This Wall Street Journal story shows in a city with a large enough population like New York you can find a niche market for about everything.
New York is known for its food niche stores: The Hummus Place. The Doughnut Plant. The Dumpling Man. Even a spot dedicated solely to rice pudding.
But this week, a store in the East Village went a step further: It sells New York City tap water.
Via Hot Air’s Greenroom in a piece appropriately titled: Emperor’s-new-clothes alert
Considering New Yorkers’ jaded palates and their tireless pursuit of new culinary thrills and spills, don’t be surprised if Molecule catches on.
The whole “discriminating palate” business is subjective so it would not surprise me if many critics find it appealing although at least one notes the expensive filtering process might have produced unexpected results:
My notes say “tannic” — a term usually applied to an unpleasant astringency in too-young wine.
All that purging yielded an unnatural-tasting result.
The least surprising line from the Wall Street Story is the one identifying the owners of the business:
Alexander Venet, a local art dealer and restaurant owner, and Mr. Ruhf, a former world champion boomerang player, musician and self-described social-justice activist
Talk about hitting stereotypes on the nose.
A final thought, if this business shows even the least sign of success in the next 30 days the Obama campaign fundraising team need to hire these guys. If they can sell New York Tap water for people they might be able to reverse their fundraising woes.
The DaTechGuy Fundraiser is in progress, The primary goal of $3000 before the end of July. I think I can safely say I’m providing more value than guys selling zapped tap water
For details click here for the progress check the thermometer to the right and to kick in hit DaTipJar”.