Facebook is everywhere. Our kids dance studio uses it to communicate with us. The Submarine Base in Groton uses it to let you know when the base is closed due to snow. The military’s Airlift Command uses it to notify people of upcoming flights. Facebook’s ease of use caused many places to use Facebook in place of email, website and texting notifications and updates.
All that dependency comes with a price, because Facebook is too big to care. Instead of being a neutral platform, Facebook took sides on issues. At first, it was non-controversial, like when Facebook would remove suicide videos or obviously pornographic images. But it became too much of a temptation, and it wasn’t long before Facebook was manipulating news feeds and canceling whomever it willed.
President Trump was an obvious canceling choice. But Law Enforcement Today? That’s a bit weird. Or plenty of other folks like Ron Paul. The latest one is Australia, which tried to cash in on Facebook sharing its content. Instead of sharing, Facebook banned all Australian news sources from being shared on its platform. If your news revenue relied on social media sharing, a move like this is devastating to your business.
BTW, the EU assures us it “can’t happen to them.” Don’t hold your breath.
If your small business or club relies on Facebook for communication, you’re vulnerable. Whenever the military invades an area, the first thing they destroy is enemy communication platforms. If you can’t communicate, you can’t organize, and you certainly can’t get anything useful done.
To illustrate this point, I once spoke with firefighters that rescued people in the aftermath of the Twin Towers attack on 9/11. One of the things not discussed is that there are a lot of cell and radio towers on the Twin Towers. When they came down, it crippled cellular communications in the area. Firefighters and police resorted to runners to pass messages while pulling people out of rubble.
You are much better off, and much safer, with a good email system, blog and website, plus a social media platform that respects you, like MeWe. Because if Facebook can cancel Australia, what stops them from canceling you?
This post represents the views of the author and not those of the Department of Defense, Department of the Navy, or any other government agency.