Fake Reviews are flooding giants such as Amazon & Facebook

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Fake Reviews are flooding giants such as Amazon & Facebook

Reviews shape our opin­ion in this dig­i­tal age of today. Cus­tomer com­ments help us obtain an opin­ion about a prod­uct. The chances of you buy­ing some­thing online increases by read­ing pos­i­tive com­ments and reviews from other cus­tomers. As time passes by, fake reviews are pre­vail­ing every day on online retail­ers’ web­sites. It can cause the cus­tomers to have a false and mis­lead­ing opin­ion about a brand’s prod­ucts. A group called Which? has claimed that Ama­zon is using sev­eral fake reviews to increase the rat­ings of some prod­ucts such as head­phones and smart­watches. There is no proof that the per­son giv­ing the rat­ing has bought or used the prod­uct. Ama­zon had banned pay­ing for reviews because their research showed that cus­tomers dis­trust paid reviews. They claim that they have unpaid reviews on their web­site now. But the process has just become more secret and hard to track.

Face­book has also seen a jump in the increase of fake accounts. Accord­ing to Face­book, they have shut down the fake accounts before they had to be reported by other peo­ple. Many of the fake reviews are orig­i­nated from Face­book, where the sell­ers pro­vide the review­ers’ group money in exchange for glow­ing feed­back on their prod­ucts. This causes the rank­ing of thou­sands of prod­ucts to increase drastically.

Impor­tance of Reviews for a Business:

Busi­ness­peo­ple want their com­pany to suc­ceed and be ahead of its rival. Five-​star reviews pro­vide a boost to their busi­ness. There are sev­eral peo­ple avail­able in the mar­ket that are will­ing to write fake reviews. This moti­vates the mer­chants to add arti­fi­cial stim­u­lus to their work. The small com­pa­nies present on Ama­zon has thou­sands of fake reviews to increase the rat­ing of their prod­uct. It also causes the prod­uct to come in top searches as a pop­u­lar prod­uct. The high vol­ume of cus­tomer reviews improves con­ver­sion rates of companies.

In the dig­i­tal age, online reviews are easy to find as every­one has access to mobile phones and the inter­net. News about busi­ness trav­els fast. They become vis­i­ble even before you click a prod­uct. Buy­ers look at the star rat­ing and the num­ber of reviews regard­ing a busi­ness. They look for indi­vid­ual reviews to learn what to expect from that busi­ness and whether or not to use their ser­vices. Over­whelm­ing pos­i­tive reviews about a prod­uct cause cus­tomers to give it a try. Online reviews pro­vide cus­tomers with inside infor­ma­tion about the prod­uct. It reduces their risk to make a bad deci­sion for buy­ing some­thing online. Through reviews, peo­ple can ana­lyze the qual­i­ties and draw­backs of the prod­uct and make a sen­si­ble deci­sion. This is only true if there are true reviews present online, but online busi­nesses are lit­tered with fake reviews. It deval­ues the fac­tual reviews and plays a neg­a­tive role.

Ama­zon Mer­chants Pay­ing Face­book Groups:

Many groups are work­ing on Face­book with thou­sands of fake accounts that pro­vide paid reviews to mer­chants on their prod­ucts. Recently, it was wit­nessed when Face­book and Ama­zon both were filled with fake reviews. Face­book has taken imme­di­ate action and removed all the fake accounts they could find. In this quar­ter, they have shut down around 119 mil­lion fake accounts from Face­book. Major­ity of them were being used for pro­vid­ing fraud­u­lent reviews for online prod­ucts. Fake ID reviews have been used by var­i­ous mer­chants over time to increase the rat­ing of their product.

Ama­zon has flooded with fake reviews this month, and every other month vio­la­tions of their pol­icy can be wit­nessed. It’s dif­fi­cult to sep­a­rate fake reviews from the real reviews as Ama­zon allows to post com­ments even if you haven’t pur­chased any item. For most of the items, you can trust the reviews as the prod­ucts are good too. But there are many reviews which are based on lies and are a fraud.

There remains a lot of pres­sure on busi­nesses to main­tain a good repo with pos­i­tive reviews, but more than 40% of the reviews on Ama­zon are a fraud.

Signs of Hope:

Fake reviews have been a hot topic of dis­cus­sion recently. As days pass by this issue is get­ting worse. In gen­eral, reviews are being writ­ten in amounts of thou­sands because they give hope to the cus­tomers. While buy­ing some­thing online, one is always in doubt. Read­ing a pos­i­tive com­ment or review about the prod­ucts builds trust between the cus­tomer and the brand. Almost 60% of indi­vid­u­als read online reviews before they buy them online. Reviews that are sup­posed to be given by cus­tomers and clients are trusted 12 times more than the descrip­tion pro­vided by the brand. Major­ity of the cus­tomers believe in online reviews as much as they would trust a per­sonal review. Just like our par­ents would trust the rec­om­men­da­tions given by a friend, today’s gen­er­a­tion is influ­enced by online reviews in the same way. Hun­dreds of five-​star reviews are left on prod­ucts every­day on Ama­zon, and cus­tomers tend to believe them. They hope these reviews to be true as dif­fer­en­ti­at­ing between true and false reviews is dif­fi­cult and are often betrayed by them.

Can We Trust What We See Online?

Word of mouth has been an ancient way of spread­ing news or sell­ing prod­ucts by reach­ing out to poten­tial buy­ers. Online reviews are the word of mouth of the dig­i­tal age. Pos­i­tive reviews can gen­er­ate a large pro­por­tion of busi­ness for any brand. Online reviews with five-​star rat­ing cause the sale of the prod­uct to rise by 270 per­cent than the one with no review. Almost 79% of indi­vid­u­als have claimed that they have come across fake reviews online. There are more shop­ping choices today than ever before, and being a cus­tomer has become dif­fi­cult as you don’t know what to trust and what not to. Fraud­u­lent reviews are always bad for cus­tomers. Peo­ple are often look­ing for infor­ma­tion regard­ing the busi­ness, and they trust online reviews for that. They also trust those brands more, which offer online reviews. Peo­ple need to fig­ure out to secure them­selves from fake reviews and know the dif­fer­ence between the reviews from peo­ple who have used the prod­ucts. One fake review is enough to make or break a brand.

Word of mouth is a pow­er­ful mar­ket­ing tool. Just like pos­i­tive com­ments and reviews cause an increase in sales, a neg­a­tive com­ment can be detri­men­tal for your busi­ness. The sales are dropped by 20% by a sin­gle neg­a­tive review. Two or three neg­a­tive com­ments and reviews can cause this scale to drop by 59%. To solve this, busi­ness own­ers should show cus­tomers that they are an hon­est and reli­able com­pany. Com­pe­ti­tion should be dealt with courage. If some­thing is wrong with your prod­uct, try and improve it, and han­dle neg­a­tive feed­back well. Keep an open eye on the mar­ket and com­pete fairly. Fake reviews greatly impact busi­ness and con­sumers. They can either per­suade cus­tomers to buy a prod­uct, or they can also be used to keep cus­tomers away from the rival busi­ness. They con­vince peo­ple whether to buy or not to buy a prod­uct. Cus­tomers and busi­nesses both can be hurt from the fake reviews. When your work speaks for itself, reviews will start flood­ing in itself and you won’t have to buy fake ones.

Reviews shape our opinion in this digital age of today. Customer comments help us obtain an opinion about a product. The chances of you buying something online increases by reading positive comments and reviews from other customers. As time passes by, fake reviews are prevailing every day on online retailers’ websites. It can cause the customers to have a false and misleading opinion about a brand’s products. A group called Which? has claimed that Amazon is using several fake reviews to increase the ratings of some products such as headphones and smartwatches. There is no proof that the person giving the rating has bought or used the product. Amazon had banned paying for reviews because their research showed that customers distrust paid reviews. They claim that they have unpaid reviews on their website now. But the process has just become more secret and hard to track.

Facebook has also seen a jump in the increase of fake accounts. According to Facebook, they have shut down the fake accounts before they had to be reported by other people. Many of the fake reviews are originated from Facebook, where the sellers provide the reviewers’ group money in exchange for glowing feedback on their products. This causes the ranking of thousands of products to increase drastically.

Importance of Reviews for a Business:

Businesspeople want their company to succeed and be ahead of its rival. Five-star reviews provide a boost to their business. There are several people available in the market that are willing to write fake reviews. This motivates the merchants to add artificial stimulus to their work. The small companies present on Amazon has thousands of fake reviews to increase the rating of their product. It also causes the product to come in top searches as a popular product. The high volume of customer reviews improves conversion rates of companies.

In the digital age, online reviews are easy to find as everyone has access to mobile phones and the internet. News about business travels fast. They become visible even before you click a product. Buyers look at the star rating and the number of reviews regarding a business. They look for individual reviews to learn what to expect from that business and whether or not to use their services. Overwhelming positive reviews about a product cause customers to give it a try. Online reviews provide customers with inside information about the product. It reduces their risk to make a bad decision for buying something online. Through reviews, people can analyze the qualities and drawbacks of the product and make a sensible decision. This is only true if there are true reviews present online, but online businesses are littered with fake reviews. It devalues the factual reviews and plays a negative role.  

Amazon Merchants Paying Facebook Groups:

Many groups are working on Facebook with thousands of fake accounts that provide paid reviews to merchants on their products. Recently, it was witnessed when Facebook and Amazon both were filled with fake reviews. Facebook has taken immediate action and removed all the fake accounts they could find. In this quarter, they have shut down around 119 million fake accounts from Facebook. Majority of them were being used for providing fraudulent reviews for online products. Fake ID reviews have been used by various merchants over time to increase the rating of their product.

Amazon has flooded with fake reviews this month, and every other month violations of their policy can be witnessed. It’s difficult to separate fake reviews from the real reviews as Amazon allows to post comments even if you haven’t purchased any item. For most of the items, you can trust the reviews as the products are good too. But there are many reviews which are based on lies and are a fraud.

There remains a lot of pressure on businesses to maintain a good repo with positive reviews, but more than 40% of the reviews on Amazon are a fraud.

Signs of Hope:

Fake reviews have been a hot topic of discussion recently. As days pass by this issue is getting worse. In general, reviews are being written in amounts of thousands because they give hope to the customers. While buying something online, one is always in doubt. Reading a positive comment or review about the products builds trust between the customer and the brand. Almost 60% of individuals read online reviews before they buy them online. Reviews that are supposed to be given by customers and clients are trusted 12 times more than the description provided by the brand. Majority of the customers believe in online reviews as much as they would trust a personal review. Just like our parents would trust the recommendations given by a friend, today’s generation is influenced by online reviews in the same way. Hundreds of five-star reviews are left on products everyday on Amazon, and customers tend to believe them. They hope these reviews to be true as differentiating between true and false reviews is difficult and are often betrayed by them.

Can We Trust What We See Online?

Word of mouth has been an ancient way of spreading news or selling products by reaching out to potential buyers. Online reviews are the word of mouth of the digital age. Positive reviews can generate a large proportion of business for any brand. Online reviews with five-star rating cause the sale of the product to rise by 270 percent than the one with no review. Almost 79% of individuals have claimed that they have come across fake reviews online. There are more shopping choices today than ever before, and being a customer has become difficult as you don’t know what to trust and what not to. Fraudulent reviews are always bad for customers. People are often looking for information regarding the business, and they trust online reviews for that. They also trust those brands more, which offer online reviews.  People need to figure out to secure themselves from fake reviews and know the difference between the reviews from people who have used the products. One fake review is enough to make or break a brand.

Word of mouth is a powerful marketing tool. Just like positive comments and reviews cause an increase in sales, a negative comment can be detrimental for your business. The sales are dropped by 20% by a single negative review. Two or three negative comments and reviews can cause this scale to drop by 59%. To solve this, business owners should show customers that they are an honest and reliable company. Competition should be dealt with courage. If something is wrong with your product, try and improve it, and handle negative feedback well. Keep an open eye on the market and compete fairly. Fake reviews greatly impact business and consumers. They can either persuade customers to buy a product, or they can also be used to keep customers away from the rival business. They convince people whether to buy or not to buy a product. Customers and businesses both can be hurt from the fake reviews. When your work speaks for itself, reviews will start flooding in itself and you won’t have to buy fake ones.