My GOP Campaign Slogan for 2018: If You Like Your Tax Cut You can Keep Your Tax Cut

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My GOP Campaign Slogan for 2018: If You Like Your Tax Cut You can Keep Your Tax Cut

George Bai­ley: If Pot­ter gets a hold of this Build­ing and Loan, there’ll never be another decent house built in this town. He’s already got charge of the bank. He’s got the bus line. He got the depart­ment stores, and now he’s after us. Why? Well, it’s very sim­ple. Because we’re cut­tin’ in on his busi­ness, that’s why. And because he wants to keep you livin’ in his slums and pay­ing the kind of rent he decides.

It’s a Won­der­ful Life 1946

Brett Mav­er­ick: You can fool all of the peo­ple some of the time and some of the peo­ple all of the time and those are very good odds. My old pappy said that.

Mav­er­ick, Shady Deal at Sunny Acres 1958

Four days ago I talked about the dif­fer­ences between 2010 and 2018, Three days ago I spoke about how the MSM is launch­ing a TET offen­sive against the GOP try­ing to scare them, today I’m going to offer a strat­egy for the GOP.

The real prob­lem they are fac­ing is one of media noise and short mem­o­ries. The tough times under Obama are over a year in the past and the wor­ries of the econ­omy that had been in the fore­front of people’s minds and wor­ries are gone, replaced by the noise gen­er­ated by the MSM cov­er­age of the inves­ti­ga­tions, the noise of the Stormy Daniels stuff and the noise of every sin­gle attack on the admin­is­tra­tion the GOP needs a mes­sage that not only cuts though the noise but reminds the peo­ple of the dif­fer­ence between the eight years of Obama Admin­is­tra­tion and the Trump admin­is­tra­tion. This can be done by a sim­ple theme summed up in three sim­ple lines:

If you like your Tax Cut you can keep your Tax Cut

If you like your Bonus you can keep your Bonus

If you like your Job you can keep your Job

This is the per­fect meme for sev­eral reasons:

Con­trast:

In one stroke it con­trasts the pros­per­ity of the Trump years with the trou­bles of the Obama years. It reminds them of the tax cuts and bonus’ that the Democ­rats called crumbs and of the man­u­fac­tur­ing jobs that have come back that Obama and the Democ­rats insisted that we had to resign our­selves to los­ing. It gen­er­ates mem­o­ries like the Jimmy Stew­art Speech to stock­hold­ers in It’s a Won­der­ful Life:

Joe, you had one of those Pot­ter houses, didn’t you? Well, have you for­got­ten? Have you for­got­ten what he charged you for that broken-​down shack? Here, Ed. You know, you remem­ber last year when things weren’t going so well, and you couldn’t make your pay­ments. Well, you didn’t lose your house, did you? You think Pot­ter would have let you keep it?

Clar­ity:

This hope­ful theme cuts though the noise in a for­mat that shows the Demo­c­rat for what it is, a mes­sage based on gen­er­at­ing unfounded panic for the sake of power. Stew­art again

Can’t you under­stand what’s hap­pen­ing here? Don’t you see what’s hap­pen­ing? Pot­ter isn’t sell­ing. Potter’s buy­ing! And why? Because we’re pan­icky and he’s not. That’s why. He’s pickin’ up some bargains.

I sus­pect the Trump move in Syria, in con­trast to Obama’s words with­out deeds pro­vided some clar­ity, this argu­ment would aug­ment it.

Sim­plic­ity:

This is a sim­ple mes­sage, that can be deliv­ered by any­one, an incum­bent run­ning for re-​election whose faced the vot­ers many times, a green new­comer run­ning for office for the very first time. Either one can deliver this line and make it stick. Now pic­ture it in the hands of a mas­ter com­mu­ni­ca­tor like Pres­i­dent Trump who can deliver it before the cam­eras and the press, in speeches in front of tens of thou­sands and in tweets and re-​tweets to be seen by mil­lions com­pletely bypass­ing the press and the left.

Ini­tia­tive:

In one stroke this changes the argu­ment both jus­ti­fy­ing the GOP con­trol of the gov­ern­ment while forc­ing the Democ­rats to jus­tify risk­ing the good econ­omy for the sake of Trump hatred. Do the Democ­rats deliver have an answer to a mes­sage of jobs, bonus’ and pros­per­ity besides “Trump sucks”?

Pres­i­dent Trump is the type of man who knows a win­ning mes­sage when he sees it. He’s the type to pick up this ban­ner and charge for­ward, the ques­tion is will GOP can­di­dates have the wits and courage to ignore the MSM offen­sive and charge with him?

A final note, the: “If you like your job you can keep your job” line was sug­gested by a reader. The other two I derived from it. I’m ashamed I didn’t think of it first.


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Finally might I sug­gest my book Hail Mary the Per­fect Protes­tant (and Catholic) Prayer makes an excel­lent Gift.

George Bailey: If Potter gets a hold of this Building and Loan, there’ll never be another decent house built in this town. He’s already got charge of the bank. He’s got the bus line. He got the department stores, and now he’s after us. Why? Well, it’s very simple. Because we’re cuttin’ in on his business, that’s why. And because he wants to keep you livin’ in his slums and paying the kind of rent he decides.

It’s a Wonderful Life 1946

Brett Maverick:  You can fool all of the people some of the time and some of the people all of the time and those are very good odds.  My old pappy said that.

Maverick, Shady Deal at Sunny Acres 1958

Four days ago I talked about the differences between 2010 and 2018, Three days ago I spoke about how the MSM is launching a TET offensive against the GOP trying to scare them, today I’m going to offer a strategy for the GOP.

The real problem they are facing is one of media noise and short memories.  The tough times under Obama are over a year in the past and the worries of the economy that had been in the forefront of people’s minds and worries are gone, replaced by the noise generated by the MSM coverage of the investigations, the noise of the Stormy Daniels stuff and the noise of every single attack on the administration the GOP needs a message that not only cuts though the noise but reminds the people of the difference between the eight years of Obama Administration and the Trump administration.  This can be done by a simple theme summed up in three simple lines:

If you like your Tax Cut you can keep your Tax Cut

If you like your Bonus you can keep your Bonus

If you like your Job you can keep your Job

This is the perfect meme for several reasons:

Contrast:

In one stroke it contrasts the prosperity of the Trump years with the troubles of the Obama years.  It reminds them of the tax cuts and bonus’ that the Democrats called crumbs and of the manufacturing jobs that have come back that Obama and the Democrats insisted that we had to resign ourselves to losing.  It generates memories like the Jimmy Stewart Speech to stockholders in It’s a Wonderful Life:

Joe, you had one of those Potter houses, didn’t you? Well, have you forgotten? Have you forgotten what he charged you for that broken-down shack? Here, Ed. You know, you remember last year when things weren’t going so well, and you couldn’t make your payments. Well, you didn’t lose your house, did you? You think Potter would have let you keep it?

Clarity: 

This hopeful theme cuts though the noise in a format that shows the Democrat for what it is, a message based on generating unfounded panic for the sake of power.  Stewart again

Can’t you understand what’s happening here? Don’t you see what’s happening? Potter isn’t selling. Potter’s buying! And why? Because we’re panicky and he’s not. That’s why. He’s pickin’ up some bargains.

I suspect the Trump move in Syria, in contrast to Obama’s words without deeds provided some clarity, this argument would augment it.

Simplicity:

This is a simple message, that can be delivered by anyone, an incumbent running for re-election whose faced the voters many times, a  green newcomer running for office for the very first time.  Either one can deliver this line and make it stick.  Now picture it in the hands of a master communicator like President Trump who can deliver it before the cameras and the press, in speeches in front of tens of thousands and in tweets and re-tweets to be seen by millions completely bypassing the press and the left.

Initiative:

In one stroke this changes the argument both justifying the GOP control of the government while forcing the Democrats to justify risking the good economy for the sake of Trump hatred.  Do the Democrats deliver have an answer to a message of jobs, bonus’ and prosperity besides “Trump sucks”?

President Trump is the type of man who knows a winning message when he sees it.  He’s the type to pick up this banner and charge forward, the question is will GOP candidates have the wits and courage to ignore the MSM offensive and charge with him?

A final note, the:  “If you like your job you can keep your job” line was suggested by a reader.  The other two I derived from it.  I’m ashamed I didn’t think of it first.


If you think reality based reporting and commentary is worth your while then please consider hitting DaTipJar below



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Finally might I suggest my book Hail Mary the Perfect Protestant (and Catholic) Prayer makes an excellent Gift.