How to Attract Local Customers to Your Business

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How to Attract Local Customers to Your Business

Try­ing to attract new cus­tomers to a busi­ness is some­thing every com­pany tries to do, though for the small busi­ness it can be par­tic­u­larly hard. You have smaller bud­gets for adver­tis­ing, and you rely more on local cus­tom than larger com­pa­nies. How­ever, there are still things you can do to get the new cus­tomers you need while stay­ing within your budget.

Spon­sor a Local Team or Event

If you have a local sports team or there is a fair nearby, you could become a spon­sor. Typ­i­cally, you will be able to dis­play your logo and brand­ing on the sports shirts and ban­ners. There may also be the oppor­tu­nity to have a stall at a fair to show peo­ple the types of prod­ucts you sell. You can even cre­ate your fly­ers and cards to hand out to peo­ple as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.

Social Media

A good way to get your com­pany in front of more peo­ple is to use social media. You can set up an account for free and post about your prod­ucts and ser­vices. Many sites like Face­book and Twit­ter also have the option to pay for addi­tional adver­tis­ing. How­ever, if that is out­side your bud­get, you can still attract many new fol­low­ers with just your posts. Try to engage with your fol­low­ers, ask them ques­tions and set polls for them to answer. If they ask you a ques­tion, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.

Local News­pa­pers

Plac­ing ads in local news­pa­pers are still a good way to get your brand out there. They are usu­ally dis­trib­uted in local super­mar­kets, and some get posted through resident’s doors. It can get your brand in front of hun­dreds of poten­tial cus­tomers at a local level. If you are hold­ing a sale or an event, you can even ask the local news­pa­pers to cover it. Many events, espe­cially those orga­nized for char­i­ties are pop­u­lar with readers.

Email Mar­ket­ing

You might think that email mar­ket­ing is more for national adver­tis­ing. How­ever, it can be extremely use­ful for local cam­paigns as well. When you get new cus­tomers, ask for their email address, then you can cre­ate email mes­sages that can tell them about new offers and prod­ucts. You can also add a newslet­ter request form to your web­site to gain more emails. That will give you an email list of new and cur­rent cus­tomers that you can build on for the future.

These are a few of the ways you can attract more peo­ple to your busi­ness, no mat­ter how small. With the right strat­egy and enough local cov­er­age, you can soon start to cre­ate a strong local cus­tomer base. Once you have those loyal cus­tomers, it will be eas­ier to tar­get areas fur­ther afield.

Trying to attract new customers to a business is something every company tries to do, though for the small business it can be particularly hard. You have smaller budgets for advertising, and you rely more on local custom than larger companies. However, there are still things you can do to get the new customers you need while staying within your budget.

Sponsor a Local Team or Event

If you have a local sports team or there is a fair nearby, you could become a sponsor. Typically, you will be able to display your logo and branding on the sports shirts and banners. There may also be the opportunity to have a stall at a fair to show people the types of products you sell. You can even create your flyers and cards to hand out to people as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.

Social Media

A good way to get your company in front of more people is to use social media. You can set up an account for free and post about your products and services. Many sites like Facebook and Twitter also have the option to pay for additional advertising. However, if that is outside your budget, you can still attract many new followers with just your posts. Try to engage with your followers, ask them questions and set polls for them to answer. If they ask you a question, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.

Local Newspapers

Placing ads in local newspapers are still a good way to get your brand out there. They are usually distributed in local supermarkets, and some get posted through resident’s doors. It can get your brand in front of hundreds of potential customers at a local level. If you are holding a sale or an event, you can even ask the local newspapers to cover it. Many events, especially those organized for charities are popular with readers.

Email Marketing

You might think that email marketing is more for national advertising. However, it can be extremely useful for local campaigns as well. When you get new customers, ask for their email address, then you can create email messages that can tell them about new offers and products. You can also add a newsletter request form to your website to gain more emails. That will give you an email list of new and current customers that you can build on for the future.

These are a few of the ways you can attract more people to your business, no matter how small. With the right strategy and enough local coverage, you can soon start to create a strong local customer base. Once you have those loyal customers, it will be easier to target areas further afield.