Generating visitors from search engine results is big business. In fact, competition is fierce when it comes to gaining a high placement on the almighty Google search results. Even a website that covers a niche subject will find it hard to stand out from like-minded businesses.

However, there are a number of steps that can be made that will help with pushing your website up the Google search rankings. Some of these are easy such as changing the image file names, while others will require plenty of dedication like producing regular blog content.

With that said, read on for five big steps to optimizing your website for SEO.

  1. Conduct keyword research

Relevant keywords that match your website’s subject matter will help boost attaining targeted visitors. As for how to conduct keyword research, there’s many detailed guides out there to offer assistance in that regard. Although utilizing Google AdWords is a good starting point.

  1. Implement those keywords

Once you’ve done that research, you need to place those keywords within your content! With that said, it is vital that you do this in a subtle fashion. Shoving in keywords in a ham-fisted way will not only spoil the overall quality of your content, but Google will also not appreciate this blatant keyword stuffing – to the point where they might punish your website when it comes to its search engine ranking position.

  1. Deliver beneficial content

Great content is going to draw in visitors for various reasons. Engaging and well-produced content is going to help retain customers. Such content is going to be shared by those that enjoyed it. Google appreciates such content and will push it up their search results.

As for producing rich content, ensure it is grammatically correct, enjoyable to read and full with visual content such as pictures/videos that will capture the reader’s attention.

  1. Change page titles and image file names

These might be seemingly small changes, but they can produce a big impact. Changing your page titles from something generic to ones that contain keywords will help with being spotted by search engines, as will changing the image file names in a similar fashion.

If you need help with fine-tuning your site or with any of the other aforementioned points, don’t be scared to hire someone to help. If your website is on the WordPress platform for instance, get in a professional WordPress Developer to check your website. After all, they might be able to spot beneficial changes that you have previously overlooked.

  1. Speed it up

Slow performance is a curse that nobody wants to suffer from with their website. If a site hasn’t loaded in a swift fashion, it can lead to potential visitors giving up within a couple of seconds and going to a competitor’s content instead. It goes without saying that is a bad thing for a number of reasons. To add to the bad news, Google is also punishing websites that are slow to act. Thankfully, you can make use of PageSpeed Insights to identify and rectify those speed-related issues.

When starting out with a business, you will probably be looking at every method out there that will give you that extra edge to succeed. After all, creating and maintaining a profitable company is much trickier than it might seem when all your initial dreams only focus on the potential rewards.

Thanks to the continued rise of technology and the Internet, there are more options available than ever to help your business grow and avoid common pitfalls. To best illustrate this, below you will find a healthy sample of ways where your business can utilize technology for your benefit.

Jump on the mobile bandwagon

Forget about desktops; mobile is where it’s at right now.

Well okay, don’t forget about desktops. However, it is important to note just how prevalent mobile usage is these days. In fact, people have been using their mobile devices longer on a daily basis than their desktops since 2014 – and the gap continues to grow each year.

As a result, it is highly recommended that you have your website optimized for mobile usage. Thankfully, this is generally included automatically with modern website themes/builders. On top of this, you should also explore the idea of producing your very own app. Because while people browse the Internet on mobile, reports suggest most of their time is spent using apps.

It’s not all about optimizing for mobile, either. There are plenty of apps on the market – from simple things like a calculator to project tracking software – that can benefit your business.

Hire the best from around the world

One of the great things about the Internet is that it opens you up to the world – and that includes your ability to hire workers. No longer do you have to be restricted to only bringing in local talent; now you can spread your wings and hire the best of the best in their respective fields.

As for how to find and hire these people, websites such as Upwork and Freelancer make it easy. Post the job you need doing (or simply headhunt a top rated freelancer), choose from the best applications, sort out payment terms, and then hire the person once everything is done. Considering this can all be done within an hour or two, it’s fair to say that it is much easier and quicker than going through a traditional hiring process!

If you don’t come across a suitable freelancer, there’s also the option of going with a specialist outsourcing firm. In general, these firms should be able to offer you that extra level of professionalism and assurance over the standard freelancer.

By the way, one other bonus of going the outsourcing route: you don’t need to pay the likes of health or dental benefits!

Use specialist software

Saying specialist software doesn’t just mean well-known programs like Photoshop and Microsoft Office. In fact, there are plenty of other software packages that can make life easy for your business.

One of the most helpful is dedicated accounting software. Now while there are various options available to suit all budgets/tastes, these accounting programs should help to keep track of those numbers all that much easier – something you’ll be thankful for when tax season rears its ugly head.

In addition, the inclusion of project management software and CRM (Custom Relations Management) software is also highly recommended. The former helps keep track of projects, while the latter places all your contacts/customers in one convenient place.

Conduct market research

Market research is certainly nothing new. However, with the Internet, conducting and getting a clearer message from your research is much more viable than traditional means.

First of all, you can set up a survey to send to prospective customers. Google forms are arguably the best option available in that regard, where you have the freedom to ask various questions that will help you gather the knowledge as to if your business idea is one that is viable or not.

Simply browsing the social media channels that your rivals use could also provide a healthy outlook with regards to knowing the market, while using Google Analytics helps to sort out those website numbers and see what is (or isn’t) working with your business.

Promote across the web

While traditional marketing methods haven’t exactly gone the way of the dodo just yet, online advertising techniques are certainly the priority for most new businesses. The reasons behind this are simple: it’s generally inexpensive, convenient and many people connect to the web on a daily basis.

As for which marketing options to choose, this is down to which you feel will best suit your business. There’s the obvious path of going with social media, which is recommended for essentially every company. Not only do you not need to spend any money with this method, yet nearly everyone is on the likes of Twitter and Facebook these days.

The likes of website banners, AdWords and other advert avenues have also been utilized over the years. You can also go creative with this type of advert – think about the possibility of sending your products to be featured by relevant YouTube channels or prominent bloggers.

Head for the cloud

Although you hear about security breaches, and you might be a little apprehensive to place your trust in cloud-based storage, there are many useful benefits over the usual means for storing your precious files and documents.

One advantage is that it boosts collaboration between team members. For instance, workers with access to a certain file will be able to access and edit it at any time and from wherever they are based. Speaking of which, it provides flexibility to employees who might need/want to stay at home to do their work.

Despite those aforementioned security issues, the cloud is also a more secure platform. With physical products like laptops and hard drives storing files, they can easily suffer from damage or become lost. In comparison, files stored in the cloud won’t be affected even if your work device is compromised.

 

Do you ever wonder if there is more you could do to improve your ecommerce website? Well, maybe there is. We have put together a list of useful tactics that can help you improve your ecommerce website and turn a lead into a customer.

1.  Start Upselling

Upselling is a great way to encourage a customer to buy a more premium product at the checkout. In fact, the tactic is thought to be 20 times more effective online than cross-selling. For instance, if a customer is looking at a handbag made from a low-quality material, why not upsell a similar style in a higher quality fabric?

For upselling to work, you must highlight the difference in the two products, which may convince a customer to pay a little extra for a higher quality item. Highlight a product’s USP, such as “handmade” or “as seen on TV”, etc. Ensure the upselling tactic relates to the original item, and only highlight products similar to a customer’s price range.

2.  Decrease Cart Abandonment Rate

One big issue troubling many ecommerce websites is cart rate abandonment. It is easy to take an abandonment personally, but don’t. Instead, take action to reduce the number of people clicking away from your website in the middle of a sale.

More than likely, a customer may not have been 100% confident a product was right for them during the online shopping experience, so they chose to click away. Look for ways to persuade them to buy a product from your website by providing free delivery or a welcome discount code.

Another effective tactic is an email marketing campaign, as you can send an automated email to remind potential customers to complete a purchase on your website. A well-designed, professional and friendly email could be all it takes to convince a visitor to buy a product.

3.  Build a Following with Instagram

Are you taking advantage of Instagram to drive traffic to your e-commerce site? If not, now is the time. While Facebook and Twitter are two of the biggest social media platforms, Instagram is certainly hot on their heels. It currently has more than 500 million active users and is growing five times faster than overall social network usage.

By using the right hashtags, stunning photos and scheduling posts at the right times, you could gain an impressive Instagram following in no time. As a result, you can direct a large proportion of followers to your website, who may browse and buy your products.

Encourage engagement by running competitions, beautiful advertising campaigns or providing a behind-the-scenes look at your products or office. Don’t forget to regram photos of followers using your collections, which will prove to others that you have many happy customers.

4.  Integrate Shopify with NetSuite

Did you know you can integrate Shopify ecommerce with NetSuite? The simple solution can help you to streamline back office operations to run a more efficient ecommerce business, which will provide you with more freedom to sell and deliver great products to your customers. Easily manage orders, cancellations and refunds in one location, while unifying stock levels and connecting multiple Shopify stores to a comprehensive account.

5.  Utilize Email Marketing

Email marketing is one of the most powerful marketing tools available. If you want to regularly engage with new and existing customers, while turning leads into sales, you must deliver aesthetically-pleasing, relevant emails directly into a subscriber’s inbox.

According to the Direct Marketing Association, the marketing tactic can provide an ROI of approximately 4,300%. While only 2% of social media followers will view your posts, it is believed an average of 90% of emails will reach subscribers. So, if you want to grow your online store, it is time to create an email marketing strategy that complements your brand and audience needs.

6.  Wishlist Reminder Email

One tactic you should add into an email marketing strategy is a Wishlist reminder. Allow a customer to place an item into their account’s Wishlist. If they haven’t viewed the Wishlist in a while or if the item will soon be sold out, send them a helpful reminder to consider buying the product before it is too late. This may cause a customer to develop a sense of urgency, so they may decide to buy the product after receiving your email.

7.  A Beautiful Website

Customers will not buy from a website they cannot trust. An easy-to-use, visually-appealing website will prove to a visitor that you are an established company. Don’t stuff a home page or landing page with too much text or photos, and try to find the right balance between the two.

It is not only the aesthetics that can cause a person to click away from your website. The site should feature well-written content and detailed product descriptions; provide clear navigation and offer a quick load time.

8.  Encourage Product Reviews

Prove to your customers that you have nothing to hide and encourage product reviews on your ecommerce site. A customer will appreciate your transparency, which is a great tool for building trust in your products. What’s more, it will allow each visitor to make an informed decision before they make a purchase. Highlight the product review section at the bottom of a page, and ask people to leave a review via an email marketing campaign or social media.

9.  Embark with Market Research

Update your collections to encourage customers to return to your store again and again. However, don’t rush in when adding new items to your inventory. Embark on market research to identify if market demand outweighs the cost.

Undertake keyword research and review social media trends to meet upcoming industry demand. Don’t be afraid to test items by listing them as “out of stock” to see how many people enquire about the product. Review the pages for each “out of stock” item to see which one receives the most attention, so you know the right product to sell to your customers.

Uncertainties are never good for the insurance industry. The current debate surrounding the Affordable Care Act and the new American Health Care Act is creating uncertainties that may soon jeopardize the whole healthcare industry. The Blue Cross and Blue Shield of Illinois is committed to a return to the Obamacare exchange next year, but the same can’t be said for other insurers.

This state of limbo is causing more problems than anticipated. In fact, health care uncertainties are starting to hurt millions of Americans, even before the new AHCA is signed.

Obamacare in Trouble.

The Affordable Care Act is clearly in trouble. The series of uncertainties that have been covering ACA now leave many counties with no health plans to sell in 2018. Insurance companies are pulling out of these counties, citing the uncertainty around the Republicans’ health care bill and the future of healthcare law in general as the reasons for the move.

Republicans’ efforts to drive Obamacare into collapse is becoming increasingly successful. Unfortunately, it is also causing millions of Americans to lose access to affordable health insurance in just a few months. This is a situation no one can afford to face, especially without a new health care bill to replace the ACA.

The latest statistics by the Robert Wood Johnson Foundation reveal 47 counties with zero health insurance plan to sell. While Blue Cross and Blue Shield Illinois is committed to making a return next year, companies like Anthem and Blue Cross Blue Shield Kansas City are exiting their respective markets. Anthem is leaving Ohio with one fewer option, while Blue Cross Blue Shield Kansas City has pulled out already.

The Political Incentives

It is easy to see why Republicans don’t want to fix the problems with ACA. Republicans and the Health and Human Services Department of this administration are using the failing health insurance market as an excuse to repeal Obamacare. The approach is a smart one, at least from a political standpoint.

Without a clear replacement for Obamacare, however, this will only lead to more problems. The 23 million Americans that will lose health care under the House version of AHCA may even lose their healthcare before the new healthcare bill passes the Senate.

A Push for More Certainty

What the Trump administration and Congress need to do is create a climate of certainty. The health law and policy department of Hofstra Law recently compiled studies that suggest plugging the ACA while formulating a better, stronger AHCA are the things to do to reverse the damages being done today. Students who are studying for their health law degree are using the current healthcare debate as the perfect case study.

It is also unfortunate to note that such an ideal situation may never be implemented. As mentioned before, the political incentive of a failing Obamacare is too good for the Republicans to miss. We can only wait and see as Republicans try to formulate a better AHCA and get it passed as quickly as possible, regardless of the consequences that come with the new healthcare bill.

It goes without saying that the recruitment sector is driven by demand. From one year to the next, there are patterns and changes regarding numbers of jobs and types of jobs available. As one job type becomes obsolete, new jobs appear, and technology has played a big part in these changes. Many traditional jobs are no longer required because the tasks that the role covered are now automated or dealt with in a different way. For example, customer service advisers have in parts been replaced by technology like online chat, and jobs that involved manual tasks processing bank transactions have also been affected by technology.

 

So, what this means is that there is more requirement for roles that support technology. Therefore, people with technology skills have a greater opportunity to capitalize on the fact that there is a shortage of people to fill all of the current jobs in the technology sector. Relevant skills are a must, and because technology is always adapting, it’s hard to keep up to date.

 

According to Forbes, the top paying tech jobs in 2017 are:

 

  1. Vice President Sales
  2. Senior Director of Engineering
  3. Senior Director of Product Development
  4. Regional Sales Director
  5. Vice President of Engineering
  6. Enterprise Sales Executive
  7. Vice President of Product Development
  8. Sales Director
  9. Vice President of Marketing
  10. Vice President of Business Development

 

While it is great to work a job with a big paycheck, it is even better to work a job you love and get paid well for it. If the jobs listed above sound redundant to you, there are loads more that pay well, and that are pretty cool.

 

One of the coolest jobs around has got to be developing video games. For many gamers, it is absolutely the ultimate, dream job. However, this sector is challenging to get into due to the competition surrounding it.

 

There are also design based jobs that sit under the technology sector, such as designing online learning; gamification is an example of this. More and more businesses are looking to have their training conducted online to save the resources used for face-to-face training. Online learning is becoming massively popular and not just for businesses. People can learn pretty much anything online these days – from video tutorials on how to fix a leaking tap to practicing for your driving theory test. Check this site out to see how online learning is helping people to pass their theory test.

 

Technology is going to create many more jobs in the future, and if you are thinking of re-training or you’re picking a course to study, it may be worthwhile thinking about roles in the technology sector that appeal to you. Qualifications in a technology related subject are in high demand, and it could give you opportunities that you might not find in other sectors.

 

From web developing to cyber security, have a look at some of the great technology jobs that are currently available to see if your dream job is out there.

As one of the biggest marketing tools we have, social media is being tapped by companies large and small. It is one of the most effective ways to ‘collect’ followers while building a brand. One US digital marketing company, Single Grain, regularly explores new and innovative ways to tap the power of social media, but what they keep coming back to is the example set by our Commander in Chief, Donald J. Trump. Perhaps, looking at his history of Tweeting might provide some insights into what the average consumer is looking for and how to make use of that when building a brand. Let’s take a look at POTUS.

He Is Our POTUS After All

Whether you love him, hate him, or simply don’t care much about him at all, the one thing you have to admit is that President Trump made the history books during this heated and often controversial campaign. What the masses saw was a man who, for lack of a better description, opened mouth and inserted foot. He’d be out on the campaign trail or watching the nightly news on the day’s events and suddenly he would be Tweeting his thoughts. This endeared him to some, but others were disgusted by his actions.

But the one thing that Single Grain wants to point out here is that he sure grabbed the media’s attention! The race is long over and he is now the President of the United States, our POTUS, and still, he’s tweeting away as if he were just another blue collar worker waiting for the weekend and a couple days to relax and enjoy. Unfortunately, that isn’t one of the luxuries our 45th President gets to enjoy. As President, his week is seven days long and he’s on duty 24 hours a day. So what can today’s business owner or administrator learn from all this? And, more importantly, how can today’s digital marketing company cash in on his example?

Consumers Want ‘For Real’

What most people respect, even if they don’t like our president is the fact that he is ‘real’. What you see is what you get and that is something today’s consumer wants. They want ‘for real.’ They don’t want a brand built on a Madison Avenue marketing campaign that is far from the reality of what that company is and what they have to offer. Today’s consumer wants a brand they can engage with and it is why so many people hit ‘like’ or ‘love’ on product pages.

Millennials are all about being in touch with their feelings and they want to deal with brands who have a social message. While you might not agree with President Trump’s politics, he has a message and he’s only too glad to share it. He will Tweet his heart away and that is something that just might set the stage for marketers going forward through the next four years. Want to get your message out there to a group of people you will find on social sites 90% of their free time? Learn to social market and you’ll have learned the real message behind those Tweets. Trump trumps social media and that’s a lesson well learned.

Are Russian hackers an actual threat to democracy? Or are US intelligence agencies with “deep state” factions opposed to the government the bigger threat? And what do the Vault 7 revelations along with others coming out since the change of administration tell us about the Democrats’ constant finger pointing and fear mongering?

When the Intelligence Community is Weaponized by the Political Powers that Be

Is it unreasonable to think that intelligence agencies that were capturing all metadata on emails and phone calls wouldn’t spy on a political rival they thought was a threat to their legacy?

It is alleged that the Obama administration used spy agencies to monitor and occasionally go after reporters, in addition to using the Espionage Act more than any prior administration. The Obama Administration hacked reporter Sharyl Attkisson’s computer because she was investigating Benghazi. In 2013, the Obama Administration spied on the Associated Press. The FBI labeled one journalist, James Rosen, an unindicted co-conspirator in a criminal case for reporting on matters and, according to a 2016 New York Times article, issued subpoenas to force reporters to reveal their sources and testify in criminal cases.

And they didn’t just use intelligence agencies to monitor the press. They were also used to spy on Angela Merkel, the head of Germany, Israeli Prime Minister Netanyahu and several dozen other heads of nations. Nor did Obama limit his spying to our allies. The NSA spied on Congress during the negotiations on the Iran Nuclear Deal.

The Political Left’s Own Laxness with National Security

The Office of Personnel Management was copied in its entirety (and all subsequent updates) and sent via an “internet superhighway” to China because they didn’t bother to vet IT security contractors for foreign intelligence connections. This provided the Chinese with detailed personnel files of everyone with a security clearance from military contractors to government officials.

In February 2017, three Pakistani brothers were discovered to have compromised the computers of several House committee members. They were working as IT employees of the DNC and gained access to the computers of members of the House Intelligence and Foreign Affairs Committees. They funneled the data to external servers while taking money from nations like sources in Iraq.

And that’s aside from Hillary Clinton as Secretary of State having an unmonitored, unprotected email server in her home in violation of all IT security and classified data handling regulations, which was likely hacked by half a dozen nations. For example, such servers are supposed to be in a classified space, supported by people with appropriate clearance, and have documented backups to protect the information from loss in case of a hard drive failure.

Conclusion

The transformation of U.S. intelligence agencies into a surveillance state is concerning. While Russian hackers are an actual threat, the democrat party’s constant breach of privacy over the last few years was also a threat to democracy. And a sizable shadow government, a literal fifth column, sitting in the intelligence agencies already used to violating the law and using the information they have to attack critics actively working to undermine the sitting President is the greatest threat to our democracy we have faced in generations.

It is an aim of every person to attract many people to their website and in the process get many customers. Well, this is usually a very tough and challenging task since for a website to be popular it has to be highly ranked and I is a tough work to make a website highly ranked. In search for a solution, many people turn to black-hat SEOs who charge very less and promise good outcomes. They produce very many links which refer the website therefore making the website popular and helps it in making up keywords. It also helps to improve the ranking of a website to a better ranking. However, tables turn later and the situation gets messy as Google penguin detects the scum links which leads to the website being penalized and ranked lowly. The website suffers a lot and it makes it hard for it to catch up and make more customers again later. Well, understanding all these situations and shortcomings, seo company Kansas City becomes the perfect solution to all that. We offer good services and help our customers prosper in getting as many clients as possible.

About us.

Youth Noise is an SEO agency in Kansas which helps a customer to get many clients and many people visiting the website as possible. We make sure that the website ranking is improved meaning that the website becomes more popular and active. We value our customers and for these reason we offer to them the best services possible and keep them in touch. We also make sure that they turn to work with us now and then by offering them the best services.

How we do it.

We produce links that are of high quality which tend to go to your site and help in ranking your website. As known, Google will detect these links and tend to penalize the website and also put it back to its low rank and for this reason we create Personal Broadcasting Network. Through the Personal Broadcasting Network, the content produced by the website produces links going to your website and also social network. Google finds these networks genuine and hence does not detect them as spams which makes your website high ranked consistently, popular hence producing you with a lot of clients. This saves you the trouble of penalties and low ranking as found in many situations.

SEO Kansas City MO is your friend and your solution. We send our customers monthly reports which update them about us hence helping them know us inside out. We also give out our contacts and emails so that the client can contact us in any case and make sure to respond immediately. Our contracts are monthly and with this a client can make a choice whether to work with us or not but due to our good services we are contented that once you start working with us you will stick with us. Our pricing is favorable and definitely one gets a service of quality as per what they pay for.

Stop getting discouraged by loss of customers. Compete with others and emerge a winner and the best. work with us and prosper. We are one of the best SEO agencies in the world having genius workers. Contact us and get the best services right away.

 

Before a business can even think about getting high ranked online, they need to make sure that they have the correct marketing and search engine optimization approach to fit their goals. And these goals always depend on what the client wants and what stage a business is. That’s exactly why before any action can be started, it’s essential for a company to ask a highly qualified Search Engine Optimization and marketing expert do a whole Audit and assessment on their website. I would like to let you know about the key elements of this process and also let you know why it’s so important.

The importance of A&A
Today, there are tons of ways, most of them such as Google Analytics are free to use and they can serve literally hundreds of reports for a company. But what exactly can you understand from it? How can you set up predictions? The answer is easy: you need a real expert to do this for you.

Setting up goals:

When it comes to business goals, we can talk about both short-term and long-term ones. But the key questions remain:

What does your business want? What does your business need?

We cannot overlook these questions because they make the core of a strategy. And they depend on tons of factors. These include the stage the business is in, where do they experience problems, if at all, do they already have a strong base of clients or they need more? Do they need to raise brand awareness? And if they do, should they be geo-targeted or national or international? As you can see there are literally hundreds of questions to be asked when it comes to defining an objective.

The basics of A&A

A&A is the best possible way to define what a business has at the moment, at least when it comes to their online activity and it’s the method to see what a business does have to work with and how to improve those.
Competitor comparison: the best way for a client to understand where they stand is simply to compare what they have with 2-3 of their closest competitors. These analytics normally work the comparison of 4 key areas of a website:

• Overall : meaning structuring, content and keyword optimization
• Structure based: how does a client’s site structuring measures up to its competitors
• Content based: this is an area hard to define but SEO works always according to the 9 ranking factors and so it looks at what’s written on the pages in many possible ways.
• Authority: this has to do with the popularity and number of links pointing to the specific web content. The more the quality links are, the more authority a company has on a certain subject.

These are the basic component of all Audit and Assessment because through this data it’s very easy to make a client understand where their company is and what should be worked on. And that’s exactly where a good Kansas City SEO company can provide all the help needed.

Technology is completely transforming education in more ways than one. Without looking back at the progress that has been made in the last couple of years, it can be difficult to understand the speed at which education has changed during the last decade. And if the past is of any indication, technology will continue to have a huge impact on how education will be dispensed in the future. In this article, we’re going to explore three ways new technologies are completely revolutionizing the world of education.

Online Educational Programs of Equal Quality as Brick and Mortar Institutions

While online diploma mills showed up almost as soon as online education was becoming serious, most online educational programs by major institutions are of equal quality as their brick and mortar counterparts.

Online education no longer consists of watching videos and filling out a survey, then receiving your “credentials” after the final payment clears. Instead, improvements in technology allow the teacher to present the material actively or passively by showing pre-recorded lessons.

In the case of online MBAs,  MBA online coursework includes projects that your designated teacher will review. Whether they are market analysis or business case studies depends on the class, but at the end of the day, the same level of work is required of online MBA students as regular ones.

Online Education Eliminates the Need for the Training Department

Does your company have offices in California? Do you have someone in that facility up to date on sexual harassment rules and qualified to give the state mandated training for all managers in that facility? Unless you have a large office in that state, you probably don’t have someone with the expertise to teach that state mandated training. Then there are requirements like diversity training for federal contractors and suppliers who work with federal contractors. Online education is increasingly eliminating the need for keeping Human Resources personnel up to date on all of these rules and regulations, or paying an exorbitant amount to an outside trainer to teach the classes.

Instead, there are a number of companies that offer these classes online. To help reinforce the lessons and prove that the student paid attention, quizzes will be peppered throughout the online material.

Your Company Needs Fewer People to Train Your Customers and Clients

Another way technology is transforming education is by reducing the time and effort required to train customers and clients. For instance, your company can create training videos on how to use or maintain particular products and then post them online. The benefit of this includes fewer calls to technical support from people failing to follow the instructions correctly. And you have fewer sales people asked to train customers instead of focusing on what they should be doing, selling. This makes you whole sales and customer service team that much more efficient.

Online education is reducing the need for trainers to travel to various worksites in the same city or around the world to train customers, clients and employees. Online education allows companies to tap into lower cost knowledge systems and online educational programs like online MBA courses bring advanced degrees within reach of far more employees at a lower cost and greater schedule flexibility, without sacrificing quality.