SEO Audit and Assessment methods

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SEO Audit and Assessment methods

Before a busi­ness can even think about get­ting high ranked online, they need to make sure that they have the cor­rect mar­ket­ing and search engine opti­miza­tion approach to fit their goals. And these goals always depend on what the client wants and what stage a busi­ness is. That’s exactly why before any action can be started, it’s essen­tial for a com­pany to ask a highly qual­i­fied Search Engine Opti­miza­tion and mar­ket­ing expert do a whole Audit and assess­ment on their web­site. I would like to let you know about the key ele­ments of this process and also let you know why it’s so important.

The impor­tance of A&A
Today, there are tons of ways, most of them such as Google Ana­lyt­ics are free to use and they can serve lit­er­ally hun­dreds of reports for a com­pany. But what exactly can you under­stand from it? How can you set up pre­dic­tions? The answer is easy: you need a real expert to do this for you.

Set­ting up goals:

When it comes to busi­ness goals, we can talk about both short-​term and long-​term ones. But the key ques­tions remain:

What does your busi­ness want? What does your busi­ness need?

We can­not over­look these ques­tions because they make the core of a strat­egy. And they depend on tons of fac­tors. These include the stage the busi­ness is in, where do they expe­ri­ence prob­lems, if at all, do they already have a strong base of clients or they need more? Do they need to raise brand aware­ness? And if they do, should they be geo-​targeted or national or inter­na­tional? As you can see there are lit­er­ally hun­dreds of ques­tions to be asked when it comes to defin­ing an objective.

The basics of A&A

A&A is the best pos­si­ble way to define what a busi­ness has at the moment, at least when it comes to their online activ­ity and it’s the method to see what a busi­ness does have to work with and how to improve those.
Com­peti­tor com­par­i­son: the best way for a client to under­stand where they stand is sim­ply to com­pare what they have with 23 of their clos­est com­peti­tors. These ana­lyt­ics nor­mally work the com­par­i­son of 4 key areas of a website:

• Over­all : mean­ing struc­tur­ing, con­tent and key­word opti­miza­tion
• Struc­ture based: how does a client’s site struc­tur­ing mea­sures up to its com­peti­tors
• Con­tent based: this is an area hard to define but SEO works always accord­ing to the 9 rank­ing fac­tors and so it looks at what’s writ­ten on the pages in many pos­si­ble ways.
• Author­ity: this has to do with the pop­u­lar­ity and num­ber of links point­ing to the spe­cific web con­tent. The more the qual­ity links are, the more author­ity a com­pany has on a cer­tain subject.

These are the basic com­po­nent of all Audit and Assess­ment because through this data it’s very easy to make a client under­stand where their com­pany is and what should be worked on. And that’s exactly where a good Kansas City SEO com­pany can pro­vide all the help needed.

Before a business can even think about getting high ranked online, they need to make sure that they have the correct marketing and search engine optimization approach to fit their goals. And these goals always depend on what the client wants and what stage a business is. That’s exactly why before any action can be started, it’s essential for a company to ask a highly qualified Search Engine Optimization and marketing expert do a whole Audit and assessment on their website. I would like to let you know about the key elements of this process and also let you know why it’s so important.

The importance of A&A
Today, there are tons of ways, most of them such as Google Analytics are free to use and they can serve literally hundreds of reports for a company. But what exactly can you understand from it? How can you set up predictions? The answer is easy: you need a real expert to do this for you.

Setting up goals:

When it comes to business goals, we can talk about both short-term and long-term ones. But the key questions remain:

What does your business want? What does your business need?

We cannot overlook these questions because they make the core of a strategy. And they depend on tons of factors. These include the stage the business is in, where do they experience problems, if at all, do they already have a strong base of clients or they need more? Do they need to raise brand awareness? And if they do, should they be geo-targeted or national or international? As you can see there are literally hundreds of questions to be asked when it comes to defining an objective.

The basics of A&A

A&A is the best possible way to define what a business has at the moment, at least when it comes to their online activity and it’s the method to see what a business does have to work with and how to improve those.
Competitor comparison: the best way for a client to understand where they stand is simply to compare what they have with 2-3 of their closest competitors. These analytics normally work the comparison of 4 key areas of a website:

• Overall : meaning structuring, content and keyword optimization
• Structure based: how does a client’s site structuring measures up to its competitors
• Content based: this is an area hard to define but SEO works always according to the 9 ranking factors and so it looks at what’s written on the pages in many possible ways.
• Authority: this has to do with the popularity and number of links pointing to the specific web content. The more the quality links are, the more authority a company has on a certain subject.

These are the basic component of all Audit and Assessment because through this data it’s very easy to make a client understand where their company is and what should be worked on. And that’s exactly where a good Kansas City SEO company can provide all the help needed.