What That Ebony Mag-RNC Thing Was Really About

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What That Ebony Mag-RNC Thing Was Really About

by baldilocks

This week’s racial con­tro­versy involved Ebony Mag­a­zine senior edi­tor Jami­lah Lemieux and RNC staffer Raffi Williams — son of Fox News com­men­ta­tor Juan Williams. When you’re read­ing the con­ver­sa­tion, stop see­ing red and try to see green.

#SMH @JamilahLemieux is harm­ing the Ebony brand. Ques­tion­ing “black­ness” is some­thing @EBONYMag has fought for yrs! pic​.twit​ter​.com/​y​h​B​O​e​IXGhl

— D.J. Jor­dan (@_DJ_Jordan) March 27, 2014

I’ve had this hap­pen to me before; com­mented on some Twit­ter topic regard­ing black per­sons and been told by some self-​appointed guardian of Twit­ter black­ness — a mem­ber of the “Black Twit­ter Mob” (BTM) – to “stay out of black folks’ busi­ness.” I guess the photo of my san­daled and very dark foot, which serves as my Twit­ter avatar — not tbaldilockso men­tion my African sur­name – was not enough of a clue for another of these guardians.

One might won­der why this sort of thing occurred at all. Why would a senior edi­tor of a ven­er­ated pub­li­ca­tion like Ebony behave in this man­ner? And, regard­less of Mr. Williams’ race, if she really didn’t want to talk to white peo­ple, why would she be com­ment­ing on Twit­ter in the first place?

Why don’t these con­ver­sa­tion seg­re­ga­tion­ists cre­ate a “Black Folks Only” ver­sion of Twit­ter, and go spew there?

I’ll tell you why not; because they don’t have to. It’s eas­ier and free to attract the like-​minded via a Twitter-​feud. (Con­ceiv­ing an inno­v­a­tive means of com­mu­ni­ca­tion, build­ing it and attract­ing users/​customers, how­ever, is a much more dif­fi­cult set of goals to meet. Plus, work is involved.)

Here’s how to fur­ther under­stand the finan­cial rea­son as to why this hap­pened. The first thing that needs to be observed about Ebony Mag­a­zine is this: it’s a corpse; its hey­day was in the 60s and 70s. They were putting copies in the mail gratis dur­ing the last few years of my great-aunt’s life (she died in 2012 at age 91). They couldn’t even get her to buy the mag­a­zine, not even on past sub­scrip­tion or rep­u­ta­tion. There­fore, its pub­lisher and edi­tors are attempt­ing to re-​animate it by any means necessary.

There­fore, this Lemieux per­son is attempt­ing to attract BTM Inter­net bada**es to the mag­a­zine by doing the thing which the BTM will always applaud: attempt to intim­i­date white peo­ple. A slap-​down on a “white” guy or one of these dreaded, scary black Repub­li­cans — the same thing in their minds — might serve this pur­pose, and, at the same time, help to shed Ebony’s old-​school, grandma and grandpa, Uplift-​the-​Race image.

And even though the pub­lisher of Ebony responded to an open let­ter from RNC Chair­man Reince Priebus with a real and classy apol­ogy, the tac­tic can be con­sid­ered an ini­tial suc­cess, since BTM sorts are still in a froth.

Only Ebony’s accoun­tants can deter­mine if the tac­tic has long-​term success.

I pre­dict that there will be none, how­ever. Black Twit­ter Mob types don’t read any­thing longer than 140 characters.

(Thanks to Ace and to Twitchy)

Juli­ette Akinyi Ochieng blogs at baldilocks. Her first novel,Tale of the Tigers: Love is Not a Game, was pub­lished in 2009; the sec­ond edi­tion in 2012. Her new novel, Arlen’s Harem, is due in early 2014. Help her fund it and help keep her blog alive!

Update: (DTG): Wel­come Instapun­dit read­ers I’d like to remind you that Juli­ette (Tue & Sat) is one of my Mag­nif­i­cent seven writ­ers (now nine). Yes­ter­day we had John Ruberry (Marathon Pun­dit) and Pat Austin (And so it goes in Shreve­port) Later today you’ll see Linda Szu­gyi (No one of any import) and tomor­row Tim Imholt joins Juli­ette. Fausta of (Fausta Blog) writes Wed & Fri, AP Dil­lion (Lady Liberty1885) is Thurs­day, Pas­tor George Kelly (Fri) & Steve Eggle­ston (Sat) com­pletes our crew.

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[olimome­ter id=5]

Dire Straits isn’t just a music groups it’s when it’s a Sat­ur­day and you need $817 to pay the mort­gage and have only 3 days to get it.

That’s bet­ter than $250 a day when we haven’t met a weekly goal all month, but as Yogi Berra says, it ain’t over till it’s over.

Keep it from being over, hit DaTip­Jar below.

If 61 of you hit Sub­scribe at $20 a month sub­scribers this site will be able to cover its bills for a full year and things will be a lot more like Alito and Kagan around here than Kennedy & Roberts reliable..


by baldilocks

This week’s racial controversy involved Ebony Magazine senior editor Jamilah Lemieux  and RNC staffer Raffi Williams—son of Fox News commentator Juan Williams. When you’re reading the conversation, stop seeing red and try to see green.

#SMH @JamilahLemieux is harming the Ebony brand. Questioning “blackness” is something @EBONYMag has fought for yrs! pic.twitter.com/yhBOeIXGhl

— D.J. Jordan (@_DJ_Jordan) March 27, 2014

I’ve had this happen to me before; commented on some Twitter topic regarding black persons and been told by some self-appointed guardian of Twitter blackness—a member of the “Black Twitter Mob” (BTM)–to “stay out of black folks’ business.” I guess the photo of my sandaled and very dark foot, which serves as my Twitter avatar—not tbaldilockso mention my African surname–was not enough of a clue for another of these guardians.

One might wonder why this sort of thing occurred at all. Why would a senior editor of a venerated publication like Ebony behave in this manner? And, regardless of Mr. Williams’ race, if she really didn’t want to talk to white people, why would she be commenting on Twitter in the first place?

Why don’t these conversation segregationists create a “Black Folks Only” version of Twitter, and go spew there?

I’ll tell you why not; because they don’t have to. It’s easier and free to attract the like-minded via a Twitter-feud. (Conceiving an innovative means of communication, building it and attracting users/customers, however, is a much more difficult set of goals to meet. Plus, work is involved.)

Here’s how to further understand the financial reason as to why this happened. The first thing that needs to be observed about Ebony Magazine is this: it’s a corpse; its heyday was in the 60s and 70s. They were putting copies in the mail gratis during the last few years of my great-aunt’s life (she died in 2012 at age 91). They couldn’t even get her to buy the magazine, not even on past subscription or reputation. Therefore, its publisher and editors are attempting to re-animate it by any means necessary.

Therefore, this Lemieux person is attempting to attract BTM Internet bada**es to the magazine by doing the thing which the BTM will always applaud: attempt to intimidate white people.  A slap-down on a “white” guy or one of these dreaded, scary black Republicans—the same thing in their minds—might serve this purpose, and, at the same time, help to shed Ebony’s old-school, grandma and grandpa, Uplift-the-Race image.

And even though the publisher of Ebony responded to an open letter from RNC Chairman Reince Priebus with a real and classy apology, the tactic can be considered an initial success, since BTM sorts are still in a froth.

Only Ebony’s accountants can determine if the tactic has long-term success.

I predict that there will be none, however. Black Twitter Mob types don’t read anything longer than 140 characters.

(Thanks to Ace and to Twitchy)

Juliette Akinyi Ochieng blogs at baldilocks. Her first novel,Tale of the Tigers: Love is Not a Game, was published in 2009; the second edition in 2012. Her new novel, Arlen’s Harem, is due in early 2014. Help her fund it and help keep her blog alive!

Update: (DTG):  Welcome Instapundit readers  I’d like to remind you that Juliette (Tue & Sat) is one of my Magnificent seven writers (now nine).  Yesterday we had John Ruberry (Marathon Pundit) and Pat Austin (And so it goes in Shreveport)  Later today you’ll see Linda Szugyi (No one of any import) and tomorrow Tim Imholt joins Juliette.  Fausta of (Fausta Blog) writes Wed & Fri, AP Dillion (Lady Liberty1885) is  Thursday, Pastor George Kelly (Fri) & Steve Eggleston (Sat) completes our crew.

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Olimometer 2.52

Dire Straits isn’t just a music groups it’s when it’s a Saturday and you need $817 to pay the mortgage and have only 3 days to get it.

That’s better than $250 a day when we haven’t met a weekly goal all month, but as Yogi Berra says, it ain’t over till it’s over.

Keep it from being over, hit DaTipJar below.

 

If 61 of you hit Subscribe at $20 a month subscribers this site will be able to cover its bills for a full year and things will be a lot more like Alito and Kagan around here than Kennedy & Roberts reliable..