Yesterday the only story in the news seemed to be the rating for the revival of the show Rosanne which blew away all competitors all expectations and worst for the media and the Hollywood left blew away the entire narrative that they had been trying to build since November of 2016 and had managed to carefully build up over the last several months since the Parkland shooting.
The overwhelming numbers suggest that the no matter how much the media spins, how much the stars proclaim and how much the elites talk about how the public rejects all things Trump that the ordinary people, who work the jobs that have been giving bonus’ since the Trump tax cut, who have found either better employment than they had in the Obama years or have rejoined the job market now that employers are scrambling to find and/or keep staff are a force to be reckoned with in the market place.
The numbers also revealed other memes of the left to be hollow, after all the same entertainment alternatives exist for Rosanne as do other programs and events (like the NFL for example) and yet people still watched in droves. Think the league will be anxious to get Kaepernick a job after that?
It’s also a blow to the idea that unless you are marketing to NYC or LA audience you can’t win:
The only marquee city from a blue state in the Top 10 was Chicago at No. 5 — the area where the series is set. ABC focused some of its marketing efforts in the region with a preview of the revival at the 54th Chicago International Film Festival.
The top market of the country, New York, was not in the Top 20; No.2 Los Angeles was not in the Top 30. And yet, Roseanne delivered the highest demo rating for any comedy telecast in 3 1/2 years, since the fall 2014 season premiere of TV’s biggest comedy series of the past five years, The Big Bang Theory.
It’s also a blow to companies like Facebook, Twitter, Delta, Enterprise Rent-a-Car and Dicks who have either systematically suppressed a good chunk of their customer base or took public positions against them. It reminded advertisers in general and the competitors to these companies in particular that there is market share to be had that the left is offering on a silver platter and they need only reach out to take it. They don’t even have to endorse the right, they simply have to treat us like a customer to be served rather than an audience to be lectured to.
And while Hollywood studios are not likely to be all that anxious to green light other conservative projects the numbers are going to be a powerful argument for smaller programs (or cancelled ones like Last Man Standing) that they are worth the time and notice of advertisers whose primary goal is getting eyeballs without being tainted by the latest facebook scandal or the drive to repeal the 2nd amendment that our friends on the left are scrambling to deny.
Now to be sure some of these numbers can be attributed to nostalgia and there is always the chance (indeed the probability) that the show will decide to lurch left at some point but for now if I’m the media/left that has owned the culture and I spend the day looking at the rating numbers and the seemingly unending buzz, I’d be afraid, very afraid.