The Tapper Media Trap

I am the Editor

Cardinal Richelieu: [whispered to the King] I am the state, Your Majesty. Let us say it now, privately, so that we never have need to discuss it in public. I am France, Louis. I am the state. These men have set themselves above me, and it is I, Louis, and not you who sit in judgment. I render that judgment now.

The Three Musketeers 1948

One might wonder why Jake Tapper of CNN would put him self out there with a virtue signaling claim to the NYT that was so easily disproved by the people he was trying to appear superior to.

The first thought of course is given he was talking to the NYT he presumed that the audience there would never see the evidence to expose the lie since they live in a media bubble that will not report or acknowledge this evidence and to some degree this is likely correct but there is another factor to play here.

Fifteen, Ten or even Five years ago Jake Tapper was in a position where just about any media network would jump at him if available and he would be able to command a solid seven figure salary and bring in ratings and a reputation constant with such a pay.

Now however the law of diminishing returns is in play. CNN in general and Mr. Tapper in particular are now speaking to a dwindling audience which is more and more resembling a cult seeking affirmation rather that people seeking information.

Furthermore his employers whose corporates masters are dependent on the market that China provides and are thus requiring a narrative that supports such a message are not likely to be shy about enforcing that orthodoxly.

It’s easy to say: “I’m not going to sell myself.” But I don’t know what he has out for loans, or college debts for his kids or his mortgage situation or anything else and the bottom line is that there are plenty of people in his diminishing industry who would happily take over his seat at a tenth of the price he is currently commanding.

And if he finds himself off too far off the reservation it’s not just the CNN gig, it’s the prospect of book deals, or speaking engagements or all the other things that supplement his income that could suddenly vanish. Cure Henry Hill:

Henry Hill: And that’s the hardest part. Today everything is different; there’s no action… have to wait around like everyone else. Can’t even get decent food – right after I got here, I ordered some spaghetti with marinara sauce, and I got egg noodles and ketchup. I’m an average nobody… get to live the rest of my life like a schnook.

Good Fellas 1990

That’s the thing that I suspect restrains Jake Tapper in particular and prominent members of the media in general fear. Foot wrong and the same media companies that made them can toss them back into the mass of the people to live their lives as normal people. Without perks, without reputation, having to rebuild a living an an audience on one’s own merit.

This above all else is why the left has done all it can to create a post Judeo-Christian culture. Courage is one of the greatest virtues and fruits that comes from faith because when faced with such a situation we realize we are not alone.

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