Ok Digiorno, Pizza Hut what’s YOUR position on the NFL Protests?

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Ok Digiorno, Pizza Hut what's YOUR position on the NFL Protests?

There have been a lot of snark from a lot of Pizza com­pa­nies about Papa John’s state­ment con­cern­ing the NFL protests hurt­ing their sales.

Pizza Hut has bragged that their sales are up , Digiorno’s frozen pizza has been trolling them and plenty of peo­ple on twit­ter have fol­lowed suit, but if you look at all the tweets and the words you’ll not there is one thing that they have NOT done.

They have not taken a posi­tion on the NFL Protests

They have not moved to become an offi­cial spon­sor of the NFL

Now if their premise is cor­rect and that Papa John’s stock/​sales slump is just about the pizza and not about their asso­ci­a­tion with the NFL, and if all those who insist that the NFL, with it’s still high rat­ing com­pared to every­one but their own past rat­ings, are a great deal than if Papa John’s decides to drop the NFL as this arti­cle sug­gests they might;

Papa John’s is recon­sid­er­ing its spon­sor­ship of the NFL amid declin­ing rat­ings, the pizza chain con­firmed to CNBC.

Papa John’s exec­u­tives told The Wall Street Jour­nal that top exec­u­tives dis­cuss returns on their adver­tis­ing dol­lars with the NFL weekly and will see what hap­pens for the rest of the sea­son before mak­ing a deci­sion. Addi­tion­ally, Papa John’s is com­pletely rethink­ing its adver­tis­ing strat­egy as con­sumers cut the cord and move to digital.

…then nat­u­rally these pizza com­pa­nies should be rush­ing to jump on board. After all the NFL even with their now lower rat­ing are a valu­able prop­erty and if asso­ci­a­tion with the NFL has noth­ing to do with Papa John’s sales drop then these guys should be absolutely delighted to be the offi­cial pizza of the NFL. In fact DiGiorno doesn’t even have to wait, they can become the offi­cial frozen pizza of the NFL.

But for some inex­plic­a­ble rea­son they have not. Maybe this is a clue:

Mar­keters have put NBCU­ni­ver­sal on notice: Stop cov­er­ing NFL play­ers’ national-​anthem protests, or we’ll pull our ads.
That’s accord­ing to Linda Yac­carino, the chair­man of adver­tis­ing sales at NBCU­ni­ver­sal, who spoke dur­ing a keynote inter­view at an event held Fri­day in New York at the ad agency RGA.

or per­haps this:

While the over­all stock mar­ket is up since the start of the foot­ball sea­son, shares of the league’s broad­cast­ers – CBS, Twenty-​First Cen­tury Fox, Walt Dis­ney (ESPN) are down. High-​profile spon­sors like Papa John’s (long syn­ony­mous with the NFL due largely to for­mer Indi­anapo­lis Colts and Den­ver Bron­cos quar­ter­back Pey­ton Man­ning’s sta­tus as a spokesper­son and fran­chisee for the com­pany), Anheuser-​Busch InBev (Bud­weiser is pay­ing $1.4 bil­lion to be the league’s offi­cial beer spon­sor through 2022) – whose shares were out­pac­ing the mar­ket dur­ing the three-​month period to the kick­off of the NFL sea­son – have been under-​performers.

For exam­ple Under Armor which put out a state­ment at the time of the protests say­ing:

“stands for the flag and by our Ath­letes for free speech, expres­sion and a uni­fied America.”

saw its stock price go down from $20.02 at the close of trad­ing on July 31st to $11.61 on Novem­ber 3rd.

So to all those claim­ing that Papa John’s is mak­ing excuses about drop­ping sales I ask this:

Can any­one explain if the NFL protests are not hurt­ing rat­ings or adver­tis­ing why the NFL and their adver­tis­ers are not part of the Trump stock boom?

For all their bravado hit­ting Papa Johns they know that to get involved in the NFL right now and to embrace the protests would hurt them far more than the NFL has hurt Papa John’s. They at least have the excuse of already being there before the protests started, any new adver­tiser would be jump­ing in after said protests imply­ing sup­port and no amount of folks on twit­ter say­ing oth­er­wise will change it.


As I have no sex­ual secrets of rich lib­er­als to sell or the spon­sor­ship of a national pizza com­pany I have to make my buck by going places and doing inter­views all the time hop­ing peo­ple like it enough to pay for it.

If you like the idea of new media on the scene at for these time of things and want to sup­port inde­pen­dent jour­nal­ism please hit DaTip­Jar below.




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There have been a lot of snark from a lot of Pizza companies about Papa John’s statement concerning the NFL protests hurting their sales.

Pizza Hut has bragged that their sales are up , Digiorno’s frozen pizza has been trolling them and plenty of people on twitter have followed suit, but if you look at all the tweets and the words you’ll not there is one thing that they have NOT done.

They have not taken a position on the NFL Protests

They have not moved to become an official sponsor of the NFL

Now if their premise is correct and that Papa John’s stock/sales slump is just about the pizza and not about their association with the NFL, and if all those who insist that the NFL, with it’s still high rating compared to everyone but their own past ratings, are a great deal than if Papa John’s decides to drop the NFL as this article suggests they might;

Papa John’s is reconsidering its sponsorship of the NFL amid declining ratings, the pizza chain confirmed to CNBC.

Papa John’s executives told The Wall Street Journal that top executives discuss returns on their advertising dollars with the NFL weekly and will see what happens for the rest of the season before making a decision. Additionally, Papa John’s is completely rethinking its advertising strategy as consumers cut the cord and move to digital.

…then naturally these pizza companies should be rushing to jump on board. After all the NFL even with their now lower rating are a valuable property and if association with the NFL has nothing to do with Papa John’s sales drop then these guys should be absolutely delighted to be the official pizza of the NFL. In fact DiGiorno doesn’t even have to wait, they can become the official frozen pizza of the NFL.

But for some inexplicable reason they have not. Maybe this is a clue:

Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.

or perhaps this:

While the overall stock market is up since the start of the football season, shares of the league’s broadcasters–CBS, Twenty-First Century Fox, Walt Disney (ESPN) are down. High-profile sponsors like Papa John’s (long synonymous with the NFL due largely to former Indianapolis Colts and Denver Broncos quarterback Peyton Manning‘s status as a spokesperson and franchisee for the company), Anheuser-Busch InBev (Budweiser is paying $1.4 billion to be the league’s official beer sponsor through 2022)–whose shares were outpacing the market during the three-month period to the kickoff of the NFL season–have been under-performers.

For example Under Armor which put out a statement at the time of the protests saying:

“stands for the flag and by our Athletes for free speech, expression and a unified America.”

saw its stock price go down from $20.02 at the close of trading on July 31st to $11.61 on November 3rd.

So to all those claiming that Papa John’s is making excuses about dropping sales I ask this:

Can anyone explain if the NFL protests are not hurting ratings or advertising why the NFL and their advertisers are not part of the Trump stock boom?

For all their bravado hitting Papa Johns they know that to get involved in the NFL right now and to embrace the protests would hurt them far more than the NFL has hurt Papa John’s. They at least have the excuse of already being there before the protests started, any new advertiser would be jumping in after said protests implying support and no amount of folks on twitter saying otherwise will change it.


As I have no sexual secrets of rich liberals to sell or the sponsorship of a national pizza company I have to make my buck by going places and doing interviews all the time hoping people like it enough to pay for it.

If you like the idea of new media on the scene at for these time of things and want to support independent journalism please hit DaTipJar below.




Please consider subscribing, Not only does that get you my weekly podcast emailed to you before it appears either on the site or at the 405media which graciously carries it on a weekly basis but if you subscribe at any level I will send you an autographed copy of my new book from Imholt Press: Hail Mary the Perfect Protestant (and Catholic) Prayer


Choose a Subscription level



(or you can buy one here)