Ads: Ted Cruz Shows how it’s done, Trump & Santorum get Honorable mentions

This last week we’ve seen a flock of ads from presidential candidates and super packs.

Some are stronger than others but for my money the most creative of the bunch is this one from Ted Cruz

It makes the quite correct point that the people who are hurt most by illegal immigration are both citizens and legal immigrants, many of them black and latino, competing for the very jobs that people coming here illegally fill.

The left has tried to make this an issue about race rather than an issue about economics and law. Cruz’s ad demonstrates that this is a canard and it’s use of humor makes the targets of this ad think rather than simply producing a visceral reaction like the Trump ad.

That’s another way in which Cruz has sought to distinguish himself from Trump: You don’t hear much from Cruz about rapists from Mexico but you’ll hear plenty about hard-working Americans having to compete with illegal labor in a tough economy. That’s a smart way to approach the immigration debate if you’re worried about being attacked by the left as a racist, as concerns about wages being driven down by illegals are sufficiently legit among liberals that even progressive saint Bernie Sanders has been known to make the point.

That’s not to say the Trump ad is not effective it is. It has the virtue of being consistent with his campaign’s message throughout and will reinforce his voters, but Cruz’s ad is a rapier to Trump’s cutlass and unlike Trump’s shown here:

it will be harder to parry by the left, although in fairness Trump’s ad deals with more than one topic. Terror, which is the subject of Rick Santorum’s ad.

FairyTales from Santorum for President 2016 on Vimeo.

Santorum’s proclamation on Islamic Terror :All Jihadists are muslims” is very strong and has the virtue of being true. Additionally his record is good on the subject in the senate while old is very good. But the attack on Ted Cruz won’t wash given Cruz’s record on the subject, which is much more current than Santorum’s. I understand the logic of it given current polling & the fact Rick and Ted are both competing for the same voters in Iowa but not only will it not persuade Cruz voters the weak attack takes away from a strong effective positive message that Santorum does have.

In the end I (perhaps with some bias) give Cruz’s ad the nod over the other for the combination of wit, single topics and a message hard to counter. Trump gets the 2nd spot for the consistent message with Santorum right behind with the best single line of the three.

Incidentally the worst ad of the week came out from a Ted Cruz superpack hitting Marco Rubio. It has all of the problems of the Santorum ad with none of the strengths.

It’s an embarrassment and the Senator should be glad that there is no coordination involved in it because he wouldn’t want to take credit for it.