A couple of days ago, Breitbart published a story concerning how, in recent months, some Oreo cookie devotees have complained the flavor has changed, and not for the better. Said story insinuated the reason behind this, if in fact this be truth, is Mondelez, parent company of Nabisco (maker of Oreos) having moved production of said sandwich cookie to a plant in Mexico. Maybe the manufacturing process has crossbred with Pelon Pelo Rico. But I digress.
The story includes this as part of its case making effort:
Some companies are even willing to admit there is a difference in product quality — Fender offers Stratocaster guitars made in Mexico at a much lower price than their made in America product line — recognizing a difference in quality and materials.
At this point, I am reminded of a moment involving Drew Remenda, former NHL coach who currently works as an analyst for Edmonton Oilers televised games; previously he spent many years doing the same for the San Jose Sharks. During the latter stint, for a couple of seasons Remenda hosted an after-game call-in radio show. One evening, as a caller was railing against a Sharks player Remenda liked, he had had enough and cut off the caller with a simple statement: “You do not know what you are talking about. I do.”
Now, I play guitar. While I hardly give Eric Clapton anything to lose sleep over, I get by. My electric guitar brand of choice? Fender. The sound, the feel, the look … love ’em. As have other true guitar legends – the aforementioned Mr. Clapton, Jimi Hendrix, Rory Gallagher, Stevie Ray Vaughn, and multitudes more.
Over the years I’ve been fortunate enough to own a few Fender guitars. Some were basic models, some were upper end. Some were made in Fender’s factory in Ensenada, Baja California. Some were made in Fender’s factory in Corona, California. All had, and have, one unifying factor beside the name:
They were all top notch instruments.
The only major difference between American and Mexican models of the Stratocaster and Telecaster is the former having twenty-two frets, whereas the Mexican ones bear the traditional Fender twenty-one fret neck. They are made from the same kinds of, and quality, wood. Many share identical electronics. They have the same design. They work the same way. In short, they are all Fender guitars.
Yes, most of the high end models are made in Corona. There are also high end, superb models made in Ensenada, some with features unavailable on any American made model. And yes, the Mexican models almost always cost less than their American counterparts. Because of lesser quality materials used in the manufacturing process? No. Shortcuts in manufacturing? No. Poorer overall quality? No.
Try significantly lower labor costs.
That is all.
It is irksome when someone purporting to be a journalist, particularly one writing for a site devoted to exposing fake news, makes a false assumption in order to push a meme. It spreads incorrect information. It reinforces the stereotype of conservative websites perpetuating falsehoods and stereotypes. It is an unfunny joke. And it needs to stop. However, as long as partisan hackery takes precedence over professional journalism, it won’t.
Now if you’ll excuse me I’ve got some guitar to play.