Trying to attract new customers to a business is something every company tries to do, though for the small business it can be particularly hard. You have smaller budgets for advertising, and you rely more on local custom than larger companies. However, there are still things you can do to get the new customers you need while staying within your budget.
Sponsor a Local Team or Event
If you have a local sports team or there is a fair nearby, you could become a sponsor. Typically, you will be able to display your logo and branding on the sports shirts and banners. There may also be the opportunity to have a stall at a fair to show people the types of products you sell. You can even create your flyers and cards to hand out to people as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.
A good way to get your company in front of more people is to use social media. You can set up an account for free and post about your products and services. Many sites like Facebook and Twitter also have the option to pay for additional advertising. However, if that is outside your budget, you can still attract many new followers with just your posts. Try to engage with your followers, ask them questions and set polls for them to answer. If they ask you a question, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.
Placing ads in local newspapers are still a good way to get your brand out there. They are usually distributed in local supermarkets, and some get posted through resident’s doors. It can get your brand in front of hundreds of potential customers at a local level. If you are holding a sale or an event, you can even ask the local newspapers to cover it. Many events, especially those organized for charities are popular with readers.
You might think that email marketing is more for national advertising. However, it can be extremely useful for local campaigns as well. When you get new customers, ask for their email address, then you can create email messages that can tell them about new offers and products. You can also add a newsletter request form to your website to gain more emails. That will give you an email list of new and current customers that you can build on for the future.
These are a few of the ways you can attract more people to your business, no matter how small. With the right strategy and enough local coverage, you can soon start to create a strong local customer base. Once you have those loyal customers, it will be easier to target areas further afield.