Today Donald Trump gave a speech announcing his candidacy for President of the United States.
A few minutes after his speech a friend of mine who is an expert on speech called me and excoriated what he saw both in content and style. The rest of the world pretty much thought the same Doug Mataconis
In what can only be described as a 45 minute long steam of consciousness that will likely go down in history as the most bizarre Presidential announcement in American history, Donald Trump told the world today that he was running for President of the United States:…
We got a rambling, Fidel Castro-esque discourse that covered everything from real estate in New York City to immigration, China, and his fellow Republican candidates. And, the classic line “I’m really rich” when Trump tried to explain why he would be immune from the pressures of lobbyists and special interests if he were to become President.
SE Cupp compared it unfavorably to the embargoed speech that he didn’t deliver
It’s actually a great speech. This is…different. https://t.co/TfhQkKnYTS
— S.E. Cupp (@secupp) June 16, 2015
The rest of her twitter feed is more of the same
To make a long story short the entire MSM’s take on Donald Trump’s speech sounded like the Movie Blazing Saddles when Bart starts singing his version of: “I get a kick out of you.” with the MSM playing Lyle the overseer shouting:
“Hold it What the hell is that shit?”
And Just like Lyle didn’t get the joke Bart was playing on them the MSM didn’t get understand what Trump was doing.
1. They were looking for a standard announcement speech. Trump didn’t want to give one. Trump’s base, if he has one, consists of people who normally don’t give a damn about an election.
2. They were looking for wonk stuff that they could take apart. Trump didn’t do wonk stuff. People don’t understand wonk stuff, don’t want to hear wonk stuff and change the channel when wonk stuff is on TV.
3. They expected Trump to try to impress them. Trump didn’t even try. He knows what the media think of him. He wanted to impress the people who are impressed by a person who has made it and made it big.
4. They expected a stage managed event. Trump wasn’t looking to do that. He wanted to give a speech that didn’t appear stage managed or written by a speech writer. He wanted a speech that sounded like the guy having a beer at a barbecue with you was talking .
5. Finally they were expecting a tight event. Trump didn’t give one. He understands how television works, he gave a speech specifically designed to force the networks covering him to stick with him much longer than they would have planned to do so.
Bottom line Trump speech had specific goals in mind:
1. Reach the people who generally don’t watch this kind of speech.
2. Hit on the themes in the language a low information voter can understand.
3. Make a speech that the networks covering it didn’t dare leave
4. Go long enough so people seeing it would tweet out to their friends who aren’t watching Cable News: “You’ve got to turn this on and see this” so folks would switch over from the Price is Right or the View,
5. Make a speech that would build audience would build and hit the top of the hour so that all the news shows AND Rush Limbaugh would be talking about it at once generating buzz by the buckets.
His goal had nothing to do the reporters or networks covering him. He wasn’t playing the game by the rules they expected, he made his own rules and made them play along. He accomplished exactly what he wanted to do in the way he wanted to do it.
In other words he punked the MSM and punked them good and just like Bart in Mel Brooks Blazing Saddles, he’s laughing at them.
Doesn’t that mean we should take him seriously? Well that’s my next post
For those of you too young to get the reference, here is the whole scene, warning some of the language might shock the ears of 2015:
My goal for 2015 is Twenty Two grand which will give me a nominal living doing this.
That gets all the bills paid. (including my writers like Fausta) If I can get to Forty Thousand I can afford to travel outside of New England and/or hire me a blogger to help me get it done.
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