9 Simple Tactics to Improve Your Ecommerce Website

Readability

9 Simple Tactics to Improve Your Ecommerce Website

Do you ever won­der if there is more you could do to improve your ecom­merce web­site? Well, maybe there is. We have put together a list of use­ful tac­tics that can help you improve your ecom­merce web­site and turn a lead into a customer.

1. Start Upselling

Upselling is a great way to encour­age a cus­tomer to buy a more pre­mium prod­uct at the check­out. In fact, the tac­tic is thought to be 20 times more effec­tive online than cross-​selling. For instance, if a cus­tomer is look­ing at a hand­bag made from a low-​quality mate­r­ial, why not upsell a sim­i­lar style in a higher qual­ity fabric?

For upselling to work, you must high­light the dif­fer­ence in the two prod­ucts, which may con­vince a cus­tomer to pay a lit­tle extra for a higher qual­ity item. High­light a product’s USP, such as “hand­made” or “as seen on TV”, etc. Ensure the upselling tac­tic relates to the orig­i­nal item, and only high­light prod­ucts sim­i­lar to a customer’s price range.

2. Decrease Cart Aban­don­ment Rate

One big issue trou­bling many ecom­merce web­sites is cart rate aban­don­ment. It is easy to take an aban­don­ment per­son­ally, but don’t. Instead, take action to reduce the num­ber of peo­ple click­ing away from your web­site in the mid­dle of a sale.

More than likely, a cus­tomer may not have been 100% con­fi­dent a prod­uct was right for them dur­ing the online shop­ping expe­ri­ence, so they chose to click away. Look for ways to per­suade them to buy a prod­uct from your web­site by pro­vid­ing free deliv­ery or a wel­come dis­count code.

Another effec­tive tac­tic is an email mar­ket­ing cam­paign, as you can send an auto­mated email to remind poten­tial cus­tomers to com­plete a pur­chase on your web­site. A well-​designed, pro­fes­sional and friendly email could be all it takes to con­vince a vis­i­tor to buy a product.

3. Build a Fol­low­ing with Instagram

Are you tak­ing advan­tage of Insta­gram to drive traf­fic to your e-​commerce site? If not, now is the time. While Face­book and Twit­ter are two of the biggest social media plat­forms, Insta­gram is cer­tainly hot on their heels. It cur­rently has more than 500 mil­lion active users and is grow­ing five times faster than over­all social net­work usage.

By using the right hash­tags, stun­ning pho­tos and sched­ul­ing posts at the right times, you could gain an impres­sive Insta­gram fol­low­ing in no time. As a result, you can direct a large pro­por­tion of fol­low­ers to your web­site, who may browse and buy your products.

Encour­age engage­ment by run­ning com­pe­ti­tions, beau­ti­ful adver­tis­ing cam­paigns or pro­vid­ing a behind-​the-​scenes look at your prod­ucts or office. Don’t for­get to regram pho­tos of fol­low­ers using your col­lec­tions, which will prove to oth­ers that you have many happy customers.

4. Inte­grate Shopify with NetSuite

Did you know you can inte­grate Shopify ecom­merce with Net­Suite? The sim­ple solu­tion can help you to stream­line back office oper­a­tions to run a more effi­cient ecom­merce busi­ness, which will pro­vide you with more free­dom to sell and deliver great prod­ucts to your cus­tomers. Eas­ily man­age orders, can­cel­la­tions and refunds in one loca­tion, while uni­fy­ing stock lev­els and con­nect­ing mul­ti­ple Shopify stores to a com­pre­hen­sive account.

5. Uti­lize Email Marketing

Email mar­ket­ing is one of the most pow­er­ful mar­ket­ing tools avail­able. If you want to reg­u­larly engage with new and exist­ing cus­tomers, while turn­ing leads into sales, you must deliver aesthetically-​pleasing, rel­e­vant emails directly into a subscriber’s inbox.

Accord­ing to the Direct Mar­ket­ing Asso­ci­a­tion, the mar­ket­ing tac­tic can pro­vide an ROI of approx­i­mately 4,300%. While only 2% of social media fol­low­ers will view your posts, it is believed an aver­age of 90% of emails will reach sub­scribers. So, if you want to grow your online store, it is time to cre­ate an email mar­ket­ing strat­egy that com­ple­ments your brand and audi­ence needs.

6. Wish­list Reminder Email

One tac­tic you should add into an email mar­ket­ing strat­egy is a Wish­list reminder. Allow a cus­tomer to place an item into their account’s Wish­list. If they haven’t viewed the Wish­list in a while or if the item will soon be sold out, send them a help­ful reminder to con­sider buy­ing the prod­uct before it is too late. This may cause a cus­tomer to develop a sense of urgency, so they may decide to buy the prod­uct after receiv­ing your email.

7. A Beau­ti­ful Website

Cus­tomers will not buy from a web­site they can­not trust. An easy-​to-​use, visually-​appealing web­site will prove to a vis­i­tor that you are an estab­lished com­pany. Don’t stuff a home page or land­ing page with too much text or pho­tos, and try to find the right bal­ance between the two.

It is not only the aes­thet­ics that can cause a per­son to click away from your web­site. The site should fea­ture well-​written con­tent and detailed prod­uct descrip­tions; pro­vide clear nav­i­ga­tion and offer a quick load time.

8. Encour­age Prod­uct Reviews

Prove to your cus­tomers that you have noth­ing to hide and encour­age prod­uct reviews on your ecom­merce site. A cus­tomer will appre­ci­ate your trans­parency, which is a great tool for build­ing trust in your prod­ucts. What’s more, it will allow each vis­i­tor to make an informed deci­sion before they make a pur­chase. High­light the prod­uct review sec­tion at the bot­tom of a page, and ask peo­ple to leave a review via an email mar­ket­ing cam­paign or social media.

9. Embark with Mar­ket Research

Update your col­lec­tions to encour­age cus­tomers to return to your store again and again. How­ever, don’t rush in when adding new items to your inven­tory. Embark on mar­ket research to iden­tify if mar­ket demand out­weighs the cost.

Under­take key­word research and review social media trends to meet upcom­ing indus­try demand. Don’t be afraid to test items by list­ing them as “out of stock” to see how many peo­ple enquire about the prod­uct. Review the pages for each “out of stock” item to see which one receives the most atten­tion, so you know the right prod­uct to sell to your customers.

 

Do you ever wonder if there is more you could do to improve your ecommerce website? Well, maybe there is. We have put together a list of useful tactics that can help you improve your ecommerce website and turn a lead into a customer.

1.  Start Upselling

Upselling is a great way to encourage a customer to buy a more premium product at the checkout. In fact, the tactic is thought to be 20 times more effective online than cross-selling. For instance, if a customer is looking at a handbag made from a low-quality material, why not upsell a similar style in a higher quality fabric?

For upselling to work, you must highlight the difference in the two products, which may convince a customer to pay a little extra for a higher quality item. Highlight a product’s USP, such as “handmade” or “as seen on TV”, etc. Ensure the upselling tactic relates to the original item, and only highlight products similar to a customer’s price range.

2.  Decrease Cart Abandonment Rate

One big issue troubling many ecommerce websites is cart rate abandonment. It is easy to take an abandonment personally, but don’t. Instead, take action to reduce the number of people clicking away from your website in the middle of a sale.

More than likely, a customer may not have been 100% confident a product was right for them during the online shopping experience, so they chose to click away. Look for ways to persuade them to buy a product from your website by providing free delivery or a welcome discount code.

Another effective tactic is an email marketing campaign, as you can send an automated email to remind potential customers to complete a purchase on your website. A well-designed, professional and friendly email could be all it takes to convince a visitor to buy a product.

3.  Build a Following with Instagram

Are you taking advantage of Instagram to drive traffic to your e-commerce site? If not, now is the time. While Facebook and Twitter are two of the biggest social media platforms, Instagram is certainly hot on their heels. It currently has more than 500 million active users and is growing five times faster than overall social network usage.

By using the right hashtags, stunning photos and scheduling posts at the right times, you could gain an impressive Instagram following in no time. As a result, you can direct a large proportion of followers to your website, who may browse and buy your products.

Encourage engagement by running competitions, beautiful advertising campaigns or providing a behind-the-scenes look at your products or office. Don’t forget to regram photos of followers using your collections, which will prove to others that you have many happy customers.

4.  Integrate Shopify with NetSuite

Did you know you can integrate Shopify ecommerce with NetSuite? The simple solution can help you to streamline back office operations to run a more efficient ecommerce business, which will provide you with more freedom to sell and deliver great products to your customers. Easily manage orders, cancellations and refunds in one location, while unifying stock levels and connecting multiple Shopify stores to a comprehensive account.

5.  Utilize Email Marketing

Email marketing is one of the most powerful marketing tools available. If you want to regularly engage with new and existing customers, while turning leads into sales, you must deliver aesthetically-pleasing, relevant emails directly into a subscriber’s inbox.

According to the Direct Marketing Association, the marketing tactic can provide an ROI of approximately 4,300%. While only 2% of social media followers will view your posts, it is believed an average of 90% of emails will reach subscribers. So, if you want to grow your online store, it is time to create an email marketing strategy that complements your brand and audience needs.

6.  Wishlist Reminder Email

One tactic you should add into an email marketing strategy is a Wishlist reminder. Allow a customer to place an item into their account’s Wishlist. If they haven’t viewed the Wishlist in a while or if the item will soon be sold out, send them a helpful reminder to consider buying the product before it is too late. This may cause a customer to develop a sense of urgency, so they may decide to buy the product after receiving your email.

7.  A Beautiful Website

Customers will not buy from a website they cannot trust. An easy-to-use, visually-appealing website will prove to a visitor that you are an established company. Don’t stuff a home page or landing page with too much text or photos, and try to find the right balance between the two.

It is not only the aesthetics that can cause a person to click away from your website. The site should feature well-written content and detailed product descriptions; provide clear navigation and offer a quick load time.

8.  Encourage Product Reviews

Prove to your customers that you have nothing to hide and encourage product reviews on your ecommerce site. A customer will appreciate your transparency, which is a great tool for building trust in your products. What’s more, it will allow each visitor to make an informed decision before they make a purchase. Highlight the product review section at the bottom of a page, and ask people to leave a review via an email marketing campaign or social media.

9.  Embark with Market Research

Update your collections to encourage customers to return to your store again and again. However, don’t rush in when adding new items to your inventory. Embark on market research to identify if market demand outweighs the cost.

Undertake keyword research and review social media trends to meet upcoming industry demand. Don’t be afraid to test items by listing them as “out of stock” to see how many people enquire about the product. Review the pages for each “out of stock” item to see which one receives the most attention, so you know the right product to sell to your customers.