Do you ever wonder if there is more you could do to improve your ecommerce website? Well, maybe there is. We have put together a list of useful tactics that can help you improve your ecommerce website and turn a lead into a customer.

1.  Start Upselling

Upselling is a great way to encourage a customer to buy a more premium product at the checkout. In fact, the tactic is thought to be 20 times more effective online than cross-selling. For instance, if a customer is looking at a handbag made from a low-quality material, why not upsell a similar style in a higher quality fabric?

For upselling to work, you must highlight the difference in the two products, which may convince a customer to pay a little extra for a higher quality item. Highlight a product’s USP, such as “handmade” or “as seen on TV”, etc. Ensure the upselling tactic relates to the original item, and only highlight products similar to a customer’s price range.

2.  Decrease Cart Abandonment Rate

One big issue troubling many ecommerce websites is cart rate abandonment. It is easy to take an abandonment personally, but don’t. Instead, take action to reduce the number of people clicking away from your website in the middle of a sale.

More than likely, a customer may not have been 100% confident a product was right for them during the online shopping experience, so they chose to click away. Look for ways to persuade them to buy a product from your website by providing free delivery or a welcome discount code.

Another effective tactic is an email marketing campaign, as you can send an automated email to remind potential customers to complete a purchase on your website. A well-designed, professional and friendly email could be all it takes to convince a visitor to buy a product.

3.  Build a Following with Instagram

Are you taking advantage of Instagram to drive traffic to your e-commerce site? If not, now is the time. While Facebook and Twitter are two of the biggest social media platforms, Instagram is certainly hot on their heels. It currently has more than 500 million active users and is growing five times faster than overall social network usage.

By using the right hashtags, stunning photos and scheduling posts at the right times, you could gain an impressive Instagram following in no time. As a result, you can direct a large proportion of followers to your website, who may browse and buy your products.

Encourage engagement by running competitions, beautiful advertising campaigns or providing a behind-the-scenes look at your products or office. Don’t forget to regram photos of followers using your collections, which will prove to others that you have many happy customers.

4.  Integrate Shopify with NetSuite

Did you know you can integrate Shopify ecommerce with NetSuite? The simple solution can help you to streamline back office operations to run a more efficient ecommerce business, which will provide you with more freedom to sell and deliver great products to your customers. Easily manage orders, cancellations and refunds in one location, while unifying stock levels and connecting multiple Shopify stores to a comprehensive account.

5.  Utilize Email Marketing

Email marketing is one of the most powerful marketing tools available. If you want to regularly engage with new and existing customers, while turning leads into sales, you must deliver aesthetically-pleasing, relevant emails directly into a subscriber’s inbox.

According to the Direct Marketing Association, the marketing tactic can provide an ROI of approximately 4,300%. While only 2% of social media followers will view your posts, it is believed an average of 90% of emails will reach subscribers. So, if you want to grow your online store, it is time to create an email marketing strategy that complements your brand and audience needs.

6.  Wishlist Reminder Email

One tactic you should add into an email marketing strategy is a Wishlist reminder. Allow a customer to place an item into their account’s Wishlist. If they haven’t viewed the Wishlist in a while or if the item will soon be sold out, send them a helpful reminder to consider buying the product before it is too late. This may cause a customer to develop a sense of urgency, so they may decide to buy the product after receiving your email.

7.  A Beautiful Website

Customers will not buy from a website they cannot trust. An easy-to-use, visually-appealing website will prove to a visitor that you are an established company. Don’t stuff a home page or landing page with too much text or photos, and try to find the right balance between the two.

It is not only the aesthetics that can cause a person to click away from your website. The site should feature well-written content and detailed product descriptions; provide clear navigation and offer a quick load time.

8.  Encourage Product Reviews

Prove to your customers that you have nothing to hide and encourage product reviews on your ecommerce site. A customer will appreciate your transparency, which is a great tool for building trust in your products. What’s more, it will allow each visitor to make an informed decision before they make a purchase. Highlight the product review section at the bottom of a page, and ask people to leave a review via an email marketing campaign or social media.

9.  Embark with Market Research

Update your collections to encourage customers to return to your store again and again. However, don’t rush in when adding new items to your inventory. Embark on market research to identify if market demand outweighs the cost.

Undertake keyword research and review social media trends to meet upcoming industry demand. Don’t be afraid to test items by listing them as “out of stock” to see how many people enquire about the product. Review the pages for each “out of stock” item to see which one receives the most attention, so you know the right product to sell to your customers.