Generating visitors from search engine results is big business. In fact, competition is fierce when it comes to gaining a high placement on the almighty Google search results. Even a website that covers a niche subject will find it hard to stand out from like-minded businesses.
However, there are a number of steps that can be made that will help with pushing your website up the Google search rankings. Some of these are easy such as changing the image file names, while others will require plenty of dedication like producing regular blog content.
With that said, read on for five big steps to optimizing your website for SEO.
- Conduct keyword research
Relevant keywords that match your website’s subject matter will help boost attaining targeted visitors. As for how to conduct keyword research, there’s many detailed guides out there to offer assistance in that regard. Although utilizing Google AdWords is a good starting point.
- Implement those keywords
Once you’ve done that research, you need to place those keywords within your content! With that said, it is vital that you do this in a subtle fashion. Shoving in keywords in a ham-fisted way will not only spoil the overall quality of your content, but Google will also not appreciate this blatant keyword stuffing – to the point where they might punish your website when it comes to its search engine ranking position.
- Deliver beneficial content
Great content is going to draw in visitors for various reasons. Engaging and well-produced content is going to help retain customers. Such content is going to be shared by those that enjoyed it. Google appreciates such content and will push it up their search results.
As for producing rich content, ensure it is grammatically correct, enjoyable to read and full with visual content such as pictures/videos that will capture the reader’s attention.
- Change page titles and image file names
These might be seemingly small changes, but they can produce a big impact. Changing your page titles from something generic to ones that contain keywords will help with being spotted by search engines, as will changing the image file names in a similar fashion.
If you need help with fine-tuning your site or with any of the other aforementioned points, don’t be scared to hire someone to help. If your website is on the WordPress platform for instance, get in a professional WordPress Developer to check your website. After all, they might be able to spot beneficial changes that you have previously overlooked.
- Speed it up
Slow performance is a curse that nobody wants to suffer from with their website. If a site hasn’t loaded in a swift fashion, it can lead to potential visitors giving up within a couple of seconds and going to a competitor’s content instead. It goes without saying that is a bad thing for a number of reasons. To add to the bad news, Google is also punishing websites that are slow to act. Thankfully, you can make use of PageSpeed Insights to identify and rectify those speed-related issues.