Conservatives’ quiet boycott of woke Olympics succeeds

Blogger after a race in 2019

By John Ruberry

Did you hear about the massive organized protest by American conservatives of the Toyko Olympics? 

No?

That’s because there wasn’t one. 

The 2020 Summer Olympics, delayed a year because of the COVID-19 pandemic, got off to a bad start, unless you are woke.

In a women’s soccer match between Team USA and Sweden, athletes from both sides took a knee rather than stand for the Star Spangled Banner. Sweden won the match, 3-0. The US women’s soccer team was the overwhelming favorite to win a gold medal in Tokyo, it ended up with the bronze.

Earlier this year the International Olympic Committee rescinded its Rule 50, which stated “No kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas.”

The Olympics are a dying movement. More on that in a bit. But the woke protests just add accelerant to the fire. 

In competitive sports success of course is achieved by winning a game, crossing the finish line first, or lifting the heaviest object, or throwing it the farthest. 

The Olympics are a big business, despite being comprised of not-for-profits such as the United States Olympic and Paralympic Committee, or more commonly in other nations by government ministries of sport.

The big money for the Olympics comes from TV rights and revenue for the broadcasters. If you envision television ratings as a shot put, then that heavy ball appears to have been thrown by a weak child.

From Fox News

NBC is giving advertisers who bought airtime during the Tokyo Olympics extra commercials due to underwhelming ratings for this year’s 2020 Olympic Games, fueled by a pandemic-weary population and backlash against woke athletes protesting the U.S. flag and national anthem. 

NBC Sports Chairman Pete Bevacqua insisted to the Associated Press that the network would still make money on the 2020 Olympics – but left out details about how much. 

NBC’s primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers — for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games and 53% less than the 2012 London Olympics. The opening ceremonies saw their lowest viewership since 1988.

Yeah, yeah, yeah, I know, there are more television offerings than ever. And some people will watch Olympics segments on NBC’s YouTube channel and those viewership numbers are not included in the network’s ratings total. 

But the viewership numbers still suck. 

Wokism likely contributed to the ratings rout. That may change soon as conservatives are mobilizing against Critical Race Theory and the Democrats’ hard shove to the far-left, but conservatives don’t have a boycott apparatus in place, such as the liberals do with medium-sized groups such as Media Matters and tiny Twitter armies such as Sleeping Giants. That’s because those on the American right calmly reach for the remote and watch something else when they are offended. Or they simply stop buying products, such as what I did after Gillette ran its toxic masculinity television commercial two years ago. I loved its Good News razors. But I don’t want to put money into the hands of a company that insults me. And now I use Bic razors–which I like better and I probably never would have considered purchasing until that nasty commercial. Gillette owes Bic a finder’s fee for making me a customer. [Corrrection: a commenter mentioned that it should have been written the other way around.]

People watch sports, or buy tickets to live events, for many reasons, but the drama of a competitive event is likely the primary one. Not for the politics, that’s for sure.

And conservatives don’t need a Media Matters-type group to tell us what not to watch. Again that may change soon but the American right doesn’t possess the kneejerk compulsion to regularly pressure companies to avoid a network, a website, or a television program.

NBC is in trouble because it already purchased the US rights to every Olympics through 2032. Because leftism is a quasi-religion don’t look for the IOC to reinstate its protest ban for its athletes any time soon.

And yes, the Olympic movement is dying. Only two cities bid for the 2024 summer games, Paris and Los Angeles. The French capital was the winner and LA was immediately awarded the 2028 games. There was no other bidder. And for the 2032 Summer Olympics, the “winner” was Brisbane, Australia, the only bidder. 

For the 2022 and 2026 winter games there were only two bidders each.

Of course that’s because organizing the quadrennial Olympics are big money losers for host cities. Los Angeles managed to turn a profit with its last summer games–but that was in 1984. The 2004 Summer Olympics in Athens, the 2014 Winter Olympics in Sochi, and the 2016 Summer Olympics in Rio de Janeiro were particularly ghastly financial debacles. Allegations of corruption in the bidding process over the years makes one wonder how stupid supposedly smart people can be.

Athens is a city of many notable ruins–and now Greece’s largest city can add numerous sites from the ’04 games for tourists to marvel at.

As the expression goes, when you get woke you go broke. 

But the Olympics were already arguably broke. 

Next year Beijing hosts the Winter Olympics. I can think of a bunch of reasons not to watch. China is a communist dictatorship, it has a long history of doping among its athletes, there are over two-hundred concentration camps that incarcerate Uighurs in China, and what else? Oh yeah, there’s a good chance that the COVID-19 virus escaped from the Wuhan laboratory, which destroyed the international economy and killed millions.

Woke protests will seal the deal for me and many more in a few months when the Olympic flame is lit in Beijing.

Corporate CEOs need to listen to the millions of quiet conservative protesters like myself and not the dozen or so left-wing screamers who show up at their board meetings. There are more of us than them.

John Ruberry regularly blogs at Marathon Pundit.

Update: (DTG) Liberty Lanche! Welcome Liberty Daily readers Take a peek around. Discover the Mystery that has befuddled New York Writers , Check what’s under my Fedora this week, watch my occasional commentary, and if you’re a Catholic download our August Indulgence Calendar and if you liked John’s piece, you can find more of his writing here and don’t miss my other Magnificent Seven Writers:

Oh and if you’re wondering who this guy is and if you should help pay my writers and our bandwidth costs, I’m the guy who is a room full of hostile press during press conferences actually asked Donald Trump neutral or friendly questions.

It hasn’t made me a lot of friends.

Hispanic votes, NK Defectors, NK Media, NK Crushing of Dissent and Russian Cosplayers with Credit Cards.

Now that we’ve seen reports of heavily “Hispanic” towns and cities in Texas voting GOP I’m wondering if the left is re-evaluating their border policies? It’s been joked for years that if they thought illegal immigrants would vote against them the left would have built the wall decades ago.

None of this should be a surprise, after all these folks didn’t leave one shithole to come to another


I really was taken by the report of the North Korean defector being amazed at the amount of censorship of thought going on around here lately. It was an important reminder that being American doesn’t confer immunity from tyranny stupidity, ignorance and most importantly cowardice without which none of these woke warriors would be able to function.

The degree of cowardice is simply astounding.


Our media has been very North Korean like lately or should I say it’s been that way for a while but only recently have they been publicly exposed in terms of lie after lie. So many that Donald Trump even took a victory lap in terms of how many false stories they pushed where he was right and they were wrong.

Spreading disinformation is dishonorable on their part. Knowing that it’s going on and doing nothing about it is dishonorable on our part.

The media and even the Biden Administration doesn’t care what we actually know as long as we play along and let them do it.


Of course the most North Korean thing going on has been the treatment of the Jan 6th protestors by this government in terms of charges, holding of people incommunicado etc. That this is going on while the people who literally burned cities were and still are given a pass is a national disgrace. That so many in law enforcement in the Capital and in the FBI are going along with this are a bigger disgrace.

I find myself turning to this speech from the 1935 Movie Captain Blood when he is asked at trial to plead Guilty or not Guilty to joining the Momouth’s rebellion:

Prosecutor: Peter Blood… guilty or not guilty?

Dr. Peter Blood: It’s entirely innocent, I am!

Clerk of the court: Take the stand and face his Lordship. [Peter Blood does so] Are you guilty or not guilty? You must use the right words.

Dr. Peter Blood: Words is it? Oh. Not guilty. And speaking of words, I’d like to say a few about the injustice of keeping an innocent man locked up for three months in such filth and heat and ill-feeding… that my chief regret is I didn’t try to pull down the filthy fellow that sits on the throne!

Who knew so many had ambitions to tyranny?


Finally I’ve noticed that on Rule Five Sundays at the other McCain Wombat (who is in charge of said post) has shifted from highlighting established stars to international cosplay girls in the lead of said post (many of them Russian).

Now while I acknowledge the cultural changes of the readership, concede that beauty is not confined by boarders and even smile at the idea of these young ladies making a living as models bypassing official agencies that might exploit them I really question the wisdom of those who might go to their sites and subscribe.

After all, in an age of ransomware attacks do you really want your credit card, bank or even paypal information in the hands of a Russian site just to look at some girl playing dress up?

Remember your information’s security is only as good as the least trustworthy or careful person holding it.

To reign, divide. This is the goal of critical race theory

By John Ruberry

I’d like to add my thoughts to Christopher F. Rufo’s superb piece in City Journal that attacks critical race theory. First an explanation of what that is. In short, critical race theory is the belief that America is systematically racist. Yes, you’ve heard that term before, systemic racism. White Americans created this nation, according to critical race theory, primarily to perpetuate white supremacy and they are doing so today.

Wrong on so many counts. 

While many of the Founding Fathers were slave holders some were abolitionists. A Civil War–two of my ancestors fought for the Union by the way–was fought to end slavery. But since the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Fair Housing Act of 1968 became law, it’s hard to argue that America is systemically racist. Yes, there is still racism among Americans but most of us live, work, and interact with people of other races without incident–even better, many think nothing of it.

When I was a child intermarriage among the races was rare. While Americans still are much more likely to marry within their own race, in 1967, when the US Supreme Court ruled that laws in some states that banned inter-racial marriage as unconstitutional, only three percent of Americans married someone outside their race. By 2015 those numbers had risen to 15 percent.

There is much progress to be made–there should be no racism. 

If America is truly “rigged” or “fixed” for the white man, then why is our southern border being overwhelmed by migrants from Mexico and Central America? Why do immigrants from Asia or Africa continue to settle in the United States?

Critical race theory, which is an offshoot of Marxism, is being taught at our schools. While there is some pushback against this indoctrination but there needs to be more, especially since the Biden administration supports critical race theory. Opponents who speak out against this toxicity should be prepared to be called racist if they are white–or naive fools if they are not. The use of kneejerk false accusations against those with other ideas is one of the many weapons of the left.

One goal of the practicioners of critical race theory is to divide us into oppressors (white) and oppressed (minority). Divide and rule is an ancient tactic of totalitarians. The next step for these self-righteous ones is to divide people into even more groups, making rule by one person, or one idealogy, an easier task. Those other groups could be rural, urban, suburban, southern, western, and more.

Left-handers versus right-handers, anyone?

The use of such tactics ironically mirrors who the “woke” persistently vilifies, the colonizers.

Speaking of the genocide in Rwanda in the 1990s on NPR yesterday, former UN senior adviser Elizabeth Nyamayaro said, “And a lot of that also had to do with lots of colonial policies that – you know, I grew up in Zimbabwe, and we were colonized by Britain. And one of the devices that was used to control the massive population was to split us – you know, split us into different groups, give us different rights so that whilst we fought amongst ourselves, you know, those in power would continue to rule over all of us.”

Supposedly in the fifteen century, Louis XI of France said, “To reign, divide.” In the workplace I’ve had a few psychotic bosses who “managed” this way.

Is this the American we want to live in? Us versus them? You versus me?

Never forget, you are not automatically a racist if you oppose critical race theory. You simply are against that divisive poison.

John Ruberry regularly blogs at Marathon Pundit.

Milwaukee Journal Sentinel is wrong, there was a riot goin’ on in Kenosha

Car dealership last Sunday in Kenosha

By John Ruberry

The headline is a reference to the Sly and the Family Stone album from 1971, There’s a Riot Goin’ On. He’s largely forgotten now–although some his songs remain recognizable to the masses–but Sly Stone was the Prince of his day, a crossover artist, that is, he was very popular among blacks and whites. His band, unusual for the time, was multi-racial. Just like Prince and the Revolution.

The album title was a sarcastic reference to the riot that broke out when the band couldn’t, or Sly Stone wouldn’t, show up for a performance at Grant Park in downtown Chicago the prior year. Stone had a reputation for blowing off gigs, which added to the excitement, as well as the tension, of a Sly concert. Will the superstar show up?

Well on July 27, 1970 tension prevailed when Sly and the band were a no-show. Store windows were smashed, police cars were set on fire, rocks and bottles were thrown at cops, and three people were shot in what the contemporary media called a riot. Because it was one. The Chicago Sun-Times front page headline from the next day read “Rock fans in riot, 90 injured, 148 held.” Looking back to my own youth in the Chicago area I can now understand why my parents were horrified when I expressed my interest in going to rock concerts later that decade. The subhead of that Sun-Times article read, “Battle starts in Grant Park, spills over into Loop.” A look at the media images available on Google of the riot confirms the diverse spectrum of Sly Stone’s fan base.

Fifty years and a month later there was a riot goin’ on sixty miles north of Grant Park in a small Wisconsin city that has been devoured by Chicago and Milwaukee suburban sprawl, Kenosha.

Except Wisconsin’s largest newspaper, the Milwaukee Journal Sentinel, didn’t call it a riot, instead is chose such tame words as “unrest” and “disturbance.” Readers of the Journal Sentinel complained which led the paper to publish an article that explained the apologist tone (my words) of last month’s coverage of the Kenosha riots that broke out after Jacob Blake, a black man with an open warrant for his arrest, was shot seven times by a police officer in what is clearly a tragedy.

From that paper:

As we’ve seen in cities around the country this summer, protest participants and the activities surrounding them often change throughout the day and night. Peaceful protests can happen all day long and then fires can be set or violence occurs late at night by people not associated with the protesters. Would it be fair or accurate to label all that happened that day a “riot” — especially in a headline summing things up? We don’t think so.

And there are historical racial overtones in the use of that word in America.

As Dorothy Tucker, president of the National Association of Black Journalists, said on the PBS NewsHour in June, “There is concern that it is automatically labeled as a riot if it is African-Americans who are protesting, but it’s not labeled as a riot when you see the same kind of destruction after a concert or after a sporting event. So there are words that have that association.”

Of course the Journal Sentinel sent reporters down Interstate 41-94 to see Kenosha for themselves. There was vandalism, arson, and looting. In short, a riot. I visited Kenosha–after the riots were over–twice last week. My blog reports are here and here. Downtown every business was boarded up. So were the churches. Most horribly, an automobile dealership with about 100 cars in its inventory saw nearly every one of its cars set ablaze. Near that dealership Kyle Rittenhouse, an Illinois teen, allegedly shot two people and wounded a third during the, ahem, disturbance.

What occurred in Kenosha met the commonly accepted, unless you are woke, definition of a riot.

Yes there are peaceful protests and peaceful activists protesting the death of George Floyd and other outrages. But Antifa and the like, as I’ve remarked before, are using these protests as a Trojan horse to raise hell. See Portland. Even Chicago’s liberal mayor, Lori Lightfoot, admitted so, albeit in slightly more moderate language last month as I noted in this space before. “What we’ve seen is people who have embedded themselves in these seemingly peaceful protests,” she told Face the Nation, “and have come for a fight.”

With such reporting on “facts” it’s easy to comprehend why readership of daily newspapers such as the Journal Sentinel continues to plummet as these publications are more concerned about appearing woke and satisfying the left-wing echo chamber they choose to inhabit.

In another Chicago reference, a Black Lives Matter organizer, Ariel Atkins, said of looting, “That is reparations.” A New York BLM leader supported her claims.

Last week the Wall Street Journal’s Best of the Web James Freeman said of such contorted reporting and the questions of why the Journal Sentinel purses such a strategy, “No doubt citizens nationwide have the same question for many politicians and members of the press corps who have lately been extremely creative in conjuring euphemisms for destruction and lawlessness.”

Thankfully one such mainstream media euphemism for riots, which dates back to the Occupy movement, “mostly peaceful,” has been for the most part placed into forced retirement, but only because of repeated ridicule on Twitter and other social media platforms. As Mark Levin quipped on his show a few months ago, “Mostly peaceful means mostly violent!” But as you’ll see “mostly peaceful” has not been completely eradicated.

As for Kenosha, as I mentioned before, every downtown business was hit by looters. Even on the edge of the city malls were struck by vandals and thieves. Those businesses of course employ people. Families are supported by them.

There was a riot in Kenosha last month. A three-day long one.

Even if Milwaukee Journal Sentinel refuses to say so.

It could be worse. A chyron graphic on CNN with the backdrop of the cars on fire in the dealership pictured on top read “Fiery but mostly peaceful protest after police shooting.” That image was so wrong even Brian Stelter of the network criticized it.

John Ruberry regularly blogs at Marathon Pundit.