Super Bowl Ad

By John Ruberry

It’s Super Bowl Sun­day and besides the game, another story is the plethora of Super Bowl commercials.

Yes, kick­off is hours from now, and the adver­tise­ment I’m exco­ri­at­ing will air on only on Fox 32 Chicago, but I’m con­fi­dent that by 9pm Cen­tral Time, Mini Abe’s Spon­ta­neous Some­what Super Pre­mière, pro­duced by the tourism office of the Illi­nois Depart­ment of Com­merce, will be the worst com­mer­cial I’ll see.

It ends with Mini Abe, a plas­tic ver­sion of Illi­nois icon Abra­ham Lin­coln, get­ting crushed by a football.

Tax­pay­ers shelled out $127,500 for this ad.

Look out below:

What the heck was that?

Well, I’ll try to explain.

Today’s ad is a rework­ing of Mini Abe’s Spon­ta­neous Fall. It was creepy then and it is creepy now.

[cap­tion id=“attachment_52704” align=“alignright” width=“158”]illinois route 66 Where is Abe?[/caption]

And it’s an inef­fec­tive mes­sen­ger for Illi­nois tourism sites – the only loca­tions I could iden­tify in the com­mer­cial were the Willis (Sears) Tower, Pon­tiac and Route 66, the Chicagoland Speed­way, and (I think) the Mis­sis­sippi River.

But if I wanted to ride on a Zip Line with Mini Abe, where in Illi­nois would I do that? Mini Abe doesn’t say.

Things are not well in the Land of Lincoln.

Illi­nois tax­pay­ers are bur­dened by $7 bil­lion in unpaid bills and over $100 bil­lion in pen­sion debt. I won­der if Fox 32 demanded that $127,500 up front?

And to those peo­ple who’ll say, ‘well, the com­mer­cial only costs a bit more than $100,000,’ I offer this retort, a para­phrase of a famous com­ment pos­si­bly made by Everett Dirk­sen, Illi­nois’ great­est senator:

A hun­dred thou­sand dol­lars here, and a hun­dred thou­sand dol­lars there, and pretty soon we’re talk­ing real money.

Besides cor­rup­tion, Illi­nois gov­ern­ment is good at only one other thing – wast­ing money.

As for Lin­coln, first he gets shot, now he has to suf­fer from this Super Bowl indignity.

Update DTG: Stacy McCain links. I find myself won­der­ing how con­nected this ad agency is. FYI if you are a social con­ser­v­a­tive find out how to solve the AIDS cri­sis in a few easy steps and dis­cover why the Dana Loesch & the Woody Allen Story are the same story.

*********************************************************************************

[olimome­ter id=3]

It’s a brand new week and month. The days of wine and roses and hav­ing the mort­gage paid a full week before it’s due is over.

Instead we are once again start­ing a new short month and unfor­tu­nately while it has 23 less days than any other the Mort­gage bill is the same as any other.

So once again we have a $345 weekly goal to secure the cost of the mort­gage and the pay­day for DaM­ag­nif­i­cent Seven.

That means I need 17 of you to kick in $20 this week to get our monthly goals started on the right track.

Be part of another year of suc­cess, Hit DaTip­Jar below.

Only 55 34 more sub­scribers @ at $20 a month are nec­es­sary to secure the cost of DaM­ag­nif­i­cent Seven & my monthly mort­gage on a per­ma­nent basis. If you think blogs like this will­ing to high­light the dou­ble stan­dard of the Democ­rats & media online & on radio are worth it, please con­sider sub­scrib­ing and sug­gest­ing a friend do so as well.



By John Ruberry

It’s Super Bowl Sunday and besides the game, another story is the plethora of Super Bowl commercials.

Yes, kickoff is hours from now, and the advertisement I’m excoriating will air on only on Fox 32 Chicago, but I’m confident that by 9pm Central Time, Mini Abe’s Spontaneous Somewhat Super Premiere, produced by the tourism office of the Illinois Department of Commerce, will be the worst commercial I’ll see.

It ends with Mini Abe, a plastic version of Illinois icon Abraham Lincoln, getting crushed by a football.

Taxpayers shelled out $127,500 for this ad.

Look out below:

What the heck was that?

Well, I’ll try to explain.

Today’s ad is a reworking of Mini Abe’s Spontaneous Fall. It was creepy then and it is creepy now.

illinois route 66
Where is Abe?

And it’s an ineffective messenger for Illinois tourism sites–the only locations I could identify in the commercial were the Willis (Sears) Tower, Pontiac and Route 66, the Chicagoland Speedway, and (I think) the Mississippi River.

But if I wanted to ride on a Zip Line with Mini Abe, where in Illinois would I do that? Mini Abe doesn’t say.

Things are not well in the Land of Lincoln.

Illinois taxpayers are burdened by $7 billion in unpaid bills and over $100 billion in pension debt. I wonder if Fox 32 demanded that $127,500 up front?

And to those people who’ll say, ‘well, the commercial only costs a bit more than $100,000,’ I offer this retort, a paraphrase of a famous comment possibly made by Everett Dirksen, Illinois’ greatest senator:

A hundred thousand dollars here, and a hundred thousand dollars there, and pretty soon we’re talking real money.

Besides corruption, Illinois government is good at only one other thing–wasting money.

As for Lincoln, first he gets shot, now he has to suffer from this Super Bowl indignity.

Update DTG:  Stacy McCain links.  I find myself wondering how connected this ad agency is.  FYI if you are a social conservative find out how to solve the AIDS crisis in a few easy steps and discover why the Dana Loesch & the Woody Allen Story are the same story.

*********************************************************************************

Olimometer 2.52

It’s a brand new week and month. The days of wine and roses and having the mortgage paid a full week before it’s due is over.

Instead we are once again starting a new short month and unfortunately while it has 2-3 less days than any other the Mortgage bill is the same as any other.

So once again we have a $345 weekly goal to secure the cost of the mortgage and the payday for DaMagnificent Seven.

That means I need 17 of you to kick in $20 this week to get our monthly goals started on the right track.

Be part of another year of success, Hit DaTipJar below.

Only 55 3/4 more subscribers @ at $20 a month are necessary to secure the cost of DaMagnificent Seven & my monthly mortgage on a permanent basis. If you think blogs like this willing to highlight the double standard of the Democrats & media online & on radio are worth it, please consider subscribing and suggesting a friend do so as well.