Trying to attract new customers to a business is something every company tries to do, though for the small business it can be particularly hard. You have smaller budgets for advertising, and you rely more on local custom than larger companies. However, there are still things you can do to get the new customers you need while staying within your budget.

Sponsor a Local Team or Event

If you have a local sports team or there is a fair nearby, you could become a sponsor. Typically, you will be able to display your logo and branding on the sports shirts and banners. There may also be the opportunity to have a stall at a fair to show people the types of products you sell. You can even create your flyers and cards to hand out to people as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.

Social Media

A good way to get your company in front of more people is to use social media. You can set up an account for free and post about your products and services. Many sites like Facebook and Twitter also have the option to pay for additional advertising. However, if that is outside your budget, you can still attract many new followers with just your posts. Try to engage with your followers, ask them questions and set polls for them to answer. If they ask you a question, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.

Local Newspapers

Placing ads in local newspapers are still a good way to get your brand out there. They are usually distributed in local supermarkets, and some get posted through resident’s doors. It can get your brand in front of hundreds of potential customers at a local level. If you are holding a sale or an event, you can even ask the local newspapers to cover it. Many events, especially those organized for charities are popular with readers.

Email Marketing

You might think that email marketing is more for national advertising. However, it can be extremely useful for local campaigns as well. When you get new customers, ask for their email address, then you can create email messages that can tell them about new offers and products. You can also add a newsletter request form to your website to gain more emails. That will give you an email list of new and current customers that you can build on for the future.

These are a few of the ways you can attract more people to your business, no matter how small. With the right strategy and enough local coverage, you can soon start to create a strong local customer base. Once you have those loyal customers, it will be easier to target areas further afield.

There have been a lot of snark from a lot of Pizza companies about Papa John’s statement concerning the NFL protests hurting their sales.

Pizza Hut has bragged that their sales are up , Digiorno’s frozen pizza has been trolling them and plenty of people on twitter have followed suit, but if you look at all the tweets and the words you’ll not there is one thing that they have NOT done.

They have not taken a position on the NFL Protests

They have not moved to become an official sponsor of the NFL

Now if their premise is correct and that Papa John’s stock/sales slump is just about the pizza and not about their association with the NFL, and if all those who insist that the NFL, with it’s still high rating compared to everyone but their own past ratings, are a great deal than if Papa John’s decides to drop the NFL as this article suggests they might;

Papa John’s is reconsidering its sponsorship of the NFL amid declining ratings, the pizza chain confirmed to CNBC.

Papa John’s executives told The Wall Street Journal that top executives discuss returns on their advertising dollars with the NFL weekly and will see what happens for the rest of the season before making a decision. Additionally, Papa John’s is completely rethinking its advertising strategy as consumers cut the cord and move to digital.

…then naturally these pizza companies should be rushing to jump on board. After all the NFL even with their now lower rating are a valuable property and if association with the NFL has nothing to do with Papa John’s sales drop then these guys should be absolutely delighted to be the official pizza of the NFL. In fact DiGiorno doesn’t even have to wait, they can become the official frozen pizza of the NFL.

But for some inexplicable reason they have not. Maybe this is a clue:

Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.

or perhaps this:

While the overall stock market is up since the start of the football season, shares of the league’s broadcasters–CBS, Twenty-First Century Fox, Walt Disney (ESPN) are down. High-profile sponsors like Papa John’s (long synonymous with the NFL due largely to former Indianapolis Colts and Denver Broncos quarterback Peyton Manning‘s status as a spokesperson and franchisee for the company), Anheuser-Busch InBev (Budweiser is paying $1.4 billion to be the league’s official beer sponsor through 2022)–whose shares were outpacing the market during the three-month period to the kickoff of the NFL season–have been under-performers.

For example Under Armor which put out a statement at the time of the protests saying:

“stands for the flag and by our Athletes for free speech, expression and a unified America.”

saw its stock price go down from $20.02 at the close of trading on July 31st to $11.61 on November 3rd.

So to all those claiming that Papa John’s is making excuses about dropping sales I ask this:

Can anyone explain if the NFL protests are not hurting ratings or advertising why the NFL and their advertisers are not part of the Trump stock boom?

For all their bravado hitting Papa Johns they know that to get involved in the NFL right now and to embrace the protests would hurt them far more than the NFL has hurt Papa John’s. They at least have the excuse of already being there before the protests started, any new advertiser would be jumping in after said protests implying support and no amount of folks on twitter saying otherwise will change it.

As I have no sexual secrets of rich liberals to sell or the sponsorship of a national pizza company I have to make my buck by going places and doing interviews all the time hoping people like it enough to pay for it.

If you like the idea of new media on the scene at for these time of things and want to support independent journalism please hit DaTipJar below.

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Anyone who reads this site knows what I think of Hillary Clinton. Her election would enable and reward some of the most vile and corrupt behavior that we’ve ever seen from a potential president.

That being said I don’t see anything wrong with this:

The Clinton campaign has gotten a lot of flack for it:

Politico first reported that the Clinton campaign had planned to spend $63,000 on Weather Channel ads in Florida over a five-day stretch starting Thursday, just as the storm nears the coast.

Politico noted that Donald Trump and other candidates have advertised on the same channel this year. But the bid to capture support from anxious Florida residents in the path of a deadly storm that has triggered mass evacuation orders and is expected to strengthen soon into a destructive Category 4 created a bit of an optics problem.

“If they’re out being too political at a time when the country has its prayers with the people affected, I think it could backfire,” Rep. Greg Walden, chairman of the National Republican Congressional Committee, told Fox News earlier Thursday, before the delay was announced.

And has cut and run on:

Hillary Clinton’s presidential campaign said Thursday that it is asking cable systems in Florida not to run its advertisements on the Weather Channel with Hurricane Matthew bearing down on the state — after Republicans seized on the planned ads as opportunistic.

And many of my fellow conservatives are crowing:

Just a few nights ago VP candidate Tim Kaine made the pitch that Hillary Clinton was defined by a lifetime of public service. Kaine said, “As a civil rights lawyer in the South, with the Children’s Defense Fund, first lady of Arkansas and this country, senator, secretary of state, it’s always been about putting others first.”

It doesn’t look like that’s what her team was doing in Florida. It looks like they were advancing her politically by any means necessary. I’m sure we’ll soon hear how she knew nothing about this. Some junior staffer did it without consulting anyone. If pressed perhaps her team will blame it on Colin Powell.

Now politics isn’t beanbag and we’ve seen plenty of spin by the left to turn nothing burgers into scandal and you never know what is going to move voters.

But it seems to me that unless the Weather Channel is going completely without ads I see no reason why a Hillary Clinton ad is any more offensive than an ad for dog food, viagra or  NiQuil.

Hillary Clinton is a vile person who has made herself rich off of her public “service”, left Americans to die when they called for help and been a dismal failure as secretary of state, there are plenty of reasons do despise and critique her.

But in my opinion running ads on a channel because people are watching it isn’t one of them.

Closing thought:  What does it say about the voting public that the Clinton Campaign figures that the things I’ve listed aren’t moving voters to reject her but they’re afraid this ad buy will?

Repairs to my car cost $526. If you’d like to help me defray that cost please consider hitting DaTipJar

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As a social media nerd (perhaps you know the type), I take note of the political ads in the sidebars and footers of the blogs and pages I follow. The unseen forces that affect ad-placing algorithms have figured out that I’m pro-life, and most of the political ads I see are for more-or-less pro-life candidates. A pro-Hillary ad like the one that crossed my social media feed today is jarring. (How did she find me?)

A pro-life physician whose blog I enjoy took Democratic VP candidate Tim Kaine to task recently for Kaine’s personally-opposed-but position on abortion. No surprises, until I got to the end of the post and saw a pro-Hillary ad at the bottom of the page.

The blogger sure didn’t place that one. The platform hosting his blog did. I took grim pleasure in thinking how few clicks the ad must have gotten from the blog’s usual audience.

This, I reminded myself, is why bloggers need to bite the bullet and pay for self-hosted sites. When we don’t, we’re at the mercy of the lovely and talented ad team at WordPress or Google or whatever. It’s just plain annoying to know that even in an ad rotation that’s largely non-political on a pro-life blog, something like the Clinton promo can slither in. Free social media isn’t altogether free, a fact I wish I could ignore. If we’re using space on someone else’s property, be it Facebook or Twitter or a blog that’s not self-hosted, the landlord gets to set terms.

This was a minor annoyance, but it was just pesky enough to annoy me. It was my lesson for the day, and I share it with you at no charge: blog your heart out, and own your platform if you can. Hillary is lurking for your readers.

A follow-up to my July 28 post, “Ethics and PP’s Campaign Cash”: A report in the New Hampshire Sunday News says that the New Hampshire Executive Branch Ethics Committee has dismissed the ethics complaint against Gov. Hassan and Councilor Van Ostern, who took Planned Parenthood campaign money and then supported state contracts with PP. Nothing to see here, folks.

Ellen Kolb writes about the life issues at When she's not writing, she's hiking in New Hampshire.
Ellen Kolb writes about the life issues at Leaven for the Loaf. When she’s not writing, she’s hiking in New Hampshire.

A note to readers: DaTechGuy has given me a chance to earn a regular gig here, and I hope I can earn your thumbs-up with this week’s post along with my earlier ones (here and here). He’ll be judging the entries in Da Magnificent tryouts by hits-per-post and hits to DaTipJar. If you hit DaTipJar after reading this, please mention my name so Da Boss knows I’m earning my keep. (Look for a tip jar link at the right side of the page if it’s not visible below.) Thank you!

FYI from DaTechGuy Ellen’s first piece was Ethics and PP cash her second was The portrait’s gotta go: Putting a Know-Nothing in his place.

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By John Ruberry

It’s Super Bowl Sunday and besides the game, another story is the plethora of Super Bowl commercials.

Yes, kickoff is hours from now, and the advertisement I’m excoriating will air on only on Fox 32 Chicago, but I’m confident that by 9pm Central Time, Mini Abe’s Spontaneous Somewhat Super Premiere, produced by the tourism office of the Illinois Department of Commerce, will be the worst commercial I’ll see.

It ends with Mini Abe, a plastic version of Illinois icon Abraham Lincoln, getting crushed by a football.

Taxpayers shelled out $127,500 for this ad.

Look out below:

What the heck was that?

Well, I’ll try to explain.

Today’s ad is a reworking of Mini Abe’s Spontaneous Fall. It was creepy then and it is creepy now.

illinois route 66
Where is Abe?

And it’s an ineffective messenger for Illinois tourism sites–the only locations I could identify in the commercial were the Willis (Sears) Tower, Pontiac and Route 66, the Chicagoland Speedway, and (I think) the Mississippi River.

But if I wanted to ride on a Zip Line with Mini Abe, where in Illinois would I do that? Mini Abe doesn’t say.

Things are not well in the Land of Lincoln.

Illinois taxpayers are burdened by $7 billion in unpaid bills and over $100 billion in pension debt. I wonder if Fox 32 demanded that $127,500 up front?

And to those people who’ll say, ‘well, the commercial only costs a bit more than $100,000,’ I offer this retort, a paraphrase of a famous comment possibly made by Everett Dirksen, Illinois’ greatest senator:

A hundred thousand dollars here, and a hundred thousand dollars there, and pretty soon we’re talking real money.

Besides corruption, Illinois government is good at only one other thing–wasting money.

As for Lincoln, first he gets shot, now he has to suffer from this Super Bowl indignity.

Update DTG:  Stacy McCain links.  I find myself wondering how connected this ad agency is.  FYI if you are a social conservative find out how to solve the AIDS crisis in a few easy steps and discover why the Dana Loesch & the Woody Allen Story are the same story.


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It’s a brand new week and month. The days of wine and roses and having the mortgage paid a full week before it’s due is over.

Instead we are once again starting a new short month and unfortunately while it has 2-3 less days than any other the Mortgage bill is the same as any other.

So once again we have a $345 weekly goal to secure the cost of the mortgage and the payday for DaMagnificent Seven.

That means I need 17 of you to kick in $20 this week to get our monthly goals started on the right track.

Be part of another year of success, Hit DaTipJar below.

Only 55 3/4 more subscribers @ at $20 a month are necessary to secure the cost of DaMagnificent Seven & my monthly mortgage on a permanent basis. If you think blogs like this willing to highlight the double standard of the Democrats & media online & on radio are worth it, please consider subscribing and suggesting a friend do so as well.

I’d like to speak to my readers new and old a bit about this blog

Unlike most bloggers who either do this for a hobby or work for larger companies this blog and my radio show are my full time job and source of income. Due to this there is little time for fun, when I’m not blogging I’m preparing for the radio show, when I’m not preparing for the radio show I’m blogging or visiting events that I will blog about or covering stories that are breaking to blog about.

Since I don’t work for my radio station I don’t have a producer per-se I have to do all the busy work And as I don’t have a “producer” per say I have to do a lot of the work for the show from snagging guests to arranging any audio I’m using as I can before the live broadcast.

And none of that takes into consideration the need to acquire and retain and advertisers. As the audience for both the radio show and blog grows the need to continue to polish the work increases yet if I neglect securing advertisers all of it is for naught.

This blog and Radio can only continue and grow if it can support me financially. I draw no pay from the station, the money only comes from advertisers and tip jar hitters. Without that support my ability to go out various events and cover them simply fades away.

That’s where you, dear reader come in.

Only you can keep DaTechGuy on DaRadio and on DaNet. There are three ways specific ways you can help do this:

Plan A: Salesmen I need SALESMEN!

I need people who would be willing to help sell my advertising part-time on commission. This would involve contacting businesses throughout my listening area and national advertisers of both products and thought in order to offer them the combination of blog and radio advertising I have available.

Your tools are the strength of the show (Guests from Senator Scott Brown to Congresswomen Renee Elmers to Glenn Instapundit Reynolds and more), the range of the station (50,000 watts) and the reach of the blog within all Six New England States locally plus my readership around the nation and the world including in media markets such as DC, Chicago, LA, New York. All these figures are at your fingertips.

Once contracts are signed and payment received from the advertiser you will receive your commission for the sale. Once my ad time on WCRN is sold out, we will either add hour(s) of radio time, or approach new stations to simulcast the show and start the whole process again.

This is a win-win. You will be able to support this blog while earning extra money for yourself in your free time.

2. Plan B: Advertise:

Do you have a business in New England? Do you have a business with a web-based component and wish to expand to a national and/or international audience? Do you have a cause, a think tank or a candidate that you want to get in front of tens of thousands of eyes and ears? Or are you a conservative businessman who would like to support the conservative cause? Well DaTechGuy on DaRadio and is for you.

For one low price you get from 13 weeks to a full year of advertising on a 50,000 watt station reaching all of New England but for that same money you get ad placement on a web site where the average visit time is over a minute That means that your ad will be seen by the thousands of sets of eyes that visit us on a regular basis.

It’s an inexpensive way to get your name out there, and as long as your business isn’t Abortion, assisted suicide or something diametrically opposed to my Catholic Faith I’d be delighted to group my business and yours together.

3. Plan C: DaTipJar

In the end all of this exists to pay the family bills. Independent of the show ads if I could draw 250 subscribers to the site at $2 a week I can barring major disaster support my family without worry.

Think about it, are you a conservative who would like someone to DO something about what is going on in this country? Do you want someone fighting back, making the case against liberalism not just during the election season but every day of the year? Would you lke someone to keep your own conservatives honest? And would you like to find something that is a better investment that the As you in a position where if you were to speak out yourself your job and lively hood will be at risk?

As Jimmie Bise pointed out republicans over a three month period gave $4.3 million dollars to Charlie Crist who rewarded their financial support by jumping ship and crunched the number as to how much a full time conservative blogger is actually worth:

Divide $500,000 into $4.3 million. That’s how long I could run a hypothetical conservative news site with the money dunderheaded conservatives gave Charlie Crist in just three months. Meanwhile, Stacy had to rattle the tip jar so hard his teeth ached to get just a few hundred bucks to do some original reporting in rural Kentucky. That’s ridiculous.

Now, how many scoops will that buy you every year, Mr. Rich Conservative? Four? Five? How do you like the idea of Stacy McFreakingCain prowling Capitol Hill five days a week and writing until 5 AM? How about having Matthew Vadum on ACORN’s ass all the time? You want traffic numbers? Ace and Moe will bring you crazy traffic and you can be damned sure that Rush and Mark Levin will be reading the news they report on their radio shows. We won’t be without contacts.

and he is talking at $70k a year, 250 subscribers at $2 a week is $25k a year for a person 24/7 fighting your fight.

Back in my Hiwired days I was pulling down $40K+ and was able to put some money away for a rainy day. During my time on Unemployment there was no money for extras or savings but the bills were being paid, but only just. While the show has been self sustaining (not bad for a new business) there just aren’t any cash reserves left for the house. Enough of you at $2 a week can change that.

Soros has spent $48 million plus over the last ten years fighting against you, your subscription won’t buy you media matters but it will buy you 50,000 watts and the over 6000+ post that are pushed all over the United States and the world fighting for you.

And just take a look at how many people in DC and the surrounding cities come to the site. I suspect it isn’t because they just like hats.

If that’s not worth $2 a week I’d like to know what is?

Update: I had absolutely no idea that Stacy McCain would be making the same arguments as I on the same day, I swear!

There is a major change coming to DaTechGuy on DaRadio.

I have engaged the good people at Cameo productions to help out with the show. They will be bringing decades of radio experience to aid in the production and other aspects of the show.

This will be of great help to keep the show improving, but the single most important change will be in terms of sales.

Cameo has a dedicated sales team that will be selling the show in large cities throughout Massachusetts and New England.

This will have two immediate effects:

It will free me from one of the most time-consuming activities of the business. Every day that I’m out selling I’m not reporting or blogging.

It will mean that although I will rarely be pitching the show personally, the number of hours that the show will be sold will not only be dramatically increased but will take place beyond the range I was able to reach in person.

Given the above changes, the growth of the show and the more than doubling of the blog traffic come January 1st the advertising rates will go up.

If you are an existing customer: The only difference you will notice is the opportunity to sign on for an annual deal at even greater savings for you.

If you are not an existing customer: This means that you have until January 3rd or so to jump in and lock on the old rates before the new sales team takes over permanently.

So if you think the combination of a 50,000 watt Radio signal and a link on a blog that reached over 560k hits over the course of this year might be a good idea for your blog, business or cause. (particularly in a presidential election year) don’t hesitate. Contact me via comment email, carrier pigeon or whatever and I’ll be happy to fix you up with a 6-13-26 week or even a full year deal payable by credit card or paypal.

Now is the time to take advantage of this last chance to get on board at ground floor prices.  Don’t miss it.

Update: The ad rates are on this page:

Yes you’ve read that right as of 12/2/2010 the ad space on DaTechGuy on DaRadio is completely and utterly SOLD OUT!

I owe a debt of gratitude to the customers, listeners and guests who have made this possible. You have my undying thanks.

If you were hoping to advertise on DaTechGuy on DaRadio we have two waiting lists that we can put you on:

Reserve advertiser list

This consists of potential advertisers who wish to join the show if any current advertiser chooses not to renew when their time is up.

If you wish to get on this list please contact me with:

  • The name of your company campaign blog etc
  • the amount of advertising you wish
  • if you would accept a lesser amount of advertising if available

Preference will be given in the following order.

  1. Existing customers
  2. Previous customers
  3. People who give a deposit (20% fully refundable if time is unavailable) for the time desired
  4. Asking first

There is also

The Second Hour list

These are Advertisers who wish to buy time on a second hour once I get it. Like the first hour there will be 12 minutes of advertising time available. Any customer who commits to advertising on the second hour before it begins will be locked into the current pricing schedule.

Preference will be given in the following order to reserve time in the second hour

  1. Customers on the reserve advertising list
  2. Existing Customers
  3. Customers who pay in Advance
  4. Customers who put down a 20% deposit
  5. Previous customers
  6. Customers who commit to 13 week term
  7. Order of request

And may I point out there is still a limited amount of available time on the show that precedes mine: Conservatively Speaking featuring Mike Wade and John Weston with me as 3rd to 4th Banana. Conservatively speaking is a quality show and John and Mike will do their best to accommodate you.

Whatever option you choose we will all be delighted to make you part of the best night of talk on the radio or internet!