Selling Tap Water P.T. Barnam would be proud

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Selling Tap Water P.T. Barnam would be proud

This Wall Street Jour­nal story shows in a city with a large enough pop­u­la­tion like New York you can find a niche mar­ket for about every­thing.

New York is known for its food niche stores: The Hum­mus Place. The Dough­nut Plant. The Dumpling Man. Even a spot ded­i­cated solely to rice pudding.

But this week, a store in the East Vil­lage went a step fur­ther: It sells New York City tap water.

Via Hot Air’s Green­room in a piece appro­pri­ately titled: Emperor’s-new-clothes alert

Con­sid­er­ing New York­ers’ jaded palates and their tire­less pur­suit of new culi­nary thrills and spills, don’t be sur­prised if Mol­e­cule catches on.

The whole “dis­crim­i­nat­ing palate” busi­ness is sub­jec­tive so it would not sur­prise me if many crit­ics find it appeal­ing although at least one notes the expen­sive fil­ter­ing process might have pro­duced unex­pected results:

My notes say “tan­nic” — a term usu­ally applied to an unpleas­ant astrin­gency in too-​young wine.

All that purg­ing yielded an unnatural-​tasting result.

The least sur­pris­ing line from the Wall Street Story is the one iden­ti­fy­ing the own­ers of the business:

Alexan­der Venet, a local art dealer and restau­rant owner, and Mr. Ruhf, a for­mer world cham­pion boomerang player, musi­cian and self-​described social-​justice activist

Talk about hit­ting stereo­types on the nose.

A final thought, if this busi­ness shows even the least sign of suc­cess in the next 30 days the Obama cam­paign fundrais­ing team need to hire these guys. If they can sell New York Tap water for peo­ple they might be able to reverse their fundrais­ing woes.

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The DaT­e­chGuy Fundraiser is in progress, The pri­mary goal of $3000 before the end of July. I think I can safely say I’m pro­vid­ing more value than guys sell­ing zapped tap water

For details click here for the progress check the ther­mome­ter to the right and to kick in hit DaTipJar”.

This Wall Street Journal story shows in a city with a large enough population like New York you can find a niche market for about everything.

New York is known for its food niche stores: The Hummus Place. The Doughnut Plant. The Dumpling Man. Even a spot dedicated solely to rice pudding.

But this week, a store in the East Village went a step further: It sells New York City tap water.

Via Hot Air’s Greenroom in a piece appropriately titled:  Emperor’s-new-clothes alert

Considering New Yorkers’ jaded palates and their tireless pursuit of new culinary thrills and spills, don’t be surprised if Molecule catches on.

The whole “discriminating palate” business is subjective so it would not surprise me if many critics find it appealing although at least one notes the expensive filtering process might have produced unexpected results:

My notes say “tannic” — a term usually applied to an unpleasant astringency in too-young wine.

All that purging yielded an unnatural-tasting result.

The least surprising line from the Wall Street Story is the one identifying the owners of the business:

Alexander Venet, a local art dealer and restaurant owner, and Mr. Ruhf, a former world champion boomerang player, musician and self-described social-justice activist

Talk about hitting stereotypes on the nose.

A final thought, if this business shows even the least sign of success in the next 30 days the Obama campaign fundraising team need to hire these guys. If they can sell New York Tap water for people they might be able to reverse their fundraising woes.

—————————————-

The DaTechGuy Fundraiser is in progress, The primary goal of $3000 before the end of July. I think I can safely say I’m providing more value than guys selling zapped tap water

For details click here for the progress check the thermometer to the right and to kick in hit DaTipJar”.