As you might have seen the Traffic at the Drudge Report is not what it has been.
According to Comscore data, the Drudge Report had 1.488 million unique visitors in July 2020 — the most recent month for which data is available. That’s down 38.0% from July 2019, when the site boasted 2.399 million unique visitors.
Remarking on a post that said the Drudge Report had seen a “historic crash,” the president wrote on Twitter Sunday, “Such an honor! Drudge is down 40% plus since he became Fake News. Most importantly, he’s bleeding profusely, and is no longer “hot”. But others are! Lost ALL Trumpers.”
The President who has been a frequent target of the change in editorial direction for Drudge has weighed in.
Drudge’s move raises some interesting questions that we simply don’t know the answer to. Here are some that come to mind. All of these questions presume that he has not actually sold the company:
- Matt Drudge came on the scene where there was pretty much no media servicing the conservative point of view. Did Mr. Drudge see this as a potential profitable market to be served independent of his personal views and act accordingly or did conservatism reflect his actual views at the time which coincided with market demand.
- Until the rise of Donald Trump Drudge was considered a reliable conservative voice. Is the editorial change exclusively a “NeverTrump” or “Trump must Go” change or will this be a permanent move to the left?
- Is the current editorial stance of the Drudge report revenue based, that is, has he accepted a large fee or regular fees to steer his coverage in its current direction?
- Does the current editorial direction of the Drudge report reflect Mr. Drudge’s personal views, if so does this reflect an evolution of his views or the fact that he is comfortable enough financially that he no longer needs to promote views he disagrees with to live well?
- Given that Matt Drudge is considered a rather private person and that he has done very well for decades does he really give a damn if his traffic is down or not?
In the end none of this matters. You can make a very nice living off advertising for a site that gets a 1/3 of what he is currently drawing now so unless Drudge has creditors chasing him or unless his name is recorded somewhere on a Ghislaine Maxwell’s list that we haven’t seen it’s very likely that Mr. Drudge is not going to be all that concerned about what anyone else thinks about his traffic