Before a business can even think about getting high ranked online, they need to make sure that they have the correct marketing and search engine optimization approach to fit their goals. And these goals always depend on what the client wants and what stage a business is. That’s exactly why before any action can be started, it’s essential for a company to ask a highly qualified Search Engine Optimization and marketing expert do a whole Audit and assessment on their website. I would like to let you know about the key elements of this process and also let you know why it’s so important.
The importance of A&A
Today, there are tons of ways, most of them such as Google Analytics are free to use and they can serve literally hundreds of reports for a company. But what exactly can you understand from it? How can you set up predictions? The answer is easy: you need a real expert to do this for you.
Setting up goals:
When it comes to business goals, we can talk about both short-term and long-term ones. But the key questions remain:
What does your business want? What does your business need?
We cannot overlook these questions because they make the core of a strategy. And they depend on tons of factors. These include the stage the business is in, where do they experience problems, if at all, do they already have a strong base of clients or they need more? Do they need to raise brand awareness? And if they do, should they be geo-targeted or national or international? As you can see there are literally hundreds of questions to be asked when it comes to defining an objective.
The basics of A&A
A&A is the best possible way to define what a business has at the moment, at least when it comes to their online activity and it’s the method to see what a business does have to work with and how to improve those.
Competitor comparison: the best way for a client to understand where they stand is simply to compare what they have with 2-3 of their closest competitors. These analytics normally work the comparison of 4 key areas of a website:
• Overall : meaning structuring, content and keyword optimization
• Structure based: how does a client’s site structuring measures up to its competitors
• Content based: this is an area hard to define but SEO works always according to the 9 ranking factors and so it looks at what’s written on the pages in many possible ways.
• Authority: this has to do with the popularity and number of links pointing to the specific web content. The more the quality links are, the more authority a company has on a certain subject.
These are the basic component of all Audit and Assessment because through this data it’s very easy to make a client understand where their company is and what should be worked on. And that’s exactly where a good Kansas City SEO company can provide all the help needed.