There’s a Lesson for Kellogg’s & Nordstrom in this Twitter Story

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There's a Lesson for Kellogg's & Nordstrom in this Twitter Story

My pro­file on Gab has increased dra­mat­i­cally lately that’s a good thing because stuff like the con­tin­u­ing exile of con­ser­v­a­tives and the new cen­sor­ship tools are lead­ing to results like this:

Twit­ter shares sank Thurs­day after the social media com­pany reported quar­terly rev­enue that missed Wall Street’s expec­ta­tions and issued guid­ance that fell far short of estimates.

Twit­ter posted fourth-​quarter earn­ings of 16 cents per share on rev­enue of $717 million.

Ana­lysts expected earn­ings of 12 cents per share on much higher rev­enue of $740.1 mil­lion, accord­ing to a con­sen­sus esti­mate from Thom­son Reuters. In the pre­vi­ous year, the com­pany posted 12 cents on rev­enue of $479 million.

Bloomberg story on the sub­ject includes a visual that says it all

and a line I found interesting:

Sales growth recov­ery for Twit­ter will be very chal­leng­ing in 2017,” said Bloomberg Intel­li­gence ana­lyst Jiten­dra Waral. “Google and Face­book results show robust ad envi­ron­ment in the fourth quar­ter.” The lack­lus­ter sales growth at Twit­ter “is show­ing their strate­gies are not working.”

Now Google & Face­book don’t have a good his­tory with con­ser­v­a­tives but at least they’re not stu­pid enough to ban them.

If twit­ter keeps treat­ing con­ser­v­a­tives this way pretty soon I’ll reach the point where all my tweets on twit­ter orig­i­nate from Gab or from blog post with the occa­sional reply to a tweet I see. Of course at this rate there mignot not be any twit­ter for me to ignore.

Per­haps other com­pa­nies should take a les­son, it’s true lib­er­als are a big niche mar­ket but do you want your com­pany to be a lib­eral niche?

Clos­ing FYI Inci­den­tally, both mine and my youngest son’s favorite cereal is Kellogg’s prod­uct 19 & my wife loves Kellogg’s pop tarts.

Nei­ther have been bought since Kellogg’s dissed con­ser­v­a­tives val­ues, nor will they until I see an apology.

In purely unre­lated news:

Kellogg’s is shut­ting down 39 dis­tri­b­u­tion cen­ters across the coun­try, the embat­tled cereal giant announced this week.

Good thing con­ser­v­a­tives were never cereal eaters or they might have had some­thing to worry about.

Update: I’m sure this is a coin­ci­dence too:

Gab was founded by Torba fol­low­ing Twitter’s sus­pen­sions of con­ser­v­a­tive and lib­er­tar­ian accounts and has attracted nearly 150,000 dis­en­fran­chised users, includ­ing Bre­it­bart Senior Edi­tor MILO.
Since the platform’s con­cep­tion, Torba has been banned from a Sil­i­con Val­ley startup group, sus­pended from Face­book, and had his Gab fea­tures copied by Twit­ter. Apple’s App Store have also banned the app twice . .

and this

And of Course Stacy McCain’s insta­lanche will just drive more traf­fic to the platform.

My profile on Gab has increased dramatically lately that’s a good thing because stuff like the continuing exile of conservatives and the new censorship tools are leading to results like this:

Twitter shares sank Thursday after the social media company reported quarterly revenue that missed Wall Street’s expectations and issued guidance that fell far short of estimates.

Twitter posted fourth-quarter earnings of 16 cents per share on revenue of $717 million.

Analysts expected earnings of 12 cents per share on much higher revenue of $740.1 million, according to a consensus estimate from Thomson Reuters. In the previous year, the company posted 12 cents on revenue of $479 million.

Bloomberg story on the subject includes a visual that says it all

and a line I found interesting:

“Sales growth recovery for Twitter will be very challenging in 2017,” said Bloomberg Intelligence analyst Jitendra Waral. “Google and Facebook results show robust ad environment in the fourth quarter.” The lackluster sales growth at Twitter “is showing their strategies are not working.”

Now Google & Facebook don’t have a good history with conservatives but at least they’re not stupid enough to ban them.

If twitter keeps treating conservatives this way pretty soon I’ll reach the point where all my tweets on twitter originate from Gab or from blog post with the occasional reply to a tweet I see. Of course at this rate there mignot not be any twitter for me to ignore.

Perhaps other companies should take a lesson, it’s true liberals are a big niche market but do you want your company to be a liberal niche?

Closing FYI Incidentally, both mine and my youngest son’s favorite cereal is Kellogg’s product 19 & my wife loves Kellogg’s pop tarts.

Neither have been bought since Kellogg’s dissed conservatives values, nor will they until I see an apology.

In purely unrelated news:

Kellogg’s is shutting down 39 distribution centers across the country, the embattled cereal giant announced this week.

Good thing conservatives were never cereal eaters or they might have had something to worry about.

Update: I’m sure this is a coincidence too:

Gab was founded by Torba following Twitter’s suspensions of conservative and libertarian accounts and has attracted nearly 150,000 disenfranchised users, including Breitbart Senior Editor MILO.
Since the platform’s conception, Torba has been banned from a Silicon Valley startup group, suspended from Facebook, and had his Gab features copied by Twitter. Apple’s App Store have also banned the app twice . .

and this

And of Course Stacy McCain’s instalanche will just drive more traffic to the platform.