by Fausta Rodriguez Wertz
Yes, I blog on Latin America and its politics and culture, but I’m not one-dimensional. I love food, too.
One of the great joys in life is a freshly-toasted bagel, spread with a big dollop of Philly cream cheese, and perhaps – if you’re feeling fancy – some lox and a slice of Jersey tomato fresh off the vine. Mmmmm. . .
But, as I was biting on my cream cheese and bagel (those who know me, know I have a little bagel on my cream cheese), what do I find in the WSJ?
What the hey?? Is nothing sacred? Is this an April Fools’ joke?
The Marketing Decoder: Philadelphia Cream Cheese
Kraft is changing its recipe—and altering its tub design—to appeal to health-conscious shoppers
I don’t care what they package it in, since most of the time I buy the “brick” and not the tub. But change the recipe?
Ironically, the article (by subscription) says “The tubs now include the year 1872, which Kraft says is the year its cream cheese was invented,”
to show consumers “we have been doing the same thing for 142 years,”
Doing the same thing is good, and then change the recipe?
Kraft has done an excellent marketing job in Spain, where cream cheese is called fili, and the Spaniards are not going to like the change. Certainly my ancestors didn’t sail from Asturias just to have the recipe changed on them.
The article points out that “the cost of ingredients such as milk have increased,” as anyone can tell you. Not many people realize that the core inflation rate eliminates food and fuel due to their volatility. Eliminating food and fuel from the inflation numbers is politically convenient, too, as us peasants may raise up with our pitchforks and torches if we are reminded of the inflation in food and fuel costs, but I digress. I’d rather pay more for the old recipe.
The Kraft people have had a perfect product for 142 years. Let’s hope the new-recipe Philly cream cheese goes the way of the New Coke.
Fausta Rodriguez Wertz writes on US & Latin American politics and culture at Fausta’s Blog. She feels very strongly about the Philly cream cheese on her bagel.
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