Donald Trump’s Announcement Speech: Mission Accomplished

Readability

Donald Trump's Announcement Speech: Mission Accomplished

Today Don­ald Trump gave a speech announc­ing his can­di­dacy for Pres­i­dent of the United States.

A few min­utes after his speech a friend of mine who is an expert on speech called me and exco­ri­ated what he saw both in con­tent and style. The rest of the world pretty much thought the same Doug Mat­a­co­nis

In what can only be described as a 45 minute long steam of con­scious­ness that will likely go down in his­tory as the most bizarre Pres­i­den­tial announce­ment in Amer­i­can his­tory, Donald Trump told the world today that he was run­ning for Pres­i­dent of the United States:

We got a ram­bling, Fidel Castro-​esque dis­course that cov­ered every­thing from real estate in New York City to immi­gra­tion, China, and his fel­low Repub­li­can can­di­dates. And, the clas­sic line “I’m really rich” when Trump tried to explain why he would be immune from the pres­sures of lob­by­ists and spe­cial inter­ests if he were to become President.

SE Cupp com­pared it unfa­vor­ably to the embar­goed speech that he didn’t deliver

The rest of her twit­ter feed is more of the same

To make a long story short the entire MSM’s take on Don­ald Trump’s speech sounded like the Movie Blaz­ing Sad­dles when Bart starts singing his ver­sion of: “I get a kick out of you.” with the MSM play­ing Lyle the over­seer shouting:

“Hold it What the hell is that shit?”

And Just like Lyle didn’t get the joke Bart was play­ing on them the MSM didn’t get under­stand what Trump was doing.

1. They were look­ing for a stan­dard announce­ment speech. Trump didn’t want to give one. Trump’s base, if he has one, con­sists of peo­ple who nor­mally don’t give a damn about an election.

2. They were look­ing for wonk stuff that they could take apart. Trump didn’t do wonk stuff. Peo­ple don’t under­stand wonk stuff, don’t want to hear wonk stuff and change the chan­nel when wonk stuff is on TV.

3. They expected Trump to try to impress them. Trump didn’t even try. He knows what the media think of him. He wanted to impress the peo­ple who are impressed by a per­son who has made it and made it big.

4. They expected a stage man­aged event. Trump wasn’t look­ing to do that. He wanted to give a speech that didn’t appear stage man­aged or writ­ten by a speech writer. He wanted a speech that sounded like the guy hav­ing a beer at a bar­be­cue with you was talking .

5. Finally they were expect­ing a tight event. Trump didn’t give one. He under­stands how tele­vi­sion works, he gave a speech specif­i­cally designed to force the net­works cov­er­ing him to stick with him much longer than they would have planned to do so.

Bot­tom line Trump speech had spe­cific goals in mind:

1. Reach the peo­ple who gen­er­ally don’t watch this kind of speech.

2. Hit on the themes in the lan­guage a low infor­ma­tion voter can understand.

3. Make a speech that the net­works cov­er­ing it didn’t dare leave

4. Go long enough so peo­ple see­ing it would tweet out to their friends who aren’t watch­ing Cable News: “You’ve got to turn this on and see this” so folks would switch over from the Price is Right or the View,

5. Make a speech that would build audi­ence would build and hit the top of the hour so that all the news shows AND Rush Lim­baugh would be talk­ing about it at once gen­er­at­ing buzz by the buckets.

His goal had noth­ing to do the reporters or net­works cov­er­ing him. He wasn’t play­ing the game by the rules they expected, he made his own rules and made them play along. He accom­plished exactly what he wanted to do in the way he wanted to do it.

In other words he punked the MSM and punked them good and just like Bart in Mel Brooks Blaz­ing Sad­dles, he’s laugh­ing at them.

Doesn’t that mean we should take him seri­ously? Well that’s my next post

For those of you too young to get the ref­er­ence, here is the whole scene, warn­ing some of the lan­guage might shock the ears of 2015:

*****************************

My goal for 2015 is Twenty Two grand which will give me a nom­i­nal liv­ing doing this.

[olimome­ter id=14]

That gets all the bills paid. (includ­ing my writ­ers like Fausta) If I can get to Forty Thou­sand I can afford to travel out­side of New Eng­land and/​or hire me a blog­ger to help me get it done.

Con­sider Sub­scrib­ing 100 Sub­scribers at $20 a month will get the job done.

Our June Pre­mium for tip jar hit­ters of $50 or more is Eliz­a­beth The Anchoress Scalia Strange Gods: Unmask­ing the Idols in Every­day Life

Sub­scribe at $50 or more in and receive each monthly pre­mium shipped the date of your payment.

All Tip Jar hits of $10 or more will get a copy of Jeff Trapani’s excel­lent E-​Book Vic­tor the Mon­ster Franken­stein.

Today Donald Trump gave a speech announcing his candidacy for President of the United States.

A few minutes after his speech a friend of mine who is an expert on speech called me and excoriated what he saw both in content and style.  The rest of the world pretty much thought the same Doug Mataconis

In what can only be described as a 45 minute long steam of consciousness that will likely go down in history as the most bizarre Presidential announcement in American history, Donald Trump told the world today that he was running for President of the United States:

We got a rambling, Fidel Castro-esque discourse that covered everything from real estate in New York City to immigration, China, and his fellow Republican candidates. And, the classic line “I’m really rich” when Trump tried to explain why he would be immune from the pressures of lobbyists and special interests if he were to become President.

SE Cupp compared it unfavorably to the embargoed speech that he didn’t deliver

The rest of  her twitter feed is more of the same

 

To make a long story short the entire MSM’s take on Donald Trump’s speech sounded like the Movie Blazing Saddles when Bart starts singing his version of:  “I get a kick out of you.” with the MSM playing Lyle the overseer shouting:

“Hold it What the hell is that shit?”

And Just like Lyle didn’t get the joke Bart was playing on them the MSM didn’t get understand what Trump was doing.

1. They were looking for a standard announcement speech.  Trump didn’t want to give one.  Trump’s base, if he has one, consists of people who normally don’t give a damn about an election.

2. They were looking for wonk stuff that they could take apart.  Trump didn’t do wonk stuff. People don’t understand wonk stuff, don’t want to hear wonk stuff and change the channel when wonk stuff is on TV.

3.  They expected Trump to try to impress them.  Trump didn’t even try.  He knows what the media think of him.  He wanted to impress the people who are impressed by a person who has made it and made it big.

4. They expected a stage managed event.  Trump wasn’t looking to do that.  He wanted to give a speech that didn’t appear stage managed or written by a speech writer.  He wanted a speech that sounded like the guy having a beer at a barbecue with you was talking .

5.  Finally they were expecting a tight event.  Trump didn’t give one.  He understands how television works, he gave a speech specifically designed to force the networks covering him to stick with him much longer than they would have planned to do so.

Bottom line Trump speech had specific goals in mind:

1.  Reach the people who generally don’t watch this kind of speech.

2.  Hit on the themes in the language a low information voter can understand.

3.  Make a speech that the networks covering it didn’t dare leave

4.  Go long enough so people seeing it would tweet out to their friends who aren’t watching Cable News: “You’ve got to turn this on and see this” so folks would switch over from the Price is Right or the View,

5.  Make a speech that would build audience would build and hit the top of the hour so that all the news shows AND Rush Limbaugh would be talking about it at once generating buzz by the buckets.

His goal had nothing to do the reporters or networks covering him.  He wasn’t playing the game by the rules they expected, he made his own rules and made them play along. He accomplished exactly what he wanted to do in the way he wanted to do it.

In other words he punked the MSM and punked them good and just like Bart in Mel Brooks Blazing Saddles, he’s laughing at them.

Doesn’t that mean we should take him seriously?  Well that’s my next post

For those of you too young to get the reference, here is the whole scene, warning some of the language might shock the ears of 2015:

*****************************

My goal for 2015 is Twenty Two grand which will give me a nominal living doing this.

Olimometer 2.52

That gets all the bills paid. (including my writers like Fausta)  If I can get to Forty Thousand I can afford to travel outside of New England and/or hire me a blogger to help me get it done.

Consider Subscribing 100 Subscribers at $20 a month will get the job done.

 

Our June Premium for tip jar hitters of $50 or more is Elizabeth The Anchoress Scalia Strange Gods: Unmasking the Idols in Everyday Life

Subscribe at $50 or more in and receive each monthly premium shipped the date of your payment.

All Tip Jar hits of $10 or more will get a copy of Jeff Trapani’s excellent E-Book Victor the Monster Frankenstein.