Virtually every company engages in digital marketing in some way, but there are lots of different ways you can reach your audience through digital platforms. In this guide, we will take a look at some of the main options for companies looking to improve their digital marketing.
Search Engine Optimization (SEO)
One of the most important parts of digital marketing is being able to get websites ranking at the top of the search engines. When you achieve this, you get free, organic clicks that can bring thousands of visitors to your site each month.
For professional digital marketers who don’t specialize in SEO, a great way to improve your offering to your clients is through an SEO reseller program, which allows you to make use of the expertise of an SEO company under your own brand name.
SEO provides business with a great ROI and steady stream of traffic that boosts sales and increases brand awareness.
Pay Per Click (PPC)
Getting to the top of the search engine rankings takes time and consistent effort. Sometimes you need immediate results though, and in these cases, pay per click advertising is a great medium to turn to.
PPC allows your business to feature at the top of the search engine results pages (SERPs), but the key difference is you pay for every click you receive. This might make PPC more expensive, but it’s a great way to get your message in front of a targeted audience and reach people with a strong buying intent.
Your content is like the bricks and mortar that your website is built upon, and it forms an important part of your digital marketing strategy.
No matter how good your SEO listing is, or PPC ads are, it’s rare that you convince someone to buy something from you there and then. Instead, you’ve got to build a relationship with the customer and convince them that they need your product or service.
This is where content marketing comes into its own. You create the informative content that establishes your expertise and convinces people that they need your service.
You can then use your SEO, PPC, social media, and email marketing to bring people to the content.
Part of marketing is reaching your target audience where they are, and there are a huge amount of them on social media.
This makes platforms such as Facebook, LinkedIn, Pinterest, and Instagram great places to share your brand and reach people with your key messages. Different people respond to different forms of marketing, and social media certainly isn’t one that should be underestimated.
One challenge with digital marketing is to consistently build touchpoints with your potential customers. When someone comes to a blog on your website, they might click away and never return to your site, even if they enjoyed the content.
When you’ve got someone’s email address, though, you have an easy way to contact them and build that relationship. This is one of the reasons why so many companies engage in email marketing, and it’s a very important part of digital marketing.