Yes, I blog on Latin America and its politics and culture, but I’m not one-dimensional. I love food, too.
One of the great joys in life is a freshly-toasted bagel, spread with a big dollop of Philly cream cheese, and perhaps – if you’re feeling fancy – some lox and a slice of Jersey tomato fresh off the vine. Mmmmm. . .
But, as I was biting on my cream cheese and bagel (those who know me, know I have a little bagel on my cream cheese), what do I find in the WSJ?
What the hey?? Is nothing sacred? Is this an April Fools’ joke?
The Marketing Decoder: Philadelphia Cream Cheese
Kraft is changing its recipe—and altering its tub design—to appeal to health-conscious shoppers
I don’t care what they package it in, since most of the time I buy the “brick” and not the tub. But change the recipe?
Ironically, the article (by subscription) says “The tubs now include the year 1872, which Kraft says is the year its cream cheese was invented,”
to show consumers “we have been doing the same thing for 142 years,”
Doing the same thing is good, and then change the recipe?
Kraft has done an excellent marketing job in Spain, where cream cheese is called fili, and the Spaniards are not going to like the change. Certainly my ancestors didn’t sail from Asturias just to have the recipe changed on them.
The article points out that “the cost of ingredients such as milk have increased,” as anyone can tell you. Not many people realize that the core inflation rate eliminates food and fuel due to their volatility. Eliminating food and fuel from the inflation numbers is politically convenient, too, as us peasants may raise up with our pitchforks and torches if we are reminded of the inflation in food and fuel costs, but I digress. I’d rather pay more for the old recipe.
The Kraft people have had a perfect product for 142 years. Let’s hope the new-recipe Philly cream cheese goes the way of the New Coke.
Fausta Rodriguez Wertz writes on US & Latin American politics and culture at Fausta’s Blog. She feels very strongly about the Philly cream cheese on her bagel.
Before she talked to me at CPAC 2014 about the quality of Dutch Kitchen Cannolis Scottie Neil Hughes of the Tea Party News Network gave me an interview about covering CPAC.
It’s very easy to be impressed by the beauty of a Scottie Hughes but if you want to be really impressed go to TPNN.com and see her interviews or watch her on any location doing her job, you’ve never seen a person work harder.
Clive: April 1912. This is a photo of the Daniels family of Southampton, and friend. This was taken the day before they were due to sail off for the New World on the Titanic, and for some unknown reason, they cancelled the trip and survived
Doctor Who Rose 2005
Yesterday the administration and their media allies was dancing on air. They were able to announce that they had their seven million Obamacare folks (the methodology wasn’t quite made clear) .
Jay Carney was delighted and the President and Vice President went before the American public yesterday afternoon and declared just how wonderful Obamacare was and how the GOP would have to look people with coverage in the eye and kick them off. The networks ate it up (even CNN found the time to break away from Flight 370 coverage long enough to join the Presidential victory lap).
But while the White House was all smiles and President Obama, Joe Biden and Nancy Pelosi took their bows there were a few people not in view of the cameras.
If you watch the live coverage you saw plenty of people standing behind the president, you saw even more sitting in the crowd in front of him, but you know who was not either behind the president or in front of him?
Any Democrat running in a district that isn’t safe. There were as hard to find as Leland Yee on CNN
James Carvelle’s column not withstanding , it doesn’t matter how much the White House crows or how much the media spins this or how many seats on the good ship Obamacare between two ferns managed to sell, Democrats who actually have something to lose in November know a boat is full of holes will still sink when it goes out to sea and they’re determined not to be on it..
American voters oppose the Affordable Care Act 55 – 41 percent and 40 percent are less likely to vote for a candidate who supports Obamacare, while 27 percent are more likely and 31 percent say this will not affect their vote.
As I said to Maxine Baptiste this morning as she was crowing about Obamacare’s success