In the Bill James Baseball abstract he tell the story of a young pitcher who claimed he could strike out Ty Cobb any time any where on three pitches and told the manager of Detroit that it would only cost train fare to see him do it.

Figuring you never know the manager sent the fare and the kid got on the mound and pitched to Cobb. Cobb murdered every single pitch the kid threw and suggested to the manager that they keep the kid around to help keep him in a groove.

That’s what I thought of when I saw this at Glenn Reynolds site today

Hey maybe if Simon and Schuster can get Jack and the staff of the Chicago Review of Books to ban and boycott more of their authors their stock prices will go through the roof.

Then some itinerant Jewish exorcists tried to invoke the name of the Lord Jesus over those with evil spirits, saying, “I adjure you by the Jesus whom Paul preaches.” When the seven sons of Sceva, a Jewish high priest, tried to do this, the evil spirit said to them in reply, “Jesus I recognize, Paul I know, but who are you?”

The person with the evil spirit then sprang at them and subdued them all. He so overpowered them that they fled naked and wounded from that house.

Acts of the Apostles 19:13-16

As you might have heard Simon & Schuster gave a big book deal to Milo Yiannopoulos

Milo Yiannopoulos has parlayed his ban from Twitter  — and some controversial appearances on college campuses and cable TV shows — into a $250,000 book deal with Threshold Editions, an imprint of Simon & Schuster, The Hollywood Reporter learned on Thursday.

“They said banning me from Twitter would finish me off. Just as I predicted, the opposite has happened,” Yiannopoulos told THR, confirming the upcoming book without commenting on financial details.

Liberals aren’t happy and the virtuous folks at the Chicago Review of Books aren’t taking it lying down.

If you are a person who only casually follows the news, this might sound like a big deal, but folks who deal in the world of reality like Milo and Simon Schuster realize that this Twitchy post notwithstanding their courageous stand isn’t about shutting down Milo or punishing Simon & Schuster, it’s a desperate attempt to be noticed.

Let’s put it this way. Here is the Twitter page of he Chicago Review of Books at 12:07 AM EST on Dec 30th 2016 10 hours or so after their courageous tweet

Now there are two things that jump out at me here that any experienced twitter user will notice right off the top.

1. They follow more people than they have followers meaning they aren’t very popular.

2. They only have 4200 twitter followers and that’s 10 hours after their most famous tweet drew over 8000 likes.

Now let’s contrast that with Instapundit a site whose twitter feed is almost certainly going to promote Milo’s book

As you can see Glenn has over 74,000 followers and follows less people than the review of books has followers.  Clearly that statement in Professor Reynolds pinned tweet about not needing twitter applies to him but can’t apply to the Chicago Review of books.

“But DaTechguy”, you ask.  Isn’t that a tad unfair, Glenn is a big name, why don’t you compare it with someone smaller, OK let’s compare them to my own Twitter numbers.

The Chicago Review of books can take comfort in the fact that they have nearly but not quite 200 more followers on twitter than me, and that even if you add my followers on Gab which I joined last month

they still edge me.  However given that I have made absolutely no effort to solicit followers on twitter  other than one button on my web site since I joined (nor have I on Gab in the month or so I’ve been there) that feat seems much less impressive.

But that’s just twitter, and Milo’s banned from that.  Surely both Milo and Simon & Schuster must be worried about the drop in web traffic from the Chicago Review of Books web site if they boycott them in 2017?  That is they would if they didn’t bother to go to Alexa and check their rankings like I did.

Apparently not only has their traffic dropped like a rock over the last few months but they’ve only recently broken into the top 2,000,000 sites worldwide.  Now compare that again to Instapundit which is the biggest part of PJ media which Alexa measures.

You’re talking a top 7500 worldwide and top 2000 US site vs a top 2 mil site worldwide.  And remember multiple PJ media writers are almost certainly going to be reviewing milo’s book.

I’ll wager Simon & Schuster is shaking in their boots, but if you’re griping that it’s not a fair graphic because PJ media has multiple web pages, fine, let’s compare them to this site right here.

While we are no instapundit those figures aren’t bad for a blog based in Fitchburg Massachusetts a city of 45,000 whose only international notoriety is for being the home of the fictional Fitchburg Finches from the Harry Potter books particularly when compared to a site based in Chicago Illinois home of the World Champion Chicago Cubs and one of the most famous cities in the entire world.

In other words if I hired a blogger to review one Simon & Schuster book a month it would likely send them more traffic than a year’s worth of plugs from the Chicago Review of Books.

That’s why Simon & Schuster isn’t going to worry about this “boycott” because, while it’s likely true that the folks at the Chicago Review of Books hate Milo and are both outraged and jealous of his big book deal, they know this “boycott” of them is more about trying to make The Chicago Review of Books relevant than to take a stand against Simon & Schuster.  Or let’s put it another way:

Given our relative traffic ratings The Chicago Review of Books web site is likely to get more traffic from this blog post than from anything they will write themselves next year.

It’s not virtue signaling, it’s just signaling desperately.

Closing thought:  Anyone want to make book at which MSM will pick up this story, see the words “Chicago Review of Books” and  breathlessly reporting this “boycott” without bothering to check the stats?

Update: Bazinga!


Speaking of stats with two days left to the year we are at $8923 toward our TipJar goal of $22,000 for 2016.  With 2 days to go the odds of us picking up the remaining $13,077 are rather tiny.

However it is entirely possible that we can get manage $1,077 to finish the year in five figures and if somehow we managed to raise $2077 and make it to $11,000 I promise to hire one more blogger specifically to review at least one Simon & Schuster book every month just to drive the Chicago Review of Books people crazy.

So if you’d like to help support independent non MSM journalism and opinion from writers all over the nation like Baldilocks, RH, Fausta, JD Rucker Christopher Harper, Pat Austin, and John Ruberry plus several monthly & part time writers working here and want to help pay their monthly wages (and the Cartoonist I’m looking to hire, details here) please consider hitting DaTipJar.




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