There have been a lot of snark from a lot of Pizza companies about Papa John’s statement concerning the NFL protests hurting their sales.

Pizza Hut has bragged that their sales are up , Digiorno’s frozen pizza has been trolling them and plenty of people on twitter have followed suit, but if you look at all the tweets and the words you’ll not there is one thing that they have NOT done.

They have not taken a position on the NFL Protests

They have not moved to become an official sponsor of the NFL

Now if their premise is correct and that Papa John’s stock/sales slump is just about the pizza and not about their association with the NFL, and if all those who insist that the NFL, with it’s still high rating compared to everyone but their own past ratings, are a great deal than if Papa John’s decides to drop the NFL as this article suggests they might;

Papa John’s is reconsidering its sponsorship of the NFL amid declining ratings, the pizza chain confirmed to CNBC.

Papa John’s executives told The Wall Street Journal that top executives discuss returns on their advertising dollars with the NFL weekly and will see what happens for the rest of the season before making a decision. Additionally, Papa John’s is completely rethinking its advertising strategy as consumers cut the cord and move to digital.

…then naturally these pizza companies should be rushing to jump on board. After all the NFL even with their now lower rating are a valuable property and if association with the NFL has nothing to do with Papa John’s sales drop then these guys should be absolutely delighted to be the official pizza of the NFL. In fact DiGiorno doesn’t even have to wait, they can become the official frozen pizza of the NFL.

But for some inexplicable reason they have not. Maybe this is a clue:

Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.

or perhaps this:

While the overall stock market is up since the start of the football season, shares of the league’s broadcasters–CBS, Twenty-First Century Fox, Walt Disney (ESPN) are down. High-profile sponsors like Papa John’s (long synonymous with the NFL due largely to former Indianapolis Colts and Denver Broncos quarterback Peyton Manning‘s status as a spokesperson and franchisee for the company), Anheuser-Busch InBev (Budweiser is paying $1.4 billion to be the league’s official beer sponsor through 2022)–whose shares were outpacing the market during the three-month period to the kickoff of the NFL season–have been under-performers.

For example Under Armor which put out a statement at the time of the protests saying:

“stands for the flag and by our Athletes for free speech, expression and a unified America.”

saw its stock price go down from $20.02 at the close of trading on July 31st to $11.61 on November 3rd.

So to all those claiming that Papa John’s is making excuses about dropping sales I ask this:

Can anyone explain if the NFL protests are not hurting ratings or advertising why the NFL and their advertisers are not part of the Trump stock boom?

For all their bravado hitting Papa Johns they know that to get involved in the NFL right now and to embrace the protests would hurt them far more than the NFL has hurt Papa John’s. They at least have the excuse of already being there before the protests started, any new advertiser would be jumping in after said protests implying support and no amount of folks on twitter saying otherwise will change it.


As I have no sexual secrets of rich liberals to sell or the sponsorship of a national pizza company I have to make my buck by going places and doing interviews all the time hoping people like it enough to pay for it.

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For weeks our friends in media, particularly in the sports media have been doing all they can to make sure that the entire world knows that whatever is the cause of the drop in ratings for the NFL and the empty seats it definitely , positively and just plain isn’t mostly connected to the players protesting during the national anthem.

We see story after story saying it’s over saturation, it’s the quality of play, it’s the injuries, it’s everything ANYTHING but the elephant in the room, the protests during the National Anthem that while it plays well with the radical left, and the players who support the radical left and the media that supports the radical left and the sports media that is even more radical than the regular media but is detested by the actual customer base of the NFL.

Well lo and behold Papa John’s Pizza which is a brand completely identified with the NFL has had a meeting and Papa John himself had decided to bluntly tell the world that the NFL emperor doesn’t have any clothes

In a teleconference Wednesday, company founder and CEO John Schnatter criticized how the league has handled the player protests and it’s impact on the company.

“The NFL has hurt us,” Schnatter said (via ESPN). “We are disappointed the NFL and its leadership did not resolve this.”

Papa John’s is the official pizza of the NFL, with scheduled commercial time slots during games. The NFL has promised Papa John’s additional slots for next year, but Schnatter still isn’t happy.

“Leadership starts at the top and this is an example of poor leadership,” Schnatter said, adding the issue should have “nipped in the bud” early in last year’s season.

They are being attacked merciless for telling the truth

After Schnatter directed his comments at the league’s leadership, the company quickly began trending on Twitter on Wednesday. Users accused him of blaming the players protesting racial inequality—and missed no opportunity to take jabs at their quality of pizza.

This spin is very funny but the funniest spin came from Pizza Hut

According to Business Insider, Yum Brands CEO Greg Creed told investors that Pizza Hut hasn’t seen the impact from NFL player protests that Papa John’s claimed to be damaging their business. Creed said:

“We’re not seeing any impact from any of that.”

While Papa John’s is recognized as the “official” pizza of the NFL, brands like Pizza Hut and Dominos rely considerably on NFL fans for their game-day sales.

The problem with this argument is an important contrast first Papa Johns:

Papa John’s, the official pizza company of the NFL, has a deal with the league and with 23 teams.

In other words Papa John’s is directly associated with the NFL in many people minds particularly those who buy Pizza. How about Pizza Hut? (emphasis mine)

According to CNBC, Pizza Hut, who has no affiliation with the NFL, saw 1 percent growth this quarter, higher than expected. “We’re not seeing any impact from any of that on our business,” the company said during an earnings conference call, according to CNBC

So let me get this straight, the evidence that the press is presenting that Papa John’s, a company totally associated with the NFL is wrong that the protests in the NFL that they are associated with are hurting them is that a similar company WITH NO AFFILIATION WITH THE NFL IS NOT HAVING THAT PROBLEM?

Am I the only person in the world who sees how absolutely insane that argument is?

By an odd coincidence that likely has nothing to do with what Papa John’s has said and it’s effect on other advertisers who might have noticed the same thing but said nothing the NFL put his ad on youtube today and played it during Thursday night football last night:

I’m sure that it’s just a coincidence that this ad started running right after the Papa John’s business and furthermore I’m sure the fact that at the restaurant I was at when it ran the person next to me said they didn’t believe them is simply anecdotal.


As I have no sexual secrets of rich liberals to sell or the sponsorship of a national pizza company I have to make my buck by going places and doing interviews all the time hoping people like it enough to pay for it.

If you like the idea of new media on the scene at for these time of things and want to support independent journalism please hit DaTipJar below.




Please consider subscribing, Not only does that get you my weekly podcast emailed to you before it appears either on the site or at the 405media which graciously carries it on a weekly basis but if you subscribe at any level I will send you an autographed copy of my new book from Imholt Press: Hail Mary the Perfect Protestant (and Catholic) Prayer


Choose a Subscription level



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