Yesterday I wrote that the job of a reporter is to generate revenue and that is what drives editors:

That’s the dirty little secret. It’s not reporters who decide what it newsworthy, it’s not anchors or pundits on CNN or CBS that decide what is newsworthy, it’s not never newspaper editors that decide what is newsworthy, it’s the general public that decides that a piece of news or information is interesting enough that it’s worth paying for with their time and their money or both.

It is the editor and/or producers job to sport such stories as they are developing and/or to recognize such stories brought to them by their reporters or freelancers and arrange coverage in on their platform either print, video or web and if said story generates the eyeballs that produce the revenues that pays the bills to stick with it or if it doesn’t to drop or ignore it.

Now the problem with that statement is this:  If it is correct then why does the media lean so far left in print, television and online when it provides them with only a fraction of the possible eyeballs and revenue desired?

Well the answer is this, since the goal is revenue it doesn’t matter where that revenue comes from.

Now one can make $100,000 profit by making a 10c a copy of a million people a month but if you have someone or a group someones willing to give you that $100,000 a month you don’t have to cater to what is newsworthy, you just have cater to what that someone or group of someones want to pay for.  Tina Brown made an entire career on doing this

As Stacy McCain once put it:

Whatever else you might say about Tina Brown, she’s undeniably brilliant at convincing investors to lose money on her projects.

Of course once they stop then suddenly you find your magazine or newspaper is worth less than a big mac and needs a Jeff Bezos who has more money than he knows what to do with to keep financing stories that he wants to advance rather than what actually interests the public.

And of course once you have people with big pockets deciding what’s fit to print, or to have online, then they can also decide what isn’t fit to print or have online and it doesn’t matter if the money is coming from George Soros

Media Matters gave Google “the information necessary to identify 40 of the worst fake new sites” so they could be banned from Google’s advertising network.
The Gateway Pundit pointed out that in 2016, Google carried out that plan on the Gateway Pundit blog and other conservative sites, including Breitbart, the Drudge Report, Infowars, Zero Hedge and Conservative Treehouse.
Facebook, meanwhile has changed its newsfeed algorithm, ostensibly to combat “fake news,” causing a precipitous decline in traffic for many conservative sites.

Read the whole thing. What has happened is that the Soros-funded groups have exploited their access to social-media companies — most of which are based near San Francisco, and staffed with graduates of liberal “elite” universities — to impose a definition of “fake news” that applies only to conservative sites. If Media Matters is in charge of deciding who the purveyors of “propaganda” are, you can be sure that no liberal publications will make the list of banned sources.

Or Red China

“Apple Inc. pulled illegal apps from its App Store in China after coming under fire from state media for not doing enough to filter out banned material,” Yoko Kubota reports for The Wall Street Journal. “‘Gambling apps are illegal and not allowed on the App Store in China,’ Apple said in a statement Monday. ‘We have already removed many apps and developers for trying to distribute illegal gambling apps on our App Store, and we are vigilant in our efforts to find these and stop them from being on the App Store.’”

“The removals were reported earlier by Chinese state broadcaster CCTV on Sunday, which said 25,000 apps were pulled,” Kubota reports. “Apple didn’t confirm that number. It offers more than 1.8 million apps in China, according to the Ministry of Industry and Information Technology. Removing 25,000 apps would amount to about 1.4% of that total.”

it’s all about the revenue and where it come from.  If the source of the revenue is the public than the media and the net will decide that what the public wants is “newsworthy” or worthy of publication.  If the source of the revenue is a political party, or a government or a George Soros is it they and not you who will decide what news is fit to print.

 

Well at least you’ve got guys like me.


I’m not a blond bombshell like Tina Brown (once) was nor do I have a George Soros sending me checks and as I’m not likely to be suddenly changing sides in the political wars it’s unlikely that any folks like them will suddenly be showering me with cash or attention.

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Customer engagement has always been important to a business, and with the rise of the digital age, there are now so many ways for that to be optimized that it is now no longer an option, it’s a priority. From the ways that they can discuss your business on your website to the ways that you respond to social media interaction, being available and on-brand at all times has never been more important or expected. We have moved past the days where customers were expected to merely listen to your message, now they want to have dialogue, and by failing to address that need, you are going to fall behind the competition and stunt your business growth. Interaction is important for your business in that by opening up dialogue; you create meaningful communication that reinforces your brand and encourages sales. With profits on the line, are you making the most of your customer communications?

Understand your customers

Before you sold your first product, your business will have completed a thorough business plan. Part of that plan needs to have included significant market research into your target audience, and that is the key to your customer interaction and communication. Even if you open your business without a clear idea of who your customers are going to be, looking at your website analytics will help you, and you will be able to use that data to optimize your communication strategy. There’s not much point on spending money on Facebook advertising if the majority of your customers use Twitter, and if your Instagram posts aren’t driving traffic to your website, then there’s little point in using it. However, once you have pinpointed your client base, make use of tools such as Hootsuite in order to manage your social media more proactively, and you’ll find that you will be able to assess your customer interaction in real-time.

Social media

It’s a simple fact that the majority of businesses use social media to communicate with their audience. The rise of Facebook and Twitter has seen a shift in the ways that businesses are able to interact with potential customers or keep existing customers updated in terms of new products and special offers. Your marketing strategy should be increasingly social media focused, and be doing so you will be able to maximize your impact on the digital landscape. Be wary, and always remain on-brand, as the repercussions of bad or negative social media use can cause significant damage to your business. Make sure that those with access to your social media profiles are able to understand not just the technology, but also the need to remain consistent across all platforms.

Your website should be responsive

Although we can all too easily spend all of our marketing time focused on social media, never forget the importance of your website. This is the natural online face of your business, and by now you will have recognized the importance of a functional, easy to navigate site that has been optimized for viewing on all potential devices. However, too many websites neglect to allow space for contact pages and ways to communicate with you. This can be easily addressed, and if you used website building resources to create your site, then you can make use of a number of tools available in order to increase the ease with which visitors can contact you. Use one of the best contact form plugins that are available, and you will increase the interaction possibilities of your website, and increase the chances of converting a site visit into a sale. For those wishing to adopt the latest technology to create the best customer interaction options, then look at ways to integrate a live-chat box that can be used in real-time to answer any questions that may need to be answered before a customer buys from you.

Customer interaction remains as important as it always has, it’s simply that the responsibility is now on the businesses to ensure that they are up to date on the best ways to make the most of their business communications. Failing to recognize the potential of customer interaction in terms of driving sales is the first step to losing those sales to your competitors.

News of the financial problems at Toys ‘R’ Us had been in my local news long before it became big national news, because we have a store in my area that people were concerned about closing, back when the chain was simply going to shut some stores in an effort to stay in business, before deciding to go out of business altogether as it this week it was declared that it will.

Much like a certain failed U.S. Presidential candidate, Toys ‘R’ Us is blaming its catastrophic failure in every direction except where the blame squarely lies – on itself. It wasn’t killed by Amazon, it wasn’t killed by Target or Walmart, and it wasn’t killed by babies or a lack thereof. Toys ‘R’ Us killed itself, not only by failing to adapt to a changing marketplace but also, and more importantly, by failing to provide adequate customer service which would have garnered it some customer loyalty.

Shopping at a brick and mortar Toys ‘R’ Us store is a miserable and stressful experience. At my local store the place was always in disarray and there was never anyone to help. The checkout lines were always long and the employees were often very clearly unhappy to be there. Nobody wants to shop someplace aggravating if they can avoid it, and lots of people are willing to pay a little bit more someplace else to avoid a hassle. Not to mention that the prices at the Toys ‘R’ Us were really not competitive at all so, for all the frustration that shopping there entails, you weren’t even getting a good deal.

Shopping online at Toys ‘R’ Us, in my experience, was also an exercise in frustration – the search function on their site stinks, there is a long wait to get your item shipped for a fee, and you can’t opt to have your purchase shipped to the store for pickup – something almost every kind of chain store does these days. There is no “app for that” with Toys ‘R’ Us, for people who like that sort of thing, which seems weird to me since there is an app for pretty much everything you can think of so it doesn’t seem like it would have been impossible for them to do even with their money problems.

The reason why Toys ‘R’ Us failed is because they failed the people who could have saved them; they failed their customers, often failing them so egregiously that they turned off many people from ever shopping at Toys ‘R’ Us ever again. Repeat customers can be the lifeblood of a business, but Toys ‘R’ Us had little interest in customer retention over the years or they would have changed their horrid corporate culture long before it became a policy of retail suicide.

For a sampling of the real reasons why Toys ‘R’ Us is a failed business, have a look at some consumer complaints:

Beware of Toys R Us online, I ordered & paid for $105 worth of Cra-Z-Art SoundMoovs arm bands/electronics at Christmas, instead I received a $5 Thomas the train, huh?? After calling they corrected the order and sent me the armbands. Then the emails began, reminding me that I needed to return the armbands? Why would I return something I purchased?? After calling AGAIN, they said I needed to return the Toy Train, via US Post office!!? Pain in the rear, but okay, it’s done right? SURPRISE, they have now charged me AGAIN another $105.00 for the same items I already paid for. They said, so sorry but it will be 10 days before my $105 is refunded. By the way, some of us don’t have an extra $105 dollars laying around to support others mistakes. A customer for 10 years, I’ve spent thousands over that time in their store. Their apology gift to me? $10 off coupon for my next order… Sad, but there won’t be a next order. AMAZON it is…

Don’t ever buy online at Toys R Us! Ever!!! It’s been a month since I purchased 2 games for my son for Christmas and one of them was never shipped! I ordered the games on Thanksgiving. I called to track it and automated system told me it was shipped. I check the tracking number and item was never shipped. It just had a tracking number. I called again to asked for my refund and was promised it would take 48 hours to process for the credit. I called Dec 7, then again Dec 10, Then Dec 12th, then Dec 17, and then Dec 20 and Dec 27 and again today. It’s the 28th of December and I’m still dealing with their lying asses over one month later. Each customer service rep said that they would fix my issue and it doesn’t get fixed. I never received an email that the order was canceled or an email about my credit either. How many more times I would have to call to get my money back for a game that was never shipped?

What a terrible experience!! We were told by really immature store manager that they didn’t match prices when it says it in 8 foot tall letters on front window!!! REALLY immature, acting snarky, rolling eyes and shaking heads, we have grandkids that like this store. Just a shame the company cannot hire friendlier people than this especially since this is a “FAMILY STORE.”

There is MORE, and it indicates a pattern of an utter lack of concern for the customer; and you cannot survive as a retail business if your standard policies serve mainly to step on and piss off your customers. Toys ‘R’ Us died entirely of self inflicted wounds. Let the demise of Toys ‘R’ Us serve as a cautionary tale about how not to have a strong and loyal customer base.

*******

MJ Stevenson, AKA Zilla, is best known on the web as Zilla at MareZilla.com. She lives in a woodland shack near a creek, in one of those rural parts of New York State that nobody knows or cares about, with her family and a large pack of guardian companion animals. 

Trying to attract new customers to a business is something every company tries to do, though for the small business it can be particularly hard. You have smaller budgets for advertising, and you rely more on local custom than larger companies. However, there are still things you can do to get the new customers you need while staying within your budget.

Sponsor a Local Team or Event

If you have a local sports team or there is a fair nearby, you could become a sponsor. Typically, you will be able to display your logo and branding on the sports shirts and banners. There may also be the opportunity to have a stall at a fair to show people the types of products you sell. You can even create your flyers and cards to hand out to people as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.

Social Media

A good way to get your company in front of more people is to use social media. You can set up an account for free and post about your products and services. Many sites like Facebook and Twitter also have the option to pay for additional advertising. However, if that is outside your budget, you can still attract many new followers with just your posts. Try to engage with your followers, ask them questions and set polls for them to answer. If they ask you a question, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.

Local Newspapers

Placing ads in local newspapers are still a good way to get your brand out there. They are usually distributed in local supermarkets, and some get posted through resident’s doors. It can get your brand in front of hundreds of potential customers at a local level. If you are holding a sale or an event, you can even ask the local newspapers to cover it. Many events, especially those organized for charities are popular with readers.

Email Marketing

You might think that email marketing is more for national advertising. However, it can be extremely useful for local campaigns as well. When you get new customers, ask for their email address, then you can create email messages that can tell them about new offers and products. You can also add a newsletter request form to your website to gain more emails. That will give you an email list of new and current customers that you can build on for the future.

These are a few of the ways you can attract more people to your business, no matter how small. With the right strategy and enough local coverage, you can soon start to create a strong local customer base. Once you have those loyal customers, it will be easier to target areas further afield.

By John Ruberry

“And it was inevitable that some of these people pushed back…”
Ray Bradbury, The Martian Chronicles.

Could it be that the deep-blue residents of America’s second-most populous county, Cook County–Chicago is the county seat–have had enough?

Probably not, at least yet. But serious dissent may be bubbling as the effects of Cook County’s unpopular soda tax sink to the bottom of the glass.

Cook County Board President Toni “Taxwinkle” Preckwinkle, a former Chicago alderman who represented the University of Chicago area–the Obamas were among her constituents–touted that tax as a public health measure. The new tax covers not just soda but also many other sweetened beverages including those with corn syrup, such as diet sodas, some iced teas, and bottled sweetened Starbucks coffee–but not, for instance, cavity-causing Frappuccinos prepared at a Starbucks location by a barista. Even “free refills” are taxed now. But Preckwinkle, a hardened leftist, exposed her true colors by suing a retail association that delayed collection in a legal challenge of the tax for a month for $17 million of what she claims is lost revenue. That is how thug states such as Venezuela and Russia are run. Dissent will not be tolerated–enemies will be punished.

Preckwinkle defeated a Democratic incumbent in a 2010 primary election vowing to repeal an unpopular one-percent county sales tax. She phased it out, yes. But last year Preckwinkle brought it back.

And the soda tax was never about health. If it was, then why the lawsuit? Taxwinkle is a liar. Besides, federal law prevents taxing food stamp recipients–there are nearly 900,000 of them in Cook County–on their sweetened beverage purchases. Poor people consume larger amounts of sweetened beverages than wealthier folks and the health problems blamed on these drinks, such as diabetes and obesity, are more prevalent among the less wealthy.

The soda tax is a penny per ounce. That doesn’t seem like much, but the cost of a case of Diet Coke, as you seen in this Tweet, soars by 5o-percent after the Taxwinkle tax is figured in.

My friends and co-workers–and yes, there are some liberal Democrats within that group–are furious about the soda tax, even the ones who don’t drink what most people here call “pop.” Yesterday one man told me, “I live just south of Lake County, I’m going to buy all my Coke there,” adding, “There is a big sign outside the Target there, ‘No county sugary drink tax here.'” And of course he won’t only buy soda there–he’ll probably buy most, maybe all of his groceries there. Why wait in two long check-out lines? Grocers on the wrong side of the county line not only will face lower sales, some may be forced to close down and of course lay off their employees. Oh, I forgot to tell that new Lake County shopper that he should top off his gas tank up there, as there is also a Cook County gasoline tax.

And there are so many other taxes Cook County residents, particularly Chicagoans, have to endure. In an example provided by the free market Illinois Policy Institute, the base price of a two liter bottle of pop is $2.49. But when the 67 county soda tax is added, on top of the nation’s highest 10.25 percent sales tax, and an additional 3 percent Chicago soda tax, the true cost of that soda jug is $3.49. And if you accept a bag, paper or plastic, when you buy that sugary drink in Chicago, there is an additional 7 cent per bag tax. Unless you are paying by food stamps, formally known as SNAP–the “N” stands for nutrition–with your Illinois Link card.

When was the last time you devoured a grocery bag?

Keeping track of all of these taxes are a nightmare for retailers. That extra cost of course is passed on to consumers.

Last month Illinois’ income tax rate was hiked by 32 percent. Illinoisans are burdened with among the highest property rates in the nation. Yet, Illinois, Cook County, and Chicago are functionally bankrupt, which exposes another left-wing lie–fiscal stability in Democratic-run sinkholes is always only just one more tax hike away.

Why does Crook County need the soda tax, and yes, the next tax, what ever that one is going to be? To pay for lavish but woefully-underfunded county worker pensions and the Cook County Health System.

Chicago is a sanctuary city and Cook is a sanctuary county–Cook County health facilities are often the health care provider of choice of the area’s large population of illegal immigrants. No, I’m not saying we should cut off care to illegals with health concerns, but as a Cook County taxpayer, it’s fair to know what that care costs me.

Liberalism is very expensive.

Blogger in downtown Chicago

Next year Taxwinkle will face voters. She’ll probably be reelected. Rebellions take time to build, after all, it took ten years from the passage of the Stamp Act until the first battle of the American Revolution to be fought.

How did Preckwinkle fare in her last election? She ran unopposed.

Shame on you, Cook County Republican Party.

Meanwhile Illinois, Cook County, and Chicago continue to lose residents.

Quietly, the rebellion has begun.

John Ruberry regularly blogs at Marathon Pundit.

CxCW_xtUoAAv4wI

Hot Dog Vender:Got no opinions Sir, they’re bad for business

Inherit the Wind 1960

One of the values of a being either company operating in a niche market, or serving primarily a niche market is that if you have strong political opinions consistent with said niche market you can release them in public secure in the knowledge that such a move will not hurt the bottom line.

Another type of company with this advantage is one that sells a unique product that can not be easily obtained elsewhere.  When that is the case the customer base, no matter how offended by a particular public opinion, particularly a business, will have no choice but to swallow it’s pride and continue to use said company.

Neither of these would be considered accurate description of the Kellogg’s’ corporation.

Kellogg, citing ‘values,’ joins growing list of companies that pledged to stop advertising in Breitbart News

From the story

The company cited concerns that Breitbart News, which has been described by many as portraying alt-right ideals, does not align with its values.Kellogg’s has announced that it will pull all advertising from the site. The company cited concerns that Breitbart News, which has been described by many as portraying alt-right ideals, does not align with its values.

Breitbart is not amused

Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products. 

Given the results of the election, the fact that the former Chair of Breitbart is now the strategic advisor for the Trump administration and that alternatives to the products offered by Kellogg’s made by other companies abound, this public statement, as opposed to something more generic like claiming they are simply decreasing advertising on political news sites post election, would seem to have been an ill advised PR move.   The trending #dumpkelloggs hashtag on twitter, the eruptions on facebook with the loss of 2% of the stock’s value would suggest this,  so I decided to try & find out what Kellogg’s had to say about it directly.

I called Kellogg’s Consumer affairs line at 1-800-962-1413. I had a very long wait before I spoke to a very busy young lady who informed me that the line was for product related inquiries and that she didn’t have a media contact number but she did have both a number for corporate 269-961-2000 and HR 1-877-694-7554 that she was kind enough to give me.

From there I called the Corporate number. The switchboard operator transferred me to the media relations department but before she did commented that while she had only fielded 2 calls on the subject her co-worker next to here was inundated with them with all but one call objecting to the move.

I reached the voice mail of the media contact leaving a message with both my phone number and email address seeking comment before this piece went live. As of this writing I have not been contacted by either method which means I didn’t get a chance to ask any questions concerning Kellogg’s statement on values. Here are some obvious ones they raise first about how the decision came to be:

Given that this was a very public move by a major corporation whose product is sold in practically every single town in every single state blue and red, what was the procedure that led to this decision?

Who made the initial suggestion for this move?

Was the company approached by an outside entity concerning Breitbart or was this raised internally?

How Much discussion went into making this decision?

How many people were involved in making this decision and when the decision was made was it reached unanimously?

Who drafted the initial statement and at how many levels was said statement approved before it was released to the media?

Those are all statements concerning “cause”, I also have a few on “effect”

as Kellogg’s considers the breitbart sites to be inconsistent with their values, or as Hillary Clinton would say “Deplorable”, do they consider the 46 million readers of Breitbart site equally “deplorable” or inconsistent with the values of Kellogg’s?

Given that the former CEO of Breitbart now has a high position, some would say the most trusted position in the incoming Trump administration does their statement also mean that Kellogg’s considers the values of the incoming Trump administration and the voters who elected them, including in the state of Michigan inconsistent with the values espoused by Kelloggs?

Given that Breitbart.com is inconsistent with the values of Kelloggs will Kelloggs decide that readers and supporters of the Breitbart site need not apply for the positions offered at the site & promoted on Twitter under the Kellogg’s jobs site and that current readers of the Breitbart site employed by Kelloggs should consider finding other work?

And finally one on the aftermath of all of this

Given the rise of the #dumpkelloggs hashtag, the apparent large volume of calls complain and the apparent conclusion by conservatives on social media that their business is no longer desired by Kellogg’s and the implications that has for both the stock price and the bottom line for the company, what affirmative steps, if any, is the company planning to assure these very upset customers that they are valued members of the Kellogg’s customer community or do they plan to wait it out?

If I get a response before I leave for my overnight job I’ll include it here or in an update if any shows up after the post goes up.

Exit Question:  Isn’t this either a class action or a “hostile work environment” case just waiting to erupt on Kellogg’s?

Update:  edited initial paragraph for clarity


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Grixdale
Grixdale

By John Ruberry

Type “Detroit revival” or “Detroit comeback” into your Google search box and you’ll collect a lot of hits and discover glowing yarns about the turnaround of what was once one of America’s greatest cities. Here’s one from Forbes just last week. There is even a Pure Michigan TV commercial about Detroit.

But as John Adams once famously wrote, “Facts are stubborn things.”

Yes, there is a Detroit bounceback underway but it is centered in downtown and the neighborhoods that border it. That’s it.

Then there are the facts.

The fiscal year for Detroit Public Schools ends on June 30. On July 1 there is no money for summer school or physical upkeep, unless the state rushes in for a rescue. Such a rescue should not be confused with a proposed $720 million one that will deal with DPS’ long-term debt.

Adding an exclamation point to the problems of DPS last week was a former school principal who pleaded guilty to accepting kickbacks from an allegedly crooked supplier. A dozen other DPS officials, most of them former principals, have also been charged with collecting kickbacks.

Abandoned Detroit school
Abandoned Detroit school

When I visited Detroit last summer I ventured into the neighborhoods outside of its downtown ring. Places like Grixdale. This is a typical 21st century Grixdale block that in 1950 that had twenty homes each with wage earners with fat wallets: Two occupied homes, two abandoned homes, the rest are rubbished filled vacant lots with coarse weeds.

Detroit has some millstones that will impede its recovery. Its commercial property tax rates are the highest in the nation and city services are substandard. Detroiters are burdened with a municipal income tax and possible future Detroit residents who want to dip their toe in the Motor City water by taking a job in the city are subject to a commuter tax. And Detroit is still a very violent city.

Just last week a study was released that discovered that Detroit has the least storefront concentration of any big city.

Look for the Detroit comeback, such as it is, to proceed very slowly.

John Ruberry regularly blogs at Marathon Pundit.

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We interrupt our coverage of the evil and stupidity of Europe concerning Islam to cover the evil and stupidity Jack Dorsey concerning Twitter.

Of the evil, basically targeting conservatives, banning people like Robert Stacy McCain and lying about it we’ve written about over and over.

Alas the evil has not persuaded the shareholder to revolt to change it.

But now there is the stupid:

TWITTER IS SHUTTING DOWN TWEETDECK FOR WINDOWS: Funny, when I joined Twitter in December of 2008, Tweetdeckwas Twitter for me. Built around multiple columns, with one for people in my Twitter Stream, another people responding to me, and another direct messages, Tweetdeck allowed me to have real time conversations, instead of trying to decipher the firehose of content coming out of my Twitter homepage. (That was back when I wanted to be interactive. After watching endless Twitter flamewars, I’m much happier to simply retweet interesting news and comments, and save my content creation for here and the main PJM site.)

“Twitter’s plan is to push all users to Twitter.com for their advertisement revenue,” as their stock price has cratered in recent months.  That that tends to happen when companies exit their original function to go full-on SJW instead. This despite the fact that “Tweetdeck is insanely popular among Twitter desktop users. They had previously bought the client.”

But this isn’t the first time that a Sillicon Valley corporation flush with cash has bought a product in order to eventually kill it.

And twitter is being kind enough to make sure every Tweetdeck users knows it when they open the app.

stupid twitter

 

 

Before I discovered tweetdeck twitter was of no interest to me, one had to have multiple windows open or constantly be checking items to see what people were saying.  It just wasn’t worth the effort.  With Tweetdeck twitter suddenly became user friendly and starting Tweetdeck became a regular part of my startup sequence for my computer and the ability to see Direct messages at the same time as tweets was VERY useful (although Anthony Weiner might disagree).

The impending end of Tweetdeck means I would need to have a browser dedicated to twitter that I would have to constantly refresh to see what is being tweeted.

Frankly it’s just not worth it and if it’s not worth it to me how much less worth it would it be to people who use multiple social media platforms.

Twitter is hemorrhaging users, so how does twitter react?  Make it harder for users to use twitter.

That’s going to increase the customer base isn’t it?

The shareholders at Twitter might be willing to forgive Jack for being evil, perhaps some of the bigger ones are ultra liberals who want to silence conservatives so they’re onboard with it.

But will they forgive stupid that costs them users across the political spectrum?

We’ll see.

Closing FYI:  After April 15th I won’t be tweeting regularly, If I see an embedded tweet on a site I might retweet it or comment on it via the site it is embedded on.  If you would usually DM me on twitter I suggest emailing me instead at DaTechguy AT Datechguyblog.com because I’m less likely to see it, or call me (not on my cell but on my home number, I rarely carry my cell unless I’m traveling).

Closing thought: Given Trump’s dependence on twitter to bypass the media could this be a tactic to decrease his reach down the home stretch?

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