Trying to attract new customers to a business is something every company tries to do, though for the small business it can be particularly hard. You have smaller budgets for advertising, and you rely more on local custom than larger companies. However, there are still things you can do to get the new customers you need while staying within your budget.

Sponsor a Local Team or Event

If you have a local sports team or there is a fair nearby, you could become a sponsor. Typically, you will be able to display your logo and branding on the sports shirts and banners. There may also be the opportunity to have a stall at a fair to show people the types of products you sell. You can even create your flyers and cards to hand out to people as they go past. If you want to know how to make a flyer, there are sites that can help you design and print them online.

Social Media

A good way to get your company in front of more people is to use social media. You can set up an account for free and post about your products and services. Many sites like Facebook and Twitter also have the option to pay for additional advertising. However, if that is outside your budget, you can still attract many new followers with just your posts. Try to engage with your followers, ask them questions and set polls for them to answer. If they ask you a question, try to answer it quickly. It is a good idea to have an account on more than one social media site to reach a wider audience.

Local Newspapers

Placing ads in local newspapers are still a good way to get your brand out there. They are usually distributed in local supermarkets, and some get posted through resident’s doors. It can get your brand in front of hundreds of potential customers at a local level. If you are holding a sale or an event, you can even ask the local newspapers to cover it. Many events, especially those organized for charities are popular with readers.

Email Marketing

You might think that email marketing is more for national advertising. However, it can be extremely useful for local campaigns as well. When you get new customers, ask for their email address, then you can create email messages that can tell them about new offers and products. You can also add a newsletter request form to your website to gain more emails. That will give you an email list of new and current customers that you can build on for the future.

These are a few of the ways you can attract more people to your business, no matter how small. With the right strategy and enough local coverage, you can soon start to create a strong local customer base. Once you have those loyal customers, it will be easier to target areas further afield.

By John Ruberry

“And it was inevitable that some of these people pushed back…”
Ray Bradbury, The Martian Chronicles.

Could it be that the deep-blue residents of America’s second-most populous county, Cook County–Chicago is the county seat–have had enough?

Probably not, at least yet. But serious dissent may be bubbling as the effects of Cook County’s unpopular soda tax sink to the bottom of the glass.

Cook County Board President Toni “Taxwinkle” Preckwinkle, a former Chicago alderman who represented the University of Chicago area–the Obamas were among her constituents–touted that tax as a public health measure. The new tax covers not just soda but also many other sweetened beverages including those with corn syrup, such as diet sodas, some iced teas, and bottled sweetened Starbucks coffee–but not, for instance, cavity-causing Frappuccinos prepared at a Starbucks location by a barista. Even “free refills” are taxed now. But Preckwinkle, a hardened leftist, exposed her true colors by suing a retail association that delayed collection in a legal challenge of the tax for a month for $17 million of what she claims is lost revenue. That is how thug states such as Venezuela and Russia are run. Dissent will not be tolerated–enemies will be punished.

Preckwinkle defeated a Democratic incumbent in a 2010 primary election vowing to repeal an unpopular one-percent county sales tax. She phased it out, yes. But last year Preckwinkle brought it back.

And the soda tax was never about health. If it was, then why the lawsuit? Taxwinkle is a liar. Besides, federal law prevents taxing food stamp recipients–there are nearly 900,000 of them in Cook County–on their sweetened beverage purchases. Poor people consume larger amounts of sweetened beverages than wealthier folks and the health problems blamed on these drinks, such as diabetes and obesity, are more prevalent among the less wealthy.

The soda tax is a penny per ounce. That doesn’t seem like much, but the cost of a case of Diet Coke, as you seen in this Tweet, soars by 5o-percent after the Taxwinkle tax is figured in.

My friends and co-workers–and yes, there are some liberal Democrats within that group–are furious about the soda tax, even the ones who don’t drink what most people here call “pop.” Yesterday one man told me, “I live just south of Lake County, I’m going to buy all my Coke there,” adding, “There is a big sign outside the Target there, ‘No county sugary drink tax here.'” And of course he won’t only buy soda there–he’ll probably buy most, maybe all of his groceries there. Why wait in two long check-out lines? Grocers on the wrong side of the county line not only will face lower sales, some may be forced to close down and of course lay off their employees. Oh, I forgot to tell that new Lake County shopper that he should top off his gas tank up there, as there is also a Cook County gasoline tax.

And there are so many other taxes Cook County residents, particularly Chicagoans, have to endure. In an example provided by the free market Illinois Policy Institute, the base price of a two liter bottle of pop is $2.49. But when the 67 county soda tax is added, on top of the nation’s highest 10.25 percent sales tax, and an additional 3 percent Chicago soda tax, the true cost of that soda jug is $3.49. And if you accept a bag, paper or plastic, when you buy that sugary drink in Chicago, there is an additional 7 cent per bag tax. Unless you are paying by food stamps, formally known as SNAP–the “N” stands for nutrition–with your Illinois Link card.

When was the last time you devoured a grocery bag?

Keeping track of all of these taxes are a nightmare for retailers. That extra cost of course is passed on to consumers.

Last month Illinois’ income tax rate was hiked by 32 percent. Illinoisans are burdened with among the highest property rates in the nation. Yet, Illinois, Cook County, and Chicago are functionally bankrupt, which exposes another left-wing lie–fiscal stability in Democratic-run sinkholes is always only just one more tax hike away.

Why does Crook County need the soda tax, and yes, the next tax, what ever that one is going to be? To pay for lavish but woefully-underfunded county worker pensions and the Cook County Health System.

Chicago is a sanctuary city and Cook is a sanctuary county–Cook County health facilities are often the health care provider of choice of the area’s large population of illegal immigrants. No, I’m not saying we should cut off care to illegals with health concerns, but as a Cook County taxpayer, it’s fair to know what that care costs me.

Liberalism is very expensive.

Blogger in downtown Chicago

Next year Taxwinkle will face voters. She’ll probably be reelected. Rebellions take time to build, after all, it took ten years from the passage of the Stamp Act until the first battle of the American Revolution to be fought.

How did Preckwinkle fare in her last election? She ran unopposed.

Shame on you, Cook County Republican Party.

Meanwhile Illinois, Cook County, and Chicago continue to lose residents.

Quietly, the rebellion has begun.

John Ruberry regularly blogs at Marathon Pundit.

CxCW_xtUoAAv4wI

Hot Dog Vender:Got no opinions Sir, they’re bad for business

Inherit the Wind 1960

One of the values of a being either company operating in a niche market, or serving primarily a niche market is that if you have strong political opinions consistent with said niche market you can release them in public secure in the knowledge that such a move will not hurt the bottom line.

Another type of company with this advantage is one that sells a unique product that can not be easily obtained elsewhere.  When that is the case the customer base, no matter how offended by a particular public opinion, particularly a business, will have no choice but to swallow it’s pride and continue to use said company.

Neither of these would be considered accurate description of the Kellogg’s’ corporation.

Kellogg, citing ‘values,’ joins growing list of companies that pledged to stop advertising in Breitbart News

From the story

The company cited concerns that Breitbart News, which has been described by many as portraying alt-right ideals, does not align with its values.Kellogg’s has announced that it will pull all advertising from the site. The company cited concerns that Breitbart News, which has been described by many as portraying alt-right ideals, does not align with its values.

Breitbart is not amused

Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products. 

Given the results of the election, the fact that the former Chair of Breitbart is now the strategic advisor for the Trump administration and that alternatives to the products offered by Kellogg’s made by other companies abound, this public statement, as opposed to something more generic like claiming they are simply decreasing advertising on political news sites post election, would seem to have been an ill advised PR move.   The trending #dumpkelloggs hashtag on twitter, the eruptions on facebook with the loss of 2% of the stock’s value would suggest this,  so I decided to try & find out what Kellogg’s had to say about it directly.

I called Kellogg’s Consumer affairs line at 1-800-962-1413. I had a very long wait before I spoke to a very busy young lady who informed me that the line was for product related inquiries and that she didn’t have a media contact number but she did have both a number for corporate 269-961-2000 and HR 1-877-694-7554 that she was kind enough to give me.

From there I called the Corporate number. The switchboard operator transferred me to the media relations department but before she did commented that while she had only fielded 2 calls on the subject her co-worker next to here was inundated with them with all but one call objecting to the move.

I reached the voice mail of the media contact leaving a message with both my phone number and email address seeking comment before this piece went live. As of this writing I have not been contacted by either method which means I didn’t get a chance to ask any questions concerning Kellogg’s statement on values. Here are some obvious ones they raise first about how the decision came to be:

Given that this was a very public move by a major corporation whose product is sold in practically every single town in every single state blue and red, what was the procedure that led to this decision?

Who made the initial suggestion for this move?

Was the company approached by an outside entity concerning Breitbart or was this raised internally?

How Much discussion went into making this decision?

How many people were involved in making this decision and when the decision was made was it reached unanimously?

Who drafted the initial statement and at how many levels was said statement approved before it was released to the media?

Those are all statements concerning “cause”, I also have a few on “effect”

as Kellogg’s considers the breitbart sites to be inconsistent with their values, or as Hillary Clinton would say “Deplorable”, do they consider the 46 million readers of Breitbart site equally “deplorable” or inconsistent with the values of Kellogg’s?

Given that the former CEO of Breitbart now has a high position, some would say the most trusted position in the incoming Trump administration does their statement also mean that Kellogg’s considers the values of the incoming Trump administration and the voters who elected them, including in the state of Michigan inconsistent with the values espoused by Kelloggs?

Given that Breitbart.com is inconsistent with the values of Kelloggs will Kelloggs decide that readers and supporters of the Breitbart site need not apply for the positions offered at the site & promoted on Twitter under the Kellogg’s jobs site and that current readers of the Breitbart site employed by Kelloggs should consider finding other work?

And finally one on the aftermath of all of this

Given the rise of the #dumpkelloggs hashtag, the apparent large volume of calls complain and the apparent conclusion by conservatives on social media that their business is no longer desired by Kellogg’s and the implications that has for both the stock price and the bottom line for the company, what affirmative steps, if any, is the company planning to assure these very upset customers that they are valued members of the Kellogg’s customer community or do they plan to wait it out?

If I get a response before I leave for my overnight job I’ll include it here or in an update if any shows up after the post goes up.

Exit Question:  Isn’t this either a class action or a “hostile work environment” case just waiting to erupt on Kellogg’s?

Update:  edited initial paragraph for clarity


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Grixdale
Grixdale

By John Ruberry

Type “Detroit revival” or “Detroit comeback” into your Google search box and you’ll collect a lot of hits and discover glowing yarns about the turnaround of what was once one of America’s greatest cities. Here’s one from Forbes just last week. There is even a Pure Michigan TV commercial about Detroit.

But as John Adams once famously wrote, “Facts are stubborn things.”

Yes, there is a Detroit bounceback underway but it is centered in downtown and the neighborhoods that border it. That’s it.

Then there are the facts.

The fiscal year for Detroit Public Schools ends on June 30. On July 1 there is no money for summer school or physical upkeep, unless the state rushes in for a rescue. Such a rescue should not be confused with a proposed $720 million one that will deal with DPS’ long-term debt.

Adding an exclamation point to the problems of DPS last week was a former school principal who pleaded guilty to accepting kickbacks from an allegedly crooked supplier. A dozen other DPS officials, most of them former principals, have also been charged with collecting kickbacks.

Abandoned Detroit school
Abandoned Detroit school

When I visited Detroit last summer I ventured into the neighborhoods outside of its downtown ring. Places like Grixdale. This is a typical 21st century Grixdale block that in 1950 that had twenty homes each with wage earners with fat wallets: Two occupied homes, two abandoned homes, the rest are rubbished filled vacant lots with coarse weeds.

Detroit has some millstones that will impede its recovery. Its commercial property tax rates are the highest in the nation and city services are substandard. Detroiters are burdened with a municipal income tax and possible future Detroit residents who want to dip their toe in the Motor City water by taking a job in the city are subject to a commuter tax. And Detroit is still a very violent city.

Just last week a study was released that discovered that Detroit has the least storefront concentration of any big city.

Look for the Detroit comeback, such as it is, to proceed very slowly.

John Ruberry regularly blogs at Marathon Pundit.

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We interrupt our coverage of the evil and stupidity of Europe concerning Islam to cover the evil and stupidity Jack Dorsey concerning Twitter.

Of the evil, basically targeting conservatives, banning people like Robert Stacy McCain and lying about it we’ve written about over and over.

Alas the evil has not persuaded the shareholder to revolt to change it.

But now there is the stupid:

TWITTER IS SHUTTING DOWN TWEETDECK FOR WINDOWS: Funny, when I joined Twitter in December of 2008, Tweetdeckwas Twitter for me. Built around multiple columns, with one for people in my Twitter Stream, another people responding to me, and another direct messages, Tweetdeck allowed me to have real time conversations, instead of trying to decipher the firehose of content coming out of my Twitter homepage. (That was back when I wanted to be interactive. After watching endless Twitter flamewars, I’m much happier to simply retweet interesting news and comments, and save my content creation for here and the main PJM site.)

“Twitter’s plan is to push all users to Twitter.com for their advertisement revenue,” as their stock price has cratered in recent months.  That that tends to happen when companies exit their original function to go full-on SJW instead. This despite the fact that “Tweetdeck is insanely popular among Twitter desktop users. They had previously bought the client.”

But this isn’t the first time that a Sillicon Valley corporation flush with cash has bought a product in order to eventually kill it.

And twitter is being kind enough to make sure every Tweetdeck users knows it when they open the app.

stupid twitter

 

 

Before I discovered tweetdeck twitter was of no interest to me, one had to have multiple windows open or constantly be checking items to see what people were saying.  It just wasn’t worth the effort.  With Tweetdeck twitter suddenly became user friendly and starting Tweetdeck became a regular part of my startup sequence for my computer and the ability to see Direct messages at the same time as tweets was VERY useful (although Anthony Weiner might disagree).

The impending end of Tweetdeck means I would need to have a browser dedicated to twitter that I would have to constantly refresh to see what is being tweeted.

Frankly it’s just not worth it and if it’s not worth it to me how much less worth it would it be to people who use multiple social media platforms.

Twitter is hemorrhaging users, so how does twitter react?  Make it harder for users to use twitter.

That’s going to increase the customer base isn’t it?

The shareholders at Twitter might be willing to forgive Jack for being evil, perhaps some of the bigger ones are ultra liberals who want to silence conservatives so they’re onboard with it.

But will they forgive stupid that costs them users across the political spectrum?

We’ll see.

Closing FYI:  After April 15th I won’t be tweeting regularly, If I see an embedded tweet on a site I might retweet it or comment on it via the site it is embedded on.  If you would usually DM me on twitter I suggest emailing me instead at DaTechguy AT Datechguyblog.com because I’m less likely to see it, or call me (not on my cell but on my home number, I rarely carry my cell unless I’m traveling).

Closing thought: Given Trump’s dependence on twitter to bypass the media could this be a tactic to decrease his reach down the home stretch?

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Via Elder of Ziyon let me tell you about a company called Asal technologies

“We have a window of opportunity to demonstrate our skills,” said Murad Tahboub, CEO of Asal Technologies, a Palestinian outsourcing company that works with Comply and a handful of other Israeli-based companies. “The more people know about us … the more comfortable they will be in doing business with us.” This is easier said than done. Comply’s office in Hod Hasharon is only about 20 miles (30 kilometers) from Asal Technologies in the West Bank city of Ramallah – but they are worlds apart.

and when it comes down to outsourcing code for Israeli companies there is a real advantage to going local it when not surrounded

 

In the past three years, however, some have turned to Palestinian engineers and programmers. They are cheaper, ambitious, work in the same time zone, and – surprisingly to many Israelis – are similar to them.

“The cultural gap is much smaller than we would think,” said Gai Anbar, chief executive of Comply, an Israeli start-up in this central Israeli town that develops software for global pharmaceutical companies like Merck and Teva.

 

Well of course it is, you live in the same area, generally speak the same language and have many of the same concerns. If you check out their web site and twitter feed it looks like any other tech company, but the most important page is the careers page:

Client project:A large international software company is building new products and technologies and is seeking senior and junior software engineers to join an outsourcing project at ASAL Technologies.

The details:

B.Sc. in computer science, software/computer engineering, or related disciplines.
Strong knowledge in core computer science areas.
Solid object-oriented programming skills and OO design patterns.
Strong theory/algorithms and very good understanding on how to apply advanced knowledge to solve real problems.
Hands-on experience in agile software development, mobile applications, and multiple release cycles.
Strong analytical and organizational skills.
Methodical approaches to solving technical challenges with high attention to detail and data accuracy.
Highly motivated and self-reliant individual with true willingness to learn and work as part of a team.
Strong communication skills (oral and written) with the ability to act proactively.
Extra credit: Experience with mobile application development, cloud services, web scripting languages, Android, and Microsoft platforms/technologies.
Experience with mobile personal assistants is a plus.

The kicker, these jobs are located in Ramallah/Rawabi and the West Bank

Of all the stories of the middle east I suspect this is the one which is of the greatest threat to Hamas & the PA, first of all it destroys the false narrative out there:

Do you have internet?
Yes. We do have internet and electricity. Over the past 60 years, the West Bank had not sustained any outages due to political reasons. Currently ASAL Technologies has two fiber optic cables from two different ISPs to ensure 24/7 internet connectivity. And short term plans are to move the headquarters of ASAL Technologies to Rawabi -the first Palestinian smart city- where the infrastructure of the whole city has been optimized to meet international standards.

It’s an odd question to ask a software company, if they didn’t have internet they couldn’t operate now could they?

But how can you do business amid the violence and oppression?

Does the political situation affect your work?
No. Though it is hard to visualize if one hasn’t visited Palestine, the reality is that the political situation does not affect our ability to conduct business as usual with all of our clients. And to ensure that our employees can always access their workplace, we opened up a new branch in north of Palestine, and future plans are to open up yet another branch in the south.

You mean to say the evil jooes aren’t stopping you from making your business successful? Well put me in the laundry and pre-soak me 15 minutes!

All of these shatters the careful helpless meme built up concerning Israel. That’s bad for the PA, but the real threat to them is this:

If you have a class of Palestinians unshackled from the “death to Jews” mentality and furthermore not dependent on either terror dollars from Iran or handouts from the west for a living the entire dynamic changes.

I’ve said before that there is no limits to what the Arabs can achieve if they abandon their “death to the Jews” mantra and concentrate on making a better life where they are, these guys have the  potential to prove it.

I suspect ISIS, Hamas, Hezbollah, Islamic Jihad et/al  doesn’t approve they’d rather teach kids to stab jews. and as for the BDS movement it will have them going Kryten

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I know you can get the MSM for nothing, but that’s pretty much what most of them are worth.

This morning I wrote about a business that answered the $15 minimum wage in SF with Robots eliminating many of those positions. Via Lynn on Twitter we see a SF business that has gone in the other direction

since April, along with newly printed menus, every table sports a laminated card explaining just what a “living wage pizza” means.

All workers now earn $15 to $25 an hour as part of an experimental business model that also did away with gratuities and raised prices, making meals at all five locations “sustainably served, really … no tips necessary.”

The Result? A $30 pizza and a 25% drop in sales and the loss of lunch hours for some workers and more:

“The necessity of paying people a living wage in the Bay Area is clear, so it’s hard to argue against it, and it’s something I’m really proud to be able to try doing,” he said. “At the same time, I’m terrified of going out of business after 18 years.”

I predict a chain of robot Pizza shops in the area soon.

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I have yet to be replaced by a Robot so the only way I can keep doing this full time is if my pay comes from you. My annual goal is Twenty Two grand which will give me a nominal living doing this.

For a Donald Trump the 22K that would cover my expenses for the and the extra $10K that would pay for the roof, car, floor kitchen and bathroom repairs that I had to put on plastic would be nothing and if my traffic was the size of a Drudge getting enough people to kick in to cover those bills would likely not be an issue.

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I spoke David & Miriam of Adorote at the Catholic Marketing Trade show

Their web site is here you can find them on twitter here

It’s quite a drive from outside of Mexico City to NJ

Last week there wa a piece at Fox News concerning Seattle and the sudden discovery by some workers that an increased minimum wage has other costs:

Evidence is surfacing that some workers are asking their bosses for fewer hours as their wages rise – in a bid to keep overall income down so they don’t lose public subsidies for things like food, child care and rent.

Full Life Care, a home nursing nonprofit, told KIRO-TV in Seattle that several workers want to work less.

It’s a rational thought in the sense that if you can get $600 pay that you’re taxed on for working 40 hours or work half the time, get $300 that you’re taxed on PLUS $300 in government benefits that you’re not taxed you’ve effectively doubled your wages!

But there is something much more telling in this piece that brings to mind this TV commercial from Met Life.

The punchline of this commercial is that the Peanuts characters aren’t expected to understand why you can’t sell life insurance for five cents.

That sounds an awful lot like this San Francisco store owner who is doing his best to keep from closing thanks to a minimum wage hike ass in the city:

He doesn’t blame San Francisco voters for approving the $15 minimum wage, but he doesn’t think they had all the information needed to make a good decision.

Think about that sentence for a moment. He says flat-out the voters made a bad decision but somehow it’s not their fault for not having the info to make a good decision.

Why doesn’t he? Why isn’t it the responsibility of a voter to make an informed decision on a serious matter? Why, in an age where information and opinion are only a few clicks away, and the arguments of those who predicted exactly his result available to any who wanted to read them does this business owner assume that the same voters who send liberal stalwart Nancy Pelosi to the US congress time and time again should not be held responsible for their own ignorance?

Have we reached the point in America that when it comes to liberal voters, they are no expected to have any more sense than a bunch of cartoon characters? I guess that comes when schools are less interested in teaching business and math to people than analingus

Hey priorities are priorities.

Update:  At PJ Media

Those companies who can afford to not only pay their workers the new wage, but raise prices sufficiently to help pay for the increase. will survive. Those who work in industries where profit margins are small and highly sensitive to labor costs will have trouble. One thing is certain: there will be fewer workers receiving the minimum wage and fewer companies operating to pay them.

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