There have been a lot of snark from a lot of Pizza companies about Papa John’s statement concerning the NFL protests hurting their sales.
Pizza Hut has bragged that their sales are up , Digiorno’s frozen pizza has been trolling them and plenty of people on twitter have followed suit, but if you look at all the tweets and the words you’ll not there is one thing that they have NOT done.
They have not taken a position on the NFL Protests
They have not moved to become an official sponsor of the NFL
Now if their premise is correct and that Papa John’s stock/sales slump is just about the pizza and not about their association with the NFL, and if all those who insist that the NFL, with it’s still high rating compared to everyone but their own past ratings, are a great deal than if Papa John’s decides to drop the NFL as this article suggests they might;
Papa John’s is reconsidering its sponsorship of the NFL amid declining ratings, the pizza chain confirmed to CNBC.
Papa John’s executives told The Wall Street Journal that top executives discuss returns on their advertising dollars with the NFL weekly and will see what happens for the rest of the season before making a decision. Additionally, Papa John’s is completely rethinking its advertising strategy as consumers cut the cord and move to digital.
…then naturally these pizza companies should be rushing to jump on board. After all the NFL even with their now lower rating are a valuable property and if association with the NFL has nothing to do with Papa John’s sales drop then these guys should be absolutely delighted to be the official pizza of the NFL. In fact DiGiorno doesn’t even have to wait, they can become the official frozen pizza of the NFL.
But for some inexplicable reason they have not. Maybe this is a clue:
Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.
or perhaps this:
While the overall stock market is up since the start of the football season, shares of the league’s broadcasters–CBS, Twenty-First Century Fox, Walt Disney (ESPN) are down. High-profile sponsors like Papa John’s (long synonymous with the NFL due largely to former Indianapolis Colts and Denver Broncos quarterback Peyton Manning‘s status as a spokesperson and franchisee for the company), Anheuser-Busch InBev (Budweiser is paying $1.4 billion to be the league’s official beer sponsor through 2022)–whose shares were outpacing the market during the three-month period to the kickoff of the NFL season–have been under-performers.
For example Under Armor which put out a statement at the time of the protests saying:
“stands for the flag and by our Athletes for free speech, expression and a unified America.”
saw its stock price go down from $20.02 at the close of trading on July 31st to $11.61 on November 3rd.
So to all those claiming that Papa John’s is making excuses about dropping sales I ask this:
Can anyone explain if the NFL protests are not hurting ratings or advertising why the NFL and their advertisers are not part of the Trump stock boom?
For all their bravado hitting Papa Johns they know that to get involved in the NFL right now and to embrace the protests would hurt them far more than the NFL has hurt Papa John’s. They at least have the excuse of already being there before the protests started, any new advertiser would be jumping in after said protests implying support and no amount of folks on twitter saying otherwise will change it.
As I have no sexual secrets of rich liberals to sell or the sponsorship of a national pizza company I have to make my buck by going places and doing interviews all the time hoping people like it enough to pay for it.
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