As one of the biggest marketing tools we have, social media is being tapped by companies large and small. It is one of the most effective ways to ‘collect’ followers while building a brand. One US digital marketing company, Single Grain, regularly explores new and innovative ways to tap the power of social media, but what they keep coming back to is the example set by our Commander in Chief, Donald J. Trump. Perhaps, looking at his history of Tweeting might provide some insights into what the average consumer is looking for and how to make use of that when building a brand. Let’s take a look at POTUS.
He Is Our POTUS After All
Whether you love him, hate him, or simply don’t care much about him at all, the one thing you have to admit is that President Trump made the history books during this heated and often controversial campaign. What the masses saw was a man who, for lack of a better description, opened mouth and inserted foot. He’d be out on the campaign trail or watching the nightly news on the day’s events and suddenly he would be Tweeting his thoughts. This endeared him to some, but others were disgusted by his actions.
But the one thing that Single Grain wants to point out here is that he sure grabbed the media’s attention! The race is long over and he is now the President of the United States, our POTUS, and still, he’s tweeting away as if he were just another blue collar worker waiting for the weekend and a couple days to relax and enjoy. Unfortunately, that isn’t one of the luxuries our 45th President gets to enjoy. As President, his week is seven days long and he’s on duty 24 hours a day. So what can today’s business owner or administrator learn from all this? And, more importantly, how can today’s digital marketing company cash in on his example?
Consumers Want ‘For Real’
What most people respect, even if they don’t like our president is the fact that he is ‘real’. What you see is what you get and that is something today’s consumer wants. They want ‘for real.’ They don’t want a brand built on a Madison Avenue marketing campaign that is far from the reality of what that company is and what they have to offer. Today’s consumer wants a brand they can engage with and it is why so many people hit ‘like’ or ‘love’ on product pages.
Millennials are all about being in touch with their feelings and they want to deal with brands who have a social message. While you might not agree with President Trump’s politics, he has a message and he’s only too glad to share it. He will Tweet his heart away and that is something that just might set the stage for marketers going forward through the next four years. Want to get your message out there to a group of people you will find on social sites 90% of their free time? Learn to social market and you’ll have learned the real message behind those Tweets. Trump trumps social media and that’s a lesson well learned.